Microsoft Operating Systems long the standard and “bully on the block” is getting a new competitor with clout: Google. That is right! Google announced it is going to enter the OS market in 2010. Mashable’s Ben Parr broke the news with his timely article: “BREAKING: Google to Launch Operating System.” Let’s take a look at what Google has to say about Chrome OS.
Chrome OS Description
Open Source: free is always good
Lightweight: uncomplicated is preferable
Targeting Netbooks users
3 Key Aspects of Chrome OS
Speed: faster makes for efficiency
Simplicity: too often we are bogged down by features that are less benefit than drain on a system’s speed. Are you listening Microsoft?
Security: this has been the Achilles heal for Microsoft for a long time and the issue that could present the most value to users
Chrome OS Value Proposition: Eliminate “Microsoft Frustration”
According to Sundar Pichai, VP Product Management and Linus Upson, Engineering Director, Chrome OS advantages
“We’re designing the OS to be fast and lightweight”
” To start up and get you onto the web in a few second”
“The user interface is minimal to stay out of your way”
“Most of the user experience takes place on the web”
“Completely redesigning the underlying security architecture of the OS so that users don’t have to deal with viruses, malware and security updates”
Zillow.com and Trulia.com have been breakthrough sites that allowed consumers social media functionality in finding listings, property values, and information down to the neighborhood level. Real estate world meet your new neighbor: Google Maps. In a solid article outlining the new Google move Searchengineland.com’s ,“Land Grab: Google Expands Real Estate Listings” announces the “new kid on the block.” According to writer Matt McGee: “Google has expanded its real estate listings and added extra search functionality for users to find property listings in.”
New Search Feature
In the old version of Google Maps, the search function would return basic information such as listings of real estate agents and brokers on a map. Such as a search for San Francisco real estate produced a basic map
Now if you are searching you will find right below the search box, a new “invitation” to search current real estate listings. The results for a search “san francisco real estate” returns:
And comprehensive maps like this:
Google’s Source of Information: Scraping Listings?
According to McGee the search results are coming from sources such as “real estate brokerages and agents, many of whom upload listings into Google Base as part of their online marketing.. .”
McGee asserts that “Google is also getting listings from sources such as Homes & Land and The Real Estate Book and similar sites that advertise listings for participating real estate professionals.”
The dilemma now for Realtors and brokers is whether to list their properties in Google base or other sites that can be readily accessed and repurposed by Google for their own search engine listings within Google Maps. Finally, the National Association of Realtors has already accused Google of scraping it’s MLS listings thus stealing their competitive advantage. Where do Realtors go from here? What is your take on this new player in the real estate market? Only time will tell.