One of the most critical mistakes a person can make when using social media for marketing is to utilize an auto responder to deliver generic direct messages to their new followers on Twitter. Some people attempt to hide the fact that the DM they send is a batch message by making it generic. Others make no pretense and send a message, meant for thousands of drone followers, that is a blatant sales pitch and attempted call to action.
Due to the inability for the vast majority of Twitter users to utilize auto response tools correctly, consider ditching the idea altogether before the following happens to you:
Example #1 False Sincerity: We have never met so it’s hard to understand how this message is appropriate
Example #2 Hard Sell: This guy is a spammer with a novel (for Twitter) length sales pitch as his first message to me-ineffective at best, very harmful to his reputation at worst
Example #3 Have No Shame: This guy is telling you even though I am not interesting, don’t have anything to add to your knowledge base, or am just boring–I will still automatically follow you even if you are the devil himself