Twitter hashtag events #FollowFriday and industry niche events such as #TravelTuesday and #WineWednesday are fantastic opportunities for brands to recognize, recommend, network, and create awareness for their products and services. These events are often the best first step to begin to open lines of communication with their targeted prospects and consumers. The following strategy is a way for a brick and mortar brand to recognize their customers, prospects, and the power of Foursquare.
Step 1: Create a “Foursquare” List
The most important feature on Twitter is the list building feature. Create a Twitter list titled “Foursquare.” Place people who have checked into your business in this list. Note: You have the option to make this list public or private. The benefit of making your list private is that you will keep your list of consumers or potential consumers private and away from the prying eyes of your competition. The benefit of a public list is the fact that you are recognizing an individual and they are very likely to notice you have placed them into a list. Listing people or brands provides those Twitter users with more exposure to a larger audience
Step 2: Recognize Check-ins
One of the most important advantages to Foursquare is the ability for consumers to “check-in” at a business’s location. This check-in provides a brand awareness by telling everyone, in their network, where they are enjoying their time. Savvy companies that understand how to mine these check-ins can create “tips” aka offers that are automatically delivered to people who are checking-in at a business near their own.
Recognize your customers or prospective customers who check-in at your business by:
- Copy: write copy that rewards people for checking-in at your business. Ex- “These folks support U by Checking-in on Foursquare @winesoiree @JillDever @susanhanshaw @Cordairgallery @BobMc #FollowFriday
- Offer: create an offer that compels people to check-in at your business. Wine industry Ex- Our reward 4 your check-in Complimentary Tasting for 2 @napavalleyrogue @pkitano @evenanerd @MichChat @vinogirlie @sharayray #WineWednesday
Twitter hashtag events like #WineWednesday and #FollowFriday are powerfully effective networking events that allow participants to recommend people or brands to follow. These events are integral part of any Twitter launch in order to attract new followers, raise awareness for a brand, or begin to create goodwill within the network with your targeted audience. One effective new strategy to raise awareness is the utilization of exclamation marks within a hashtag message.
Exclamation Marks: Rating your Recommendation
A way to differentiate your recommendations of people or brands during a hashtag event is to place an exclamation mark after the Twitter “handle”
In this example for #WineWednesday, I placed an exclamation mark after @leesgreenberg. The results? Lee messaged the brand that he received an exclamation mark and that he was being recognized as special.
Benefits of Exclamation Marks
- Rating System: exclamation marks can be used as a rating system for your recommendations
- Recognition: using an exclamation mark is a method of recognizing people-brands
- Open Communication: because you are differentiating a Twitter from others this can act as an opening of the lines of communication in many cases
- Differentiate Your Brand: by utilizing an exclamation mark rating system you are showing your network that you are interested in them and putting maximum effort into your messaging
Twitter is a creative direct marketing channel. With an anthropologists’ zeal for experimentation you can begin to leverage the network as a tool for more than just simple broadcasting needs.
AnswerBag published this deansguide article 5-21-10
Twitter Hashtag events are strategic opportunities to network, communicate, recognize, and launch your brand.
If done strategically and properly, your efforts will result in benefits for your brand. But beware. . . there are many mistakes and pitfalls of laziness. We have identified the biggest mistake and the best solution to fix this mistake.
Biggest Hashtag Event Mistake
The biggest mistake made during a #FollowFriday or industry-niche hashtag event is the simple listing of people or companies being recommended:
Best Hashtag Event Solution: Write Compelling Copy
- Titles: create titles for people. Wine industry example- “Purple Elixer Fanatics”; “Grape Groupies”; “Bodyguards to the Vine” By creating a catchy title with personality, you embody what people want to be known for on Twitter
- Reasons: create copy that describes the reason someone should follow. Wine industry example- “Vine Pro’s Prose” aka a great wine journalist or blogger; “Wine Ambassadors”; “Vine knowledge & patience”
- Single Recommendations: the most powerful strategy is to create a recommendation for one vital and important contact you wish to make. Wine industry example- “@ChefChiarello innovative and rustic cuisine that makes a statement, sets the tone, satisfies the soul #FollowFriday (link)”