My kind publishers at Blogburst have helped me move my content into the mainstream through their connection to mass media. As a content provider for Blogburst, my articles have been published by such media luminaries as Reuters.com, FoxNews.com, Nielsen.com, ComputerShopper.com, the Chicago Sun-Times and newsgroup, Ziff Davis Enterprise, IBS.com, and Chefs.com. The following is a three pack of Twitter articles published in the mass media
3 Twitter Strategy Articles Published in the Mass Media
1. Chicago Sun-Times and Post Tribune 3-24-09 ” Twitter Strategies and Tips For Beginning ‘Twitterers’ “
2. ComputerShopper 11-23-09 Twitter Strategies: 3 Steps To Avoid Being Mistaken As A Spammer
3. ComputerShopper 12-30-09 Twitter Strategies: Twitter Jargon In Plain English
Before you begin building your social media marketing platform, you must answer 5 key questions or run the risk of failure before launch. If you have an under performing social media marketing plan and need help, the next step is to consider a review of the 5 key components to measure your plan’s effectiveness and value.
Inner Architect , Susan Hanshaw and Dean Guadagni, help companies with under performing social media marketing programs reposition themselves for greater results. Inner Architect helps companies that wish to launch a social media marketing plan, but don’t know where to start, build the right tools to achieve the company goals.
5 Questions About Your Social Media Plan
- Have you adopted the right tools to effectively leverage social media as a marketing channel?
- Are you participating in the social networks that best reach your target audience?
- Do you know what to say in your messages?
- Do you have an effective contact strategy?
- Can you measure your efforts?
5 Components of Social Media Diagnostic
- Social media overview: Analytical review of your social media presence
- Profile analysis: Reports how well your profile is strategically positioned to maximize and attract opportunities
- Diagnostic overview: Review to insure all your social media sites include your links, links are interconnected, and all your sites are pointing links to and from one another
- Marketing analysis: Insuring that you understand how to send your blog article links, leave links in comment sections of blogs, and how to move your value message forward in a strategically targeted method
- Traffic analysis: Insure your sites are open to traffic, check availability of widgets and their usage, and analyze your networking efforts within each social media site
If your company can not answer any or a majority of these questions then it is time for a social media marketing diagnostic. Before you begin investing time-money-manpower-effort into this vital strategy get more information on how to get started.
Part 3 in our series on mobile Web marketing strategies
As we have learned from Jon Cooper CMO of PhindMe Mobile, a mobile Web strategy is one of the most important marketing trends of 2010. Once you have launched your mobile Web strategy, the next step is to formulate your promotional marketing campaigns using your new technology.
4 Tips To Creating Mobile Web Marketing Campaigns
- Opt-In Database: begin building your list of cell phone numbers by “providing your target audience with multiple opportunities to register to be on your text messaging list.” Place signs in your brick n mortar stores, on your website or blog, and in advertisements that inform your audience of your mobile Web presence
- Incentive to Join: create an incentive for your audience to join your opt-in list. Exclusive information, deals, discounts, or events can be part of the incentives to join or sign-up
- Exclusive Offers Alert: create exclusive offers for your text message list members. These offers could include “secret events”, previews, or sales. Then alert your members to be on the lookout for upcoming events
- Word of Mouth: motivate your list members to forward your exclusive offer links to their friends in order to prospect for new list members and viral market your mobile website
In “Favorites the New ReTweet Measurement” we posited that by placing special tweets in the Favorites tab you could then ReTweet those favorites providing your network of followers a look at the tweets you felt were the most important. This would be accomplished by using “FAV” in front of the tweet. The FAV acronym would tell the reader the tweet was Favorited by you and that it was of the utmost importance.
Consequently it makes sense to create a scoring system for ReTweets aka a FAV score. Due to the fact that users are now able to sell their influence, via tweeting advertisements into their stream, on a per tweet basis- a rating system must be created. For more info on paid tweeting see the San Francisco Chronicle’s: Startups Cash in on Twitter with Pay-Per-Tweet
Rating ReTweets: FAV Score
- Percentages: Twitter should devise a tab within the Favorites tab that provides percentage of Tweets vs ReTweets. How many of your tweets are ReTweeted?
- Point System: Twitter could devise a point system based on an algorithmic formula rewarding users based on their percentage of FAV from their tweets that are RTed
- Rewards: Twitter must begin rewarding users for their viral abilities. With the new influx of advertising dollars available to users with influential follower bases, it’s imperative that users have statistics to back up their “viralability”
Here is a simple and powerful viral Twitter Strategy I wish to propose. If you are like me you currently utilize your “Favorites” feature as a repository for the best tweets- a resource Twitter library of sorts. Why not RT your favorites section as another method of viral effectiveness for your network? Instead of using the automatic RT tab or “RT” tag the tweet with “FAV”-this would indicate it was a Favorites selection.
Favorites: The New ReTweet
- Collect: tag every important tweet you find each day
- Review: review and choose the best 1-2 tweets
- “FAV”: ReTweet your favorite tweet but instead of using RT use “FAV” to indicate that you chose this tweet as a favorites selection
- Rating: using “FAV” would give a tweet more influence or importance since it was something you were willing to tag and save as a Favorite selection
- Measurement: using the “FAV” would be a way to measure your tweets importance as you could count and save (favorite) your own tweets which were FAV of your network
Realtors, businesses, entrepreneurs, and consultants are still asking the question: Why should I have a Twitter account? Many cite the fact that Twitter has an abandonment rate of 70% after a 60 period. Others hold onto the idea that Twitter will go away soon-why waste the time?
I have news for you if you are in either one of those camps:
- Twitter is not going anywhere
- Your competitors are using it and beating you to your prospects
Why Should I Have A Twitter Account:
- Broadcasting: Twitter is the fastest social network to Broadcast information
- Delivering Links: assuming you have a blog, you do have a blog right? Twitter allows you to deliver links (blog articles etc.) to your strategically targeted following
- Targeting: done right, you can strategically attract the followers you wish to attract
- Lead Gen: how many of you are paying for your leads? STOP! Twitter can provide you leads if strategically leveraged
- Reputation Management: Twitter is a tool that allows you to deliver information- in some cases you can use it to correct erroneous information or fight an unfair review on Yelp or any other review site
- Networking: meet your peers, business people, or prospect by creating the right Twitter strategy
- Perception: how often do we see Realtors who have a photo that is 10+ years old in an attempt to appear as young as possible to prospective clients? It happens ALL the time. Instead if Realtors use Twitter they will be perceived as Internet and social networking savvy. Lower your age perception by using cutting edge technologies or strategies
This may seem harsh but it’s reality: if you don’t stop wasting time with excuses about not adopting social media, you will be too far behind to catch up. Newspapers are going out of business, real estate magazines are almost gone, advertising in the traditional way NO LONGER resonates with today’s savvy home shopper and seller.
Wake up to the fact that social networking is not the “new fangled” I don’t have to do this fad- it’s the evolution and reality you (and I) all face in today’s world
Part 2 in our series on mobile Web strategy
Jon Cooper of the Philadelphia Business Journal wrote a great article outlining five reasons companies must have a mobile strategy in their marketing plan. Cooper identifies “commonsense tactics” that need to be incorporated into your current marketing strategy in order to launch your moble Web strategy. The following are 3 tips to market your launch into the mobile world.
Launch Your Mobile Web Strategy: 3 Tips For Marketing
- Cell Phone Numbers: begin capturing cell phone numbers by asking for this information along with the “typical” consumer contact information in your opt-in customer relationship management efforts
- Web Pages: due to technology issues, your current website-blog can not be read by cell phone users. The answer is to establish your own mobile web page (website) that is cell phone “friendly” allowing mobile users to easily read your content
- Text Call To Action: “obtain text message response capability”-this allows you to add call to action text to your advertisement or marketing messages. Example: text ‘coupon’ to 77860 to opt-in for your complimentary sample
As a player, coach, and lifelong fan it is difficult to watch the way basketball is coached, taught, and played over the last 15 years. Simply put I don’t like it, I would not play it the way it’s being played, and I would never coach the style that is predominantly used today. This post is dedicated to my close friend and lifelong Laker Fan Scott Moriyama!
What’s Wrong With Basketball Today?
- The 3 Point Line: it has ruined the game by slowing it down, softened the attacking style of true fast break basketball
- Spot-Up Shooters: this should read lazy players. Spotting up at the 3 point line and taking lower percentage shots is ruining the flow of the game
- Mid Range Game: nobody can hit a 12-15 jumper because they either concentrate on launching 3′s or dunking- there is a big doughnut hole in the game today called bad shooting
- Shot Selection: Oscar Robertson played the game where you take what you can get- a 10 ft shot, then the next time down a 5ft shot. Always look for the highest percentage shot. Today it’s launch from the arc and pray!
- Volume Shooters: these are the players that need 30 shots a game to score 15 points, think they can shoot, but should not be shooting at all- sorry Jamal Crawford but you have been the poster child for most of your career
- Conditioning: today’s players are not in full court running condition- they could never play at the pace the game demanded in the 1980s
- Fast Breaking: today’s fast break is run from the wing. The fundamentals of moving the ball to the middle with two players filling the wings and running 3 on 1 breaks is gone! Nobody does it, nobody coaches it. Yet it is what the Boston Celtics, LA Lakers, and all of the powerhouse teams of the 70′s and 80′s ran to perfection resulting in higher shooting percentages, better games, and a more competitive atmosphere
The Past & What Is Missing From Basketball
You are on Twitter, have a following, and are beginning to look to increase your audience. You provide solid content, content messaging that is value 65% of the time and “you” information the rest. You refuse to consider acquiring followers through the gain twitter follower schemes that litter the Twitter landscape like so many wrecked cars in a junk yard.
Now is the time to try Twitter “link baiting.” Simply use keywords in your tweets to attract the followers you want to attract.
Keyword Your Tweets: Keyword “Link Bait”
- Keyword List: create a keyword list that will attract the types of followers you want following you
- Keyword Tweets: tweet messages with one or multiple keywords buried within the message
- Regional Tweets: if you are looking for geographic location followers try tweeting with a city, town, neighborhood keyword
- Describe: be creative when compiling your keyword list- include words that your prospective followers use to describe their business, needs, products, or services
- Search: once you have a follower who you identified came from a “keyword link bait” tweet, perform a Twitter search looking for other prospective followers