Google Base: Realtor’s Free Listing Tool, Lead Generator, Product Promotion Machine

Google Base “Shopping Bag” icon

FoxBusiness.com published this deansguide article June 28, 2008

If you do not want to take on the task of establishing a blog or website there still is a method to get your information listed in Google search results: Google Base. For Realtors this could be a key tool in listing your properties.

What is Google Base?

1. According to Google “Google Base is a free Google service that allows you to publish virtually any kind of information for inclusion in Google search results”

2. According to the blog chiefexecutive.wordpress.com’s, a UK site, article “Google has changed-have you?” Google Base allows a business to list it’s services or products in a different way-via an shopping bag icon and in a product search conducted by consumers:

The point is Google has changed, there are now opportunities to appear on the list (Google search results) in more relevant and striking ways than the conventional list of blue search engine links.”

Advantages of Google Base

1. You do not need a website or blog to publish your information
2. It’s a free service
3. If you don’t have a website to host your item(s), Google Base will create and host a unique URL (web address) where searchers can visit and view your content.

Google Base For Realtors

According to Google:

“Over 56% of all internet searches on “real estate” and related terms are conducted on Google and our partner sites, and the majority of those searchers are actively looking for listings or referrals to brokers and agents. Google Base makes it EASY for consumers to find your listings or services.”

How Does It Work?

People performing Google searches for Real Estate can refine their search results by adding specific property features (e.g., “4-bedroom”, “pool”, “San Francisco-Pacific Heights”) and seeing their results displayed on a map, focussed on the neighborhood and types of properties that they are most interested in

If a Realtor adds his/her listing(s) information to Google, it will ensure that the right (most qualified) potential buyers will be able to find the properties listed “right when they are most actively looking for them.”

Google Real Estate Tools Link (for more information!)

1. Brokers and Builders

2. Agents

3. MLS’s

4. IDX vendors


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4 thoughts on “Google Base: Realtor’s Free Listing Tool, Lead Generator, Product Promotion Machine

  1. We are in a similar market as Google Base but our product gives structure (while still not imposing any set of predefined categories) to our index and therefore makes it possible for users to not only perform keyword search but also browse hierarchically with the ability to specify unlimited number of filters to refine their search.

  2. Google sales agents are the rudest, most scriped sales people I have ever had the misfortune to speak with. They call you on anonymous numbers (show up as unknown) and they will not answer simple questions. They continue with their scripts without regard to your time. They do not want to let you ask questions. I have personally had 2 different experiences with these sales people where they called me rude, and hung up on me just because after listening to them for 10 minutes, I interuped them and asked them questions they refused to answer. You can not call back and speak with a supervisor because they call on anonymous numbers. Google Real Estate Sales agents are not professionals in any sense of the word.

    • Jennifer,

      I can’t agree or disagree with you about Google sales staff as I have not had any contact with them. Thanks for your story.

      If anyone has a good story about Google sales staff, please let me know so I can post that comment as well.

      dean

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