Twitter Strategies Not Just Marketing Department Tool published this deansguide article 4-21-09

Twitter, the micro-blogging sensation, has proven once again that Web 2.0’s architecture of participation can help an individual (Ashton Kutcher) beat a global mass media giant (CNN) at it’s own marketing game. What many entrepreneurs, small businesses, and companies fail to understand is the multiple uses social networks, like Twitter, have to offer.

Scottsdale PD Twitter Strategies: Not Just Sales and Marketing scottsdale-pd-twitter

One of the best examples of using Twitter, for something other than marketing, for the common good of many is being done by the Scottsdale, Arizona police department. Here is how Scottsdale PD uses Twitter:

  • Traffic Flow and Planning
  • Accident Reports
  • Amber Alerts
  • All Points Bulletins
  • Safety Tips
  • Breaking News
  • Announcements
  • New Department Technologies
  • Fund Raising Events
  • Tips from Citizens
  • Monitoring for Crimes within the community
  • Traffic Alerts

The uses are endless for announcements to the public. It will be interesting to see if other public utilities use Twitter in the same fashion. The ultimate plan would be to interconnect an entire city’s departments for instant notifications and communications with emergency security in mind.


3 thoughts on “Twitter Strategies Not Just Marketing Department Tool

  1. Great series of posts! I am just starting to see the benefits of Twitter and didn’t realize the Scottsdale PD was using it in so many ways. The Mayor of Phoenix, my hometown, is utizing Twitter disseminate info to his constituents as well. It’s going to be fun watching how 120 words change the way we communicate.

    Thanks for all the fine info you provide.

  2. Gene,

    Your kind words of encouragement are very meaningful to me. I now can get a sense that there are people who see some value in my posts about Twitter, case studies about company strategies, and tips I attempt to pass along.

    Yesterday San Francisco mayor Gavin Newsom declared his candidacy for the position of Gov. of California via his Twitter stream and on Facebook. It’s a whole new world!


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