ComputerShopper published this deansguide article 11-13-09
Blog writing is vastly different from “long” writing seen in newspapers and magazines. The idea behind blog writing is to capture a reader’s attention immediately, create succinct articles, and keep the word count under 500 words when possible.
5 Tips to Engage Online Readers
1. F Shape Theory: Jakob Nielsen, Time magazine’s King of Usability, formulated a theory describing online reading habits. Online readers, according to Nielsen, read the title first, then scan down the left side bar looking for keywords important to them. If the reader finds a keyword they scan left to right into the body of the text. If the reader does not find a keyword they scan down the left side bar and leave. The F Shape Theory
2. Bold: Utilize the Bold feature to help text stand out, pull the human readers eye to keywords and subheadings, and more readable for Google ‘bots
3. Bullets and Numbers: Online readers love bullet and numbered lists. Use these list articles as often as possible
4. Images: Pictures attract the eye and help hold the reader’s interest. Utilizing screenshots is a very effective method of teaching your readers when producing any how-to articles. Example below:
5. Video: This adds a higher level of engagement for the reader. Youtube.com is also a very prominent social network that can drive traffic to your site. Warning: videos should be succinct like written content. Any video over 3 minutes is usually too long unless it is a training vehicle for your audience. Example of lawyer Gary Gwilliam’s compelling video about his fight to conquer alcoholism and addiction: