A Friend We Never Met: MLK Tribute

Some people, even if we have never met them, seem to be people we could be friends with if we had the opportunity. Martin Luther King Jr. is just such a man. If I could have any 3 people at a table for dinner, Dr. King would get one of my seats.


MLK: A Man Never To Be Forgotten

Malcolm X and Martin Luther King

Martin Luther King, a doctor, a pastor, a leader, a man of passionate idealism and faith. Where ever you are in the world today, try to remember what once was- a man bridging the gap of social injustice while setting an example of non violent resistance. If words are the pillars to our actions, then Dr. King built a castle to freedom.

Remember What Made Him Great

Twitter Strategies 3-Pack Of Articles Published By Mass Media

My kind publishers at Blogburst have helped me move my content into the mainstream through their connection to mass media. As a content provider for Blogburst, my articles have been published by such media luminaries as Reuters.com, FoxNews.com, Nielsen.com, ComputerShopper.com, the Chicago Sun-Times and newsgroup, Ziff Davis Enterprise, IBS.com, and Chefs.com. The following is a three pack of Twitter articles published in the mass media

3 Twitter Strategy Articles Published in the Mass Media

1. Chicago Sun-Times and Post Tribune 3-24-09 ” Twitter Strategies and Tips For Beginning ‘Twitterers’ “

2. ComputerShopper 11-23-09 Twitter Strategies: 3 Steps To Avoid Being Mistaken As  A Spammer

3. ComputerShopper 12-30-09 Twitter Strategies: Twitter Jargon In Plain English

5 Key Questions and 5 Diagnositc Questions For Social Media Marketing Greatness

Before you begin building your social media marketing platform, you must answer 5 key questions or run the risk of failure before launch. If you have an under performing social media marketing plan and need help, the next step is to consider a review of the 5 key components to measure your plan’s effectiveness and value.

Inner Architect , Susan Hanshaw and Dean Guadagni, help companies with under performing social media marketing programs reposition themselves for greater results. Inner Architect helps companies that wish to launch a social media marketing plan, but don’t know where to start, build the right tools to achieve the company goals.

5 Questions About Your Social Media Plan

  • Have you adopted the right tools to effectively leverage social media as a marketing channel?
  • Are you participating in the social networks that best reach your target audience?
  • Do you know what to say in your messages?
  • Do you have an effective contact strategy?
  • Can you measure your efforts?

5 Components of Social Media Diagnostic

  • Social media overview: Analytical review of your social media presence
  • Profile analysis: Reports how well your profile is strategically positioned to maximize and attract opportunities
  • Diagnostic overview: Review to insure all your social media sites include your links, links are interconnected, and all your sites are pointing links to and from one another
  • Marketing analysis: Insuring that you understand how to send your blog article links, leave links in comment sections of blogs, and how to move your value message forward in a strategically targeted method
  • Traffic analysis: Insure your sites are open to traffic, check availability of widgets and their usage, and analyze your networking efforts within each social media site


If your company can not answer any or a majority of these questions then it is time for a social media marketing diagnostic. Before you begin investing time-money-manpower-effort into this vital strategy get more information on how to get started.

Follower Influence: How Do You Get Your Tweets Indexed On Google?

Google’s real-time search indexing for messaging that originates within a social network is the next big breakthrough in SEO for businesses. Although there are many pieces to the algorithm that make up how Google indexes your Twitter, Facebook, and other messaging, one piece can clearly influence your results on Twitter.

The Influence of Your Twitter Followers

One of the pieces that influences how your tweets are indexed within Google is how many followers you have on Twitter. Yet this is not as important as the algorithmic measure that takes into account the people who follow you and the number of followers they have in their network.

Hubspot’s How Your Twitter Authority Affects Google’s Real-Time Search Results is a fantastic post on this subject.

Hubspot’s TwitterGrader

My Top 6 Influencers aka Followers


The ability of businesses to have their social networking messaging indexed within Google searches will be dependent upon how well they “target” their audience, attract followers-fans, and continue to engage each network with  specific goals designed to help them build their content online for SEO purposes.