Part 2 in our series on mobile Web strategy
Jon Cooper of the Philadelphia Business Journal wrote a great article outlining five reasons companies must have a mobile strategy in their marketing plan. Cooper identifies “commonsense tactics” that need to be incorporated into your current marketing strategy in order to launch your moble Web strategy. The following are 3 tips to market your launch into the mobile world.
Launch Your Mobile Web Strategy: 3 Tips For Marketing
- Cell Phone Numbers: begin capturing cell phone numbers by asking for this information along with the “typical” consumer contact information in your opt-in customer relationship management efforts
- Web Pages: due to technology issues, your current website-blog can not be read by cell phone users. The answer is to establish your own mobile web page (website) that is cell phone “friendly” allowing mobile users to easily read your content
- Text Call To Action: “obtain text message response capability”-this allows you to add call to action text to your advertisement or marketing messages. Example: text ‘coupon’ to 77860 to opt-in for your complimentary sample