Dell’s Great Idea: Crowdsourcing Engagement

Crowdsourcing is according to the crowdsourcing wikipedia: “the act of taking a task traditionally performed by an employee or contractor, and outsourcing it to an undefined, generally large group of people, in the form of an open call.”

Dell Ideastorm

Crowdsourcing is becoming a method of measuring audience participation, company engagement within their niche, identifying opportunity, and how to recognize their audience and consumers for their great ideas.

Architecture of Participation

According to Tim O’Reilly, the man behind the definition of Web 2.0, Web 2.0 is built on an “architecture of participation.” Consequently, crowdsourcing is a fantastic method to tap into the vast resource that is human capital on the Internet, discover new ideas for products or services, and measure your message. This concept hinges on one idea: harnessing collective intelligence.

Harnessing Collective Intelligence

Tim ‘OReilly posited in 2005 that “The central principle behind the success of the giants that lead the Web 2.0 era appears to be. . . that they have embraced the power of the web to harness collective intelligence.”

Crowdsourcing: Dell’s

A great example of mining for ideas on products, services, best practices, policy, and a number of other business concepts is Dell Computers’ crowdsourcing site Dell’s tagline for ideastorm “Where Your Ideas Reign.”

Dell’s is responsible for the following:


Any entrepreneur, small business, large corporation, or job seeker can utilize “crowdsourcing” for their own purposes. One added benefit of crowdsourcing is the fact that it is an entry point for any job seeker or entrepreneur looking for opportunities. If an individual showcases their expertise and talents they have a solid chance of being noticed and opening the lines of communication with their intended targeted audience(s).

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