Outbound Link Strategy: Drudgereport Success Changing Perception


Courtesy the drudgereport.com

Perception in the real world is often reality. In the online world of websites and blogs it is often the rule that people rely upon to much. The perception that a blogger who provides too many links in a post will lose his audience is simply a myth. The best case study supporting this statement is the famous and very popular drudgereport.com. The drudgereport is an aggregates news feeds and links to some of the best sources available. They then position small amounts of text (description) around the outbound links. Yet with all of these pathways that lead away from the site, people flock(Alexa ranking 728) to the drudgereport for their daily fix of news.

My deansguide article (9-19-08) “Drudge Report: Proof Outbound Link Strategy Keeps Readers Coming Back” and the concept behind the article may be worth another look. The premise that most experts support:

1. Do not send your readers away from your site by providing outbound links

2. Sending readers away from your site means they will not come back to your site

3. You will be converting your readers into somebody else’s readers by linking outbound

Reality

1. Outbound linking does not mean your readers will always leave on each visit

2. Readers that leave will come back because you have established your site as a place that provides value and answers

3. Other site’s content becomes your strength as you help people find quality information

4. Outbound links will bring readership back to your site from the sites you link to

5. Time spent on your site will actually increase as readers bounce back from the outbound links to find additional information

The article published at the Business and Finance page on Reuters.com and on deansguide