The world of real estate marketing has become even more critical to the success, if not the survival, of every agents plans to stay “in the game.” The greatest revolution in marketing is now upon us: blogging. With the advent and adoption of blog marketing blasting into the stratosphere as web 2.0 takes off, Realtors and brokers are just beginning to understand this pioneering new medium. As social networking and creating “your voice” through blogging gains momentum, the need to understand the technology side of blogging becomes ever more critical.
Within the technological side of blogging lies a virtual avalanche of free share ware type of “widgets” which will add depth, clarity, convenience, and richness to the blog. Maps, chat boxes, and instant internet phone calls from net to blogger are just a few of these great widgets.
Just as important and exciting are widgets within the “monitoring” niche that help bring clarity and traffic measurement to a blogger’s efforts. One of the greatest such tools is the traffic/reach measuring site: www.alexa.com.
Alexa.com measures a blog’s traffic (number ofusers combined with page views) and reach (number of users) and ranks that blog within the total blogs measured on the internet. A big scoreboard scenario if you will.
1. Traffic Rank according to Alexa.com: ” traffic rank is based on three months of aggregated historical traffic data from millions of Alexa Toolbar users and is a combined measure of page views and users (reach). As a first step, Alexa computes the reach and number of page views for all sites on the Web on a daily basis. The main Alexa traffic rank is based on the geometric mean of these two quantities averaged over time (so that the rank of a site reflects both the number of users who visit that site as well as the number of pages on the site viewed by those users). The three-month change is determined by comparing the site’s current rank with its rank from three months ago. For example, on July 1, the three-month change would show the difference between the rank based on traffic during the first quarter of the year and the rank based on traffic during the second quarter.
Although this may seem a bit detailed at first, the Alexa rankings allow a blogger to measure his or her progress against a large “population” of blog sites and users on the internet. This type of measurement is invaluable as an added incentive to blogger’s who strive to acheive more readership, more potential leads, ultimately culminating in more sales.
2. Reach according to Alexa “Reach measures the number of users. Reach is typically expressed as the percentage of all Internet users who visit a given site. So, for example, if a site like yahoo.com has a reach of 28%, this means that of all global Internet users measured by Alexa, 28% of them visit yahoo.com. Alexa’s one-week and three-month average reach are measures of daily reach, averaged over the specified time period. The three-month change is determined by comparing a site’s current reach with its values from three months ago.
Granted “Reach” can be a very humbling statistic as I can attest from my stratospheric rankings. But if you put your ego aside, this measurement gives bloggers another opportunity to measure their writing efforts effectiveness, their social networking progress, and their ability to popularize their blogs by developing their “voice” that compels people to read the articles.
If you are wondering why I feel humbled by Alexa here is the proof: