Online reputation management is a growing concern for the smallest business to the largest corporations. Blogging is one of the best tools to deliver messages and challenge erroneous information about a company brand. Social media networks allow companies to create profiles and pages which also act as a delivery system. The ultimate sum total of the effort to blog and create social media profiles and pages is to populate the page 1 Google search for the company name. The following is a perfect example of why companies of all sizes should be concerned and aware of how to defend their reputation online: WakeupWalMart.com
The plethora of information presented on this site is the best example of why WalMart should be concerned. The following are links to each category:
- WalMart Facts: covering such subjects as cost to taxpayers, wages, worker injuries, worker benefits and many more issues that the site highlights
- Take Action: a plea to write your story, start a group, or write a letter to the editor
- Media Center: including video, pictures, and WalMart in the news
This site is a warning to all companies that you can no longer remain silent when your brand is under scrutiny. Have a online reputation management plan and execute it as soon as possible.