This past summer’s Inman Blogger’s Connect conference in beautiful San Francisco was a huge success for many reasons. One of the best sources of information came as a gift from Brad Inman at the end of the conference. The gift was Mark Frauenfelder’s , founder of boingboing, book “Rule the Web: How To Do Anything And Everything On The Internet-Better, Faster, Easier.” This book is a veritable treasure chest of information, tips, and strategies to help any Realtor understand and utilize the web successfully. At $14.95, with 392 jammed packed pages of information, it is easily the most valuable document, for the least amount of money any Realtor can buy.
The following is a short overview of just a few of the topics covered:
1. Creating and Sharing: Blogs, Wikis, Social Networking, Video and more.
2. How to search and browse on Google: Many of the tips are very useful. An example “How Can I Find Someone’s Phone Number Even If It’s Unlisted? The answer according to Mark can be found at http://www.zabasearch.com.
3. Wireless Computing with valuable information for staying connected during travel, cell phones and other devices.
4. Tips are a big part of the Value of this book. Mark devotes an entire section to Tips from top notch bloggers. This information alone is worth the price of the book.
5. How to use translation software to convert your pages to another language. This is a burgeoning area in diverse areas such as the San Francisco Bay Area. Realtors willing to embrace translation of their web site or blog site into other foreign languages often find a very enthusiastic audience that is under serviced and eager to learn more information not available to them.
6. Podcasting is rich with information. Tips covered are what is a Podcast, how to listen to them, how to record a Podcast and how to broadcast a “live” podcast so that people can actually call into the podcast show!
This is just a brief description of the richness and importance of information contained in this book. The best part about the book is that it is very approachable for the non-technology person. Frauenfelder makes sense of the mundane, demystifies the mystical, and gives the reader plenty of examples of the value of his tips.