Twitter strategies are numerous and often confusing. The moment you think you understand the network, something new poses a challenge to your efforts. One of the first challenges new Twitter users will experience is understanding who to follow. The first and worst mistake new users make is to beginning following hundreds of people or companies immediately. The resulting lack of strategy places the new Twitter user in what is called a “upside” down position. Simply put if you follow hundreds and very few are following you, you give the appearance of a spammer, MLM hard sell marketer, or worse yet an affiliate marketer.
This is a very basic first phase description of how to screen the people and companies that follow you. Due diligence is important, unless you are a spamming hard sell MLM or affiliate marketer, to building an effective network. Let’s examine my due diligence steps with social media analyst Jerimiah Owyang:
3 Due Diligence Steps to Build Your Twitter Network
- Read Bio: read the bio of the person-company following you. Understand what they do and if they fit into your network of followers, if they provide information valuable to you, if they have a large network you wish to leverage, and if they are in your industry or niche.
- Links: click through the link provided in the bio. This link should lead to a website-blog with mission statements, purpose, goals, industry, and niche. This IS my most important step in the due diligence process.
- Tweet “Stream”: read the tweet stream to understand what is being written. Does the person or company provide valuable information to you and your network? Is this person providing new thought leadership like Jeremiah? Do they share techniques or new processes? Do they tweet breaking news about your industry or niche?
It is up to you how you screen your twitter followers and who you will follow in return. I utilized this process 80% of the time. The downside to this process is that it is time consuming. The upside is the fact that you will have a more targeted network that will serve your research, broadcasting, prospecting, sales, networking, announcement, crowdsourcing needs in the future