20 Google Facts That Will Surprise You

FoxNews , Post Tribune, &  The Courier News published this deansguide article 9-8-09

Google is the most influential force behind the proliferation of social media. Yet many of us think we know everything or close to everything we need to know about Google. In an eye opening article by Search Engine People’s Ruud Hein “20 Things You Don’t Know About Google” you can learn something new and in most cases be very surprised at what you did not know. Here is Ruud’s list and my impressions.

20 Google Facts

1. Adwords accounts for 99% Google’s annual revenue; dg: that seems obvious but we are just warming up

2. Google’s advertising revenue in 2008 was $21 billion; dg: incredible and more than I imagined!

3. 1.35% of the US’ Adwords advertisers make up 80% of Google US ad revenue; dg: this goes beyond the 90-10 rule

4. Adwords as we know it used to be called Adwords Select. The top banner position was sold old school style through a program call Adwords Premium; dg: I did NOT know that fact

5. The first Adwords Select ad was in 2000 for live mail-order lobsters; dg: you have to start somewhere, a precursor to WebVan?

6. Google’s pricing mechanism where the winner pays the runner up’s price was devised to prevent super-inflated bid prices but the second-price auctions resulted in higher prices for Google right away; dg: brilliant strategy

7. In 2009 Google began showing ads based on their previous online activities. User patterns are segmented in 20 categories and roughly 600 subcategories; dg: this will continue to expand and be refined

8. In 2008, 80% of 80,000 typo-squatting domains in the US alone were funded through Adsense; dg: that is a bit alarming

9. Google’s query forecasting models are founded in their efforts to understand and predict Adwords pricing and click patterns; dg: again this will continue to be refined

10. Although it doesn’t like to talk about using user data, Google cross references everything. “We have temperature data, weather data, and queries data, so we can do correlation and statistical modeling.”; dg: this is part of the power and “secret sauce” that makes Google

11. In the last 10 years Google’s latency has gone from 1000ms to 200ms.

12. In the last 10 years Google has made seven major rearchitecture changes.

13. Compared to 1999 Google’s index is now 100x larger but they update it 10,000 times faster; dg: growth and speed continue to be a Google staple and it is another building block that keeps them ahead of the other search engines

14. Google cataloged its trillionth web page in 2008; dg: with one trillion cataloged web pages will any company ever challenge Google’s supremacy in the search industry?

15. To translate one sentence Google does a million lookups in a multi-terabyte data structure.

16. To punish itself for artificial link inflation (paid links) Google penalized itself in 2009 by lowering the PageRank of it’s Japan domain from PR9 to PR5; dg: why not across the board?

17. Since January 2009 Gmail regularly beats YouTube in market share by US visits and is the 2nd most popular Google property; dg: very surprising considering Youtubes viral capabilities

18. The 3 largest traffic drivers for Gmail are Google, Facebook — and Yahoo! Mail…; dg: oh yea Yahoo helping Google is a bit like the Red Sox helping the Yankees–hard to understand

19. To encourage developer teams to move to new servers Google uses auctions where teams bid how many extra computers dedicated to their service it would take for them to move; the lowest bidding team wins.

20. In 2007 Google announced it will award $20 million to the 1st private team which builds a robot — and puts it on the moon; dg: my money is on Mark Cuban who is never shy about a challenge or the type of publicity this challenge would generate

Job Seeker’s List of Top 25 Social Media Networks

The Chicago Sun-Times published this deansguide article 2-10-09

FoxBusiness.com published this deansguide article 2-10-09

In the first article in this series aimed at helping job seekers and entrepreneurs, I chronicled how not to organize your work day. I then provided a template for how to organize your day in the world of social media. The response has been overwhelming. People are demanding a list of the best social media sites aka social media networks available today.

The following is a list of the top 25 social media “networks” as ranked by traffic (visits per month) in a great retrospective article by Andy Kazeniac of Compete.com “Social Networks: Facebook Takes Over the Top Spot, Twitter Climbs.” This is a retro look at Andy’s original ranking of the Top 25 last year.  Note: Twitter came in at #22 on that list–look at them today.

Top 25 Social Media Networks:

Courtesy of Compete.com:

Analysis:

If you are a job seeker you should be concentrating your efforts on establishing a strong presence on #5 Linkedin.com and #3 Twitter.com. Although Facebook.com is #1, it has more cache for entrepreneurs looking to capture audience for a product or service.

DrudgeReport.com: Proof Outbound Link Strategy Keeps Readers Coming Back

Reuters.com published this deansguide article September 19, 2008

Scott Karp author of the blog Publishing 2.0 wrote a eye opening and somewhat startling report about the uber news site the drudgereport.com. In his article he is able to debunk aka discredit two major assumptions being pushed forward by marketing guru’s, website “experts”, and bloggers everyday: You should never send readers away from your news site by linking to third party content. Since we as bloggers are trying to deliver huge value, news, and new tips, the following is very important in your strategy.

Assumption #1

“You shouldn’t send people away or else they won’t come back to your site.”

Assumption #2

“A page with links that sends people away has low engagement, which doesn’t serve advertisers well.”

As Scott states, I support his statement 100%,: “But if you actually look at the data, both of these assumptions are completely wrong.”

Newspaper Association of America: Top 30 News Sites Ranked by Sessions per Person (May 2008)

Top News sites Ranked by Time per Person: Source CyberJournalist.net

The Results: Just the Facts

1. The top site has 2x as many sessions per person

2. The top site has almost twice as much time spent per person

Biggest Take Away of All

According to Scott and his logic is clearly supported here: But the most important difference between the top site and all the other sites, is that this top site — Drudge — has nothing but LINKS.”

That’s right folks the Drudge Report is essentially a giant blog built on links to other sites with a little content thrown in for direction. Drudge beats every fresh content news site by a 2 to 1 margin.

Analysis

More SEO gurus around the country are beginning to rethink the idea that fresh content is no longer king. Content in many ways is still king. What is important to understand is that it is better to send your readers away IF you provide them such great value that they will return to your site as a starting point for the quest for answers to their questions.

Note: Realtors need to understand that they can link to more successful agents, bigger companies, and experts in the field without fear of losing their readership–if they are providing great content even if it is pointing to other bloggers.

Scott’s Update to Objectors

Commenter’s objection “Drudge’s session numbers are worthless. Unlike every site on the list, Drudge has an artificially high auto-refresh rate of something under 3 minutes, I think it might even be as low as 2 minutes. The conclusions are fairly obvious– every person who leaves Drudge’s page open in a new tab, or leaves their desk for lunch created dozens or even hundreds of “new” sessions.”

Scott’s Retort

“I find it ironic that most of these commenters came here from Techmeme, a site that has nothing but links and that auto-refreshes. Techmeme, like Drudge, is INDISPENSIBLE for its users, something any news site should want to claim. And Techmeme has found the key to unlokcing value for advertisiers (hint: it’s not display ads) — sponsorships in the form of content links, just like Techeme’s editorial content.

And really, what news site wouldn’t want to be open in a reader’s browser being refreshed all day, instead of hoping for drive-by referrals from aggregators?”

In my opinion, there is almost always a hidden agenda or motivation behind many objections. Before analyzing and supporting objections, it’s always best to understand who benefits and why. I believe Scott did a fantastic job here.

The “F Shape”: The Most Important Concept in Creating and Maintaining Blog Traffic!

Blogs, aka Web logs, are revolutionizing internet marketing especially in the real estate market. A very effective concept in creating a successful blog is the “F Shape” a common reading pattern people employ to read a blog article. Real Estate Tomato’s Chris Hotz wrote a fantastic article on the “F Shape.”

“A recent study using eye-tracking equipment demonstrates how internet users navigate their way through search engines, websites and online data. After tracking how 232 users read thousands of web pages, one common attribute became apparent, an F-shaped reading pattern. This pattern is characterized by three common attributes:”

3 Common Attributes

Attribute #1: People reading your articles will begin by reading in a horizontal left to right movement across the top of the site. This becomes the top line of the “F” pattern. Consequently this is usually the “Headline” area.

Attribute #2: People read-browse down a bit and then move left to right across the page. This pattern fills in the lower section of the “F”shape and is usually where a writer wishes to make their “Killer Opening” statements.

Attribute #3: People will browse the left side of your article in a vertical up and down pattern looking for “Keywords.”

What Does The F Shape Theory Mean?

According to Hotz, this pattern teaches bloggers that readers do not read “everything” written in an article, the first two paragraphs of an article should contain the article’s most important points, and keywords need to be employed at natural breaks ie. bullet points-new paragraphs-sub headers-bold sentences.

The goal of most bloggers is to write articles which inform, provoke thought, and create return readers to the blog. By studying the “F Shape”, bloggers will have a better understanding how to make this concept a reality.