photo of The Pankow Family by Paul Connors, AP
Technology and innovation are roaring into the Real Estate space at warp factor 5 and there is nothing agents and brokers can do about it but accept the sweeping changes that are taking place. The next generation of online marketing through Google, for the Real Estate community, is blogging. A big factor of this new wave is Web 2.0, widgetry, and the idea that no matter who you are or what you do-you must have a presence online in order to be taken seriously.
With all of this said, the trend continues with the fact that Harvard, the icon of all American Universities (Sorry Kevin!), is suggesting that each applicant write a blog and show that they have an online presence. Consequently it is of great interest that more and more parents are securing domain names for their unborn children. Anick Jesdanun wrote an excellent article on this growing trend. “It is the starting point for your online identity” according to Warren Adelman, president of registration company GoDaddy.com Inc.
Adding to Adelman’s claims is Peter Grunwald, Grunwald Associates, who specializes in researching kids and technology. “Given the pace of change on the Internet, it strikes me as a pretty impressive leap of faith that we’re going to use exactly the same system and the same tools 15 to 20 years from today.”
What does this mean to the Realtor or broker who is scratching his/her head at these notions? The focus is not on these unborn children who will have a domain name waiting for them in the year 2022 when they will need to begin looking at colleges. The focus for a Realtor or broker is the fact that these home buying parents, like the Pankows, are looking for agents and brokers who speak their language, understand the internet, and show the same concern for online identity/presence.
For those agents or brokers winding down their careers, this message is really a moot point. But make no mistake about the facts. For agents and brokers building a career, in mid career, or looking for lead generation tools-an online presence on Google using blogging and technology is akin to Career Survival 101.