San Francisco Magazine is a rich printed mashup that incorporates the classic dramatic flair of “Life” magazine, the hip trend identification of a burgeoning Web 2.0 blog, and the “city centric” feel of a Gentlemen’s Quarterly edition. SF mag focuses on San Francisco trends in the Arts, fashion, food, city life, Real estate, and California culture. Consequently it remains the best and most informative magazine about the City by the Bay and one of the best lifestyle magazines in California.
For the luxury market real estate broker, builder, hotel residence, resort, or agent’s print advertising campaign, San Francisco magazine is the Carnegie Hall of it’s niche. It is where the most successful and well positioned professionals advertise. The pages are full color, glossy, and impressively displayed. The dramatic 10″ by 12″ layout lends itself to luxurious and rich color photographed layouts.
One of the most exceptional, and best, examples of this advertising style is Coldwell Bankers’ Previews International advertisement by Newport Beach, California McMonigle Group. Their property is the magnificent Corona del Mar “Portobello Estate” listed, by Joyce Rey, at a Monte Carlo stratospheric price of $75,000,000. The following is the shot of the Portobello the same type of picture used in SF magazine’s full page advertisement.
If a picture is worth a thousand words, then what is a full page color advertisement targeted to a world wide audience and focused on the San Francisco Bay Area worth to your advertisement campaign?