Twitter Strategies Not Just Marketing Department Tool

FoxBusiness.com published this deansguide article 4-21-09

Twitter, the micro-blogging sensation, has proven once again that Web 2.0’s architecture of participation can help an individual (Ashton Kutcher) beat a global mass media giant (CNN) at it’s own marketing game. What many entrepreneurs, small businesses, and companies fail to understand is the multiple uses social networks, like Twitter, have to offer.

Scottsdale PD Twitter Strategies: Not Just Sales and Marketing scottsdale-pd-twitter

One of the best examples of using Twitter, for something other than marketing, for the common good of many is being done by the Scottsdale, Arizona police department. Here is how Scottsdale PD uses Twitter:

  • Traffic Flow and Planning
  • Accident Reports
  • Amber Alerts
  • All Points Bulletins
  • Safety Tips
  • Breaking News
  • Announcements
  • New Department Technologies
  • Fund Raising Events
  • Tips from Citizens
  • Monitoring for Crimes within the community
  • Traffic Alerts

The uses are endless for announcements to the public. It will be interesting to see if other public utilities use Twitter in the same fashion. The ultimate plan would be to interconnect an entire city’s departments for instant notifications and communications with emergency security in mind.

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