Every Tuesday morning (8:30am) the Contra Costa Association of Realtors marketing meeting is held at the Concord Centre in Concord. With over 250 Realtors, Mortgage Professionals, and other affiliates in attendance, CCAR meetings remains the most well attended real estate marketing meeting in the San Francisco Bay Area. Professionals from all over the East Bay, some coming from as far as Palo Alto and San Francisco, gather to trade information on listings, products, services, and upcoming events pertinent to their businesses.
The rules for this meeting are standard operating procedure; yet their is marketing power in this gathering due to the turnout and “buzz” that turnout creates. In order to speak in front of the crowd, your company is required to “sponsor” one facet of the costs of hosting the meeting. You may choose to be a food, coffee, or room sponsor thus paying for in-full or in portion that particular overhead associated with producing the meeting. This sponsorship has a minimum of one month and a maximum of one year.
Two important factors besides the sheer number of attendees, makes this meeting a great place to network and meet like minded professionals. First this meeting has a tone of “family” where most of the people have been friends for years; new attendees are welcomed warmly and encouraged to network. Due to the seating arrangement, large tables for 6+, it is easy to meet new friends and possible business partners. In addition, CCAR allows people to stand in back and conduct, quietly, your own introductions and networking during the meeting itself. Most meetings only allow networking before and after the meeting while maintaining a nuclear submarine like “radio silence” during meeting business.
The second factor is the fantastic tour(s) available to all attendees. Going on tour allows Realtors as well as affiliates the opportunity to meet in a relaxed atmosphere, show off their respective properties, and also share some excellent food. Most tour stops are catered.
Finally a practice that should be standard procedure for all marketing meetings is the “Presentation or Tour” letter. This is a note on CCAR letterhead that verifies your Realtor has presented your house in front of the meeting and that the listing is part of the daily tour after the proceedings. Surprisingly this is a far more valuable asset than most people realize.
With 41 homes on 4 separate tours and over 50 listing presentations, the mood at this week’s meeting was one of real optimism for the market. The following are a sampling of properties listed:
*267 Castle Hill Ranch Rd., Walnut Creek
*2112 Torrington Ct., Martinez
*640 Persimmon Rd., Walnut Creek
*3898 Bayview Circle, Concord
*734 West Boyd Rd., Pleasant Hill
*361 Ridgeview Dr., Pleasant Hill
*540 Adirondack Way, Walnut Creek
*8014 Kelok Way, Clayton
*821 Oakwood Way, Oakley
*5139 Grass Valley Way, Antioch
*1082 Chloe Ct., Concord
If you would like more information about Real Estate Association marketing meetings around the San Francisco Bay Area and if you would like to be introduced into this grassroots method of marketing, please contact Dean.