In “Top 10 worst marketing Tips” Barbara French states “. . . somebody out there is giving lots of companies dubious marketing advice.” Barbara’s list is a combination of real advice and a tongue n cheek look at the marketing consultants who claim to be social media “gurus.” Let’s take a look at Barbara’s list and our thoughts.
“Top 10 Worst Marketing Tips”
1. BF: Let’s add 2.0 to that noun
dg: Web 2.0 is full of semantics that apply and then there are “marketing gurus” who come up with yet to be coined phrases hoping their semantic entry will catch on
2. BF: Let’s add 3.0 to that noun
dg: There is NOTHING more infuriating than to hear a “marketing guru” who does not understand Web 2.0 yet has christened their definition of Web 3.0 as the coming trend
3. BF: If we use a cat in your video, it’s sure to go viral
dg: All furry animal videos result in youtube stardom and eventual guest appearances on Letterman right?
4. BF: Don’t worry about running it through legal review — this is the social web
dg: Use common sense, create a plan and rules for all employees participating in social media. Passing this on to legal is a sure fire way to add months to your launch
5. BF: We need to differentiate your message. Let’s turn all those keywords into verbs by putting an “ize” at the end
dg: Semantics and jargon are like salt– use sparingly. If you plan to humanize, personalize, economize, capitalize, or victimize anything- just say no
6. BF: It’s a mistake to strive for excellence. You should aim for good enough
dg: What is excellence to one person may actually be “good enough” to the rest of us. Strive for perfection and then fall short
7. BF: Every blog post should be short and pithy
dg: You could be Hemmingway yet nobody, according to useability expert Jakob Nielsen, reads more than 30% of your blog articles. If your readers are going to skim, then be short and pithy
8. BF: Create good content
dg: What’s wrong with good content? Write it and they may or may not come to your site. Write crap and they definitely will never show up
9. BF: Let’s place your messages where customers don’t expect to see them
dg: Ah yes the “we’ll fake them out by showing up where nobody goes” approach. This is a time tested path to failure
10. BF: Be brilliant
dg: Why didn’t I think of that? Brilliance is so underrated!