Chris Brogan President New Marketing Labs
Chris Brogan one of the best social media experts inspired me to write this article aimed at helping Realtors and Brokers understand the social media decision tree. In Chris’s article “Social Media Decision Tree” he makes two very important points:
- “Coming up with a one-size fits all strategy for dragging companies into social media is just goofy.”
- “It’s not all about the conversation. It’s not a matter of whether you get it or don’t. Like all things, it’s finding what works, building from a foundation, measuring progress, and adapting to new situations.”
- There is NO one right way to utilize social media networks and tools. There is only what’s right for you
- Experiment and find what works best for you. Experiment by listening first
Realtor-Broker Social Media Decision Tree: Yes or No
Q: Should you or your company blog?
A: Yes! I believe that all Realtors and Brokers should blog considering the fact that anywhere from 60%+ of consumers begin their search for real estate or real estate related service online by searching on Google.
A: No! If you do not have a plan and strategy then blogging is useless and in some cases detrimental.
Q: Should you be on Activerain.com?
A: Yes! ActiveRain.com is the most robust social media site specifically built for the real estate community. If you are not networking, communicating, collaborating, and educating your peers and consumers on Active Rain you are missing a huge opportunity.
A: No! If you are a superstar like Olivia Hsu Decker or you are so busy writing offers that you would neglect your work in establishing your brand on this social site then don’t bother to try to fake it.
Q: Should you be using Twitter?
A: Yes! Major global companies, brands, entrepreneurs, and mass media agencies are flocking to Twitter to engage, move information, collaborate, and network. If you want to learn it is also an incredible research resource.
A: No! If you plan on hammering your audience with listing notices, sales pitches, and a constant stream of me-me-me do NOT join Twitter. Many Realtors and Brokers think that the strategy behind Twitter is that of a “job board” where they slam their property listing up like a resume with absolutely no value attached.
Facebook, Plaxo, and all the rest of the social media networks or Web 2.0 tools are only worth the time investment and hard work if you are passionate, believe in their effectiveness, and you are willing to be patient. Understanding the strategy of “giving first” is the very pillar that will determine success or failure.