If you are a Realtor in one of the following situations then you should not read this article: you are planning your retirement party; you have a huge and lucrative sphere of influence which is a cash machine in good or bad real estate cycles; you have a spouse (man/woman) partner who makes the money and real estate is a fun hobby just to kill some time; finally if you already author a blog and understand the benefits of this marketing phenomenon.
For the rest of you out there who are struggling to survive the mortgage meltdown and ensuing real estate industry slowdown, this article may help you. Without wasting time and in the simplest language possible, blogging is and will be the most important tool you must implement in order to survive and thrive in this industry.
What is a blog? A blog is simply a web site which features articles written by it’s owner. Also known as “citizen journalism”, blogging is the newest most powerful method to attract new clients, provide valuable information to your target audience, start your law of attraction “engine”, and create a living moving “resume” of who you are and what you do as a industry professional.
To attempt to outline and bring clarity to the multitude of blogging benefits would be too much for a introductory article on blogging. Instead I will provide the following short list:
1. Who are you and Why should a client hire you? If you write a blog about your expertise, the local housing market, the city or neighborhood itself then you provide the answer to this question. Your blog is your calling card, resume, and it gives a client the opportunity to understand who you are before they ever meet you.
2. Networking as in Who Knows You not Who do you Know? One of the biggest benefits to writing your blog is the activity of social networking. This practice involves searching for other Realtors or industry professionals blogging in your niche market, reading their blog information and understanding the strengths and weaknesses of your competition, and then commenting on their blogs. By utilizing these practices, you will become known and networked into your niche. The idea that people will know who you are will become a reality.
3. SEO or How does Google find your web site? In the most succinct terms possible, search engine optimization is a huge advantage for a Realtor over his/her competition. You must have a presence in google searches for your surname, business name, and vital search terms involving multiple words.
Google is like today’s version of the old “Yellow Pages.” In the old days, a Realtor could buy an ad and it would sit in the directory where clients would look. In today’s world that directory is google and your placement is a moving experience. No not emotionally but rather your search rank can go up or down depending upon a number of factors. Consequently your survival moving forward depends heavily upon your current traditional marketing efforts AND your next generation online marketing efforts: blogging.
Consequently the choice to blog is rapidly becoming no choice at all. Those Realtors and professionals who blog will have huge advantage over those who do not decide to establish their “google” presence.
For those of you still on the fence or those performing their due diligence, here is a list of successful bloggers you can examine and get a feel for the blogishpere: