Bay To Breakers San Francisco’s Eclectic “Race” A Realtor’s Marketing Fantasy

sf.curbed.com illustrious San Francisco blog linked to this article May 19, 2008

Thinking outside the box never got more fun than “think tank” brainstorming. One of the most under utilized ideas is turning San Francisco’s Bay to Breaker’s race into your marketing bonanza. One example is Autodesk, a successful Bay Area software company. Autodesk has entered a team of runners dressed as the Autodesk centipede. Although this race is more fun and follie than serious sporting event, the television coverage Autodesk received was invaluable:

If you are Realtor, broker, or real estate affiliate sponsoring a team of runners, in costume, to run and advertise your company and your company’s cause is a great way to publicize who you are and what you do!

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2 thoughts on “Bay To Breakers San Francisco’s Eclectic “Race” A Realtor’s Marketing Fantasy

  1. Toby,

    Hey Toby I used to live in Sterling, Tyson’s Corner, and Reston. I know a little bit about No Va.

    I doubt any Realtors entered. If I owned an agency, I would have created a costume and hired a group to support it throughout the race. I would have called the local print, radio, and tv media as well as had a video team getting shots of my guys.

    Then the video would have gone up on youtube, active rain, and every social networking site available.

    dean

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