SEO Design Solution’s Jeffrey Smith has written a clear concise uber-valuable article: “For Competitive Keywords Think Like a Big Fish.” This is simply one of the best articles on how to target your keywords and why. As Jefferey states in his intro:
“. . . thinking like a big fish is vital for breaking free of the constrictions of the traditional marketing (food chain) and skipping to the front of the line.”
Realtors if you want traffic, if you want to understand the best keywords for your target audience, and if you want to know how to go about testing your keywords for their effectiveness then this is the article for you.
Jeffrey’s Method To Identifying Powerful Keywords
1. Search: perform a search query with your keywords of choice in quotations. Example- “Realtor”, “San Francisco Realtor”
This is a quick way to assess the benchmark of exact match (how many sites are competing for the term)
2. Allinanchor Check: perform an allinanchor check at allinanchor:domainname.com. This allows you to check to see if your keyword matches up–if there is an exact match then you know that this exact match is accurate in determining the barrier to entry aka the difficulty of ranking highly for that keyword.
3. Top 3 Sites: Look for the top 3 sites and cross reference their age, back links, and number of respective pages on the topic.
Killer Traffic Analysis Tool: SEO Quake
SeoQuake provides the Alexa ranking (traffic), age of the domain, as well as links from major search engines. It is a free download to your toolbar and it gives you a beginners analysis tool for traffic. This is a must have for any aspiring blogger.