Defending your online reputation is a key element in establishing your ability to capture the top 2 pages of a Google search engine query for your business or surname. The goal is for you to capture the top 10 positions on page one of a Google search. You want your own writing, web site, blog site, and positive reviews to show up first when a search is performed.
Strategy of Defense
By precisely crafting and posting your profile onto the major Web directories or social media networking sites, you will begin to leverage the Google SEO “juice” for those sites. In turn your profile(s) on these sites will populate your top 10 positions forcing any other blog or web site information down the search list. The idea is to bury any unsubstantiated bad reviews or unwarranted information below the first three search pages.
Reputation Management and Your Profile
In a fantastic article on online reputation management “50+ Sites To Help You Bury Negative Posts About You or Your Company” Jeff Quipp states: “Keep in mind, most people never go beyond the first page of search results.”
Jeff’s strategy is to “build a profile on various sites. . . most important is that the profile name should be the exact term phrase that any negative piece of information is ranking for in the search engines.”
50 Sites To Help You Defend Your Online Reputation