Courtesy Carnac the Magnificent Wiki
Johnny Carson’s Carnac the Magnificent could not have framed it better: “Social Media, Bruce Lee, the UFC. . . What’s a revolution, an institution, and a evolution.” Social Media is the revolutionary byproduct of Web 2.0 and blogging. It is a collaborative paradigm shift in communication and connectivity characterized, by Tim O’Reilly, as an “architecture of participation.” Yet what does it have in common with Mixed Martial Arts of the UFC and martial arts legend Bruce Lee? A: Connectivity and evolution.
Bruce Lee and The UFC
Bruce Lee description of his fighting philosophy: “Be formless… shapeless, like water. If you put water into a cup, it becomes the cup. You put water into a bottle; it becomes the bottle. You put it into a teapot; it becomes the teapot. Water can flow, or it can crash. Be water, my friend…” It was Bruce Lee’s creation of Jeet Kune Do that was the roots of Mixed Martial Arts. Jeet Kune Do relies upon multiple (mixed) styles no one more important than the other. Lee’s philosophy was that the opponent and circumstances dictated which discipline within Jeet Kune Do be used against an opponent. It is not fixed or rigidly patterned like traditional martial arts but rather it is a philosophy with guiding thoughts. Nearly 40 years later, the UFC represents the evolution of Jeet Kune Do by becoming the fastest growing sport on the planet.
Social Media and Blogging
Like Bruce Lee’s role in the creation of mixed martial arts, blogging is the forefather or foundation on which Social Media was built. The connectivity that blogging brought to the masses is the basis for the Web 2.0 revolution that ushered in our current era where individuals have the power to create brands, mass media styled messages, and connect on a world wide basis with their targeted audience(s).
5 Things We Are Learning About Social Media
- Social Media was built upon blogging as a platform
- Social Media’s blogging platform is evolving with the explosion of micro-blogging
- Social Media’s evolution is based on philosophies that allow for the malleable change and growth of social networks
- Social Media’s evolution and continued growth relies upon adoption of social networks
- Social Media’s growth depends upon participation and contributions by new adopters within social networks