Cutting Edge Technology for the Real Estate Industry: Where to Find It & How to Preview It!

  Friday April 27, 2007 marks an important event in the evolutionary process of bringing technology into the, tortoise to change, Real Estate field: “The Business Development & Tech Faire for the Real Estate Professional.” This event is being held at the Hilton Oakland Airport Hotel at 1 Hegenberger Rd., Oakland, California. The event runs from 9:30 to 3:30pm; sponsors for this event include the Alameda, East Bay, Berkeley, Contra Costa, Delta, Oakland, & West Contra Costa Associations of Realtors. There are many benefits to attending this event lets start with one basic: it’s F-R-E-E! But what you receive is very valuable.

The most important reason to attend this Fair, besides the new technologies available to the market place, is the excellent panel of experts assembled to speak. This panel includes the following keynote speakers:

*Mark Lesswing: Chief Technology Officer and Senior Vice President for the National Association of Realtors. “Mark is a graduate of Lehigh University (Industrial Engineering) and a 2006 Inman Innovator Award recipient.

*Gee Dunsten: Owner of Legacy Development Corp., “Gee has exclipsed the $200 million mark in residential sales for his career, teaches CRS classes, and is president of Gee Dunsten Seminars, Inc.”

*Tom Hart: Broker-Partner with Empire Realty Association in Danville, California. “Tom is a Certified ‘Master Negotiator’ by the University of San Francisco; an Instructor of Real Estate Principles at UC Berkeley Extension Schools, and past Director of the California Association of Realtors.”

*Kym Hough: Owner operator of Staged to Sell. “Kim has won many industry awards and was featured on ABC News Magazine Show ’20-20′.”

*Gene Gutierrez: Automated Support Director for First American Title Co. “Gene provides technology support and educational courses for all realtors.”

Technology Panel Participants:

*Charlie Krackeler: Moderator, 2004 California Real Estate Education Association President; Director of Training for one of the largest real estate companies in the nation; and contributor-host to a popular television talk show on real estate.

*Mark Flavin: Director of Information Technology for the Bay East Association of Realtors. “Mark brings extensive field experience to the Association from his work in the anti-spyware community.”

*John Pinto: a 33 year veteran in the Santa Clara County residential real estate community. “John has been a broker/owner since 1977, a featured speaker at the annual conventions for the California Association of Realtors and the National Association of Realtors.”

*Ira Serkes: A Nobel Prize hopeful working on “United Database Field Theory” in Berkeley, California. “Ira one recent year visited Venioce, Rome, Vancouver, Guanajuato, Santa Fe, Seattle, New York cruised to Alaska and closed over $15 million in real estate.

The Tech Faire will also include the following interesting and important features:

A Tradeshow that will feature the newest technologies and services available to the industry. In addtion, classes like Realigning Self for a Changing MarketA New Path for the Road Ahead & Riding the New Marketing Wave-The Art of Pop are being presented.

No need to worry about food as the sponsors plan an extensive banquet to feed the throngs expected.


Contra Costa Association of Realtors: The Most Powerful Influential Marketing Meetings in California?

Every Tuesday morning (8:30am) the Contra Costa Association of Realtors marketing meeting is held at the Concord Centre in Concord. With over 250 Realtors, Mortgage Professionals, and other affiliates in attendance, CCAR meetings remains the most well attended real estate marketing meeting in the San Francisco Bay Area. Professionals from all over the East Bay, some coming from as far as Palo Alto and San Francisco, gather to trade information on listings, products, services, and upcoming events pertinent to their businesses.

The rules for this meeting are standard operating procedure; yet their is marketing power in this gathering due to the turnout and “buzz” that turnout creates. In order to speak in front of the crowd, your company is required to “sponsor” one facet of the costs of hosting the meeting. You may choose to be a food, coffee, or room sponsor thus paying for in-full or in portion that particular overhead associated with producing the meeting. This sponsorship has a minimum of one month and a maximum of one year.

Two important factors besides the sheer number of attendees, makes this meeting a great place to network and meet like minded professionals. First this meeting has a tone of “family” where most of the people have been friends for years; new attendees are welcomed warmly and encouraged to network. Due to the seating arrangement, large tables for 6+, it is easy to meet new friends and possible business partners. In addition, CCAR allows people to stand in back and conduct, quietly, your own introductions and networking during the meeting itself. Most meetings only allow networking before and after the meeting while maintaining a nuclear submarine like “radio silence” during meeting business.

The second factor is the fantastic tour(s) available to all attendees. Going on tour allows Realtors as well as affiliates the opportunity to meet in a relaxed atmosphere, show off their respective properties, and also share some excellent food. Most tour stops are catered.

Finally a practice that should be standard procedure for all marketing meetings is the “Presentation or Tour” letter. This is a note on CCAR letterhead that verifies your Realtor has presented your house in front of the meeting and that the listing is part of the daily tour after the proceedings. Surprisingly this is a far more valuable asset than most people realize.

With 41 homes on 4 separate tours and over 50 listing presentations, the mood at this week’s meeting was one of real optimism for the market. The following are a sampling of properties listed:

*267 Castle Hill Ranch Rd., Walnut Creek

*2112 Torrington Ct., Martinez

*640 Persimmon Rd., Walnut Creek

*3898 Bayview Circle, Concord

*734 West Boyd Rd., Pleasant Hill

*361 Ridgeview Dr., Pleasant Hill

*540 Adirondack Way, Walnut Creek

*8014 Kelok Way, Clayton

*821 Oakwood Way, Oakley

*5139 Grass Valley Way, Antioch

*354 Shenandoah Dr., Martinez

*1082 Chloe Ct., Concord

If you would like more information about Real Estate Association marketing meetings around the San Francisco Bay Area and if you would like to be introduced into this grassroots method of marketing, please contact Dean.