If you are considering whether having a mobile web strategy is a necessary piece to your business plan, the following should help you understand–it’s not just necessary but a must. Jon Cooper of the Philadelphia Business Journal wrote a great article outlining facts and a beginning strategy. Let’s take a look at Jon’s suggestions.
5 Reasons Your Company Must Support a Mobile Strategy
1. Four (4x) or five (5x) times as many people have cell phones as have PCs.
In our opinion, PCs will be going the way of the cord tethered land line phone–bye bye
2.Mobile digital content “hitches a ride in the consumer’s pocket and may literally guide him/her to your store or office.”
In our opinion mobile users who share content, in real time, can share positive and negative experiences about your business. If you are not there to answer them they will leave this information unchecked on one of the hundreds of review sites (Yelp) available to them
3. Text messages far outperform e-mails in key metrics such as open rate. Ninety-five (95%) percent of text messages are typically opened inside the first 15 minutes. Your e-mail outreach program is struggling to maintain double digit open rates inside of several days.
In our opinion, the open rate and time frame of open, 95%, far out performs the traditional open rates (15-25%) of e-newsletters or email marketing (spam) campaigns.
4. Text messaging is short but they have the ability to carry, deliver shortened urls to a strategically targeted audiences.
In our opinion, this is a huge advantage in delivering messages in real time that provide call to action lead generation for a business
5. The combination of text messaging and mobile Web pages are “a powerful means of communicating important information to your audience.”
In our opinion, this is the key to the next generation of online communication and a wave that should not be missed.