Tag Archives: Twitter.com

Twitterjobsearch.com: A Job Search Engine For Twitter

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“For job seekers this is the new tool of the paradigm shift from the power of search to the super power of conversational search”–Dean Guadagni Business Director Inner Architect

Twitter.com is one of the fastest rising social networks with 7.1 million users and an explosive growth rate of 1,382% (January 2008 to January 2009) according to Adage.com. The latest, and one of the most effective new tools for Twitter, is a new job search engine for Twitter Twitterjobsearch.com.

TwitterJobSearch.com – The Social Media Job Search Engine

Some things can’t be improved upon. To begin to understand the power of Twitterjobsearch, consider the power of conversational search and Twitterjobsearch.com’s mantra:

“Until now, search engines for social media sites merely looked for words. We’re looking at context. We use semantic tools to look at what was said. We then look at what they’ve said before. We then look at who was saying it. If we do this right, we can figure out why they’re saying anything at all.”

Browse Twitterjobsearch

The Browse function for Twitterjobsearch is a great place to begin your search by category and niche within category:

Browse jobs


Wachovia Bank Update: New Twitter Strategy Matches “Connectivity” Goals

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wachovia-dm-on-strategy

Direct Message to deansguide from our friends at Wachovia Bank

If you have followed the deansguide series of critiques on Twitter.com business strategies, one of the companies I outlined was Wachovia Bank: “Bank’s Twitter Strategy: Lack of Strategy Hurting Brand.” In this critique, I pointed out the following:

  1. They had no discernible strategy
  2. Their lack of strategy in following people (audience of customers) could be perceived negatively
  3. They were not being true to their Twitter Bio mission

Wachovia’s Old Strategy: Follow a minimal percentage of audience-clients on Twitter

wachovia-bank-twitter1

The results can be seen in the “follow” and “followers” categories where Wachovia was following only 11% of their audience.

Wachovia’s New-Improved Engagement Strategy

As of today March 12, 2009 Wachovia has aggressively fixed their follow strategy by following every one of their followers. By adopting this strategy, Wachovia now has created the following:

  • Open line of communications with audience via Direct Messaging
  • Created the perception that they wish to communicate with their audience
  • Provided their audience with recognition by following each person or company who follows Wachovia on Twitter
  • Demonstrated their willingness to listen to their audience
  • Quickly tap into customer conversations and solve customer services challenges that may exist
  • Demonstrate they are one of the leaders in the Banking industry in regards to social media and audience engagement on Twitter

Wachovia Bank March 12, 2006 Twitter Account

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National Association of Realtors’ Twitter Strategy

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The National Association of Realtors is one of the most, if not the most, powerful associations in the real estate industry.The people at NAR are often helpful, very pleasant, and professional in their approach. They take their jobs seriously; and that is why I am puzzled.

The NAR’s mission is to support Realtors, educate the masses, and provide a touch point for an industry that is quickly changing. The biggest change is the utilization of social media tools and blogs, by Realtors and brokerages, for branding, marketing, and lead generation. One of the most prominent of these new tools is the microblogging phenomenon called Twitter.com.

“The Voice for Real Estate”

If the NAR is setting the tone by being “The Voice for Real Estate” and leading by example then what is their Twitter strategy? My point is why don’t the people running the NAR twitter account give a voice to Realtors on Twitter?

Follow Strategy for Twitter

Many major brands or entrepreneurs that utilize Twitter want to initiate conversations with their targeted audience. The strategy most often used supports an open follow process on Twitter. Simply put if you follow Guy Kawasaki he follows you back-each and everyone of you.

The question I would like the NAR to answer: Why don’t you follow any of your constituents who follow you? If the NAR is the “Voice of Real Estate” why not give voice to Realtors, brokers, and affiliate service providers in the industry by following each one of these people back? As of this date, February 15, 2009 the NAR strategy:

Fact: 539 Realtors, brokers, industry affiliates follow NAR on Twitter
Fact: NAR follows “0″ as in zero as in none as in nobody

The following is a snapshot of the NAR Twitter page:

nar-twitter-account2

Kidney Donor Found! Young Girl Saved Via Blogosphere & Social Media “Global Conversation”

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http://thedomesticdiva.files.wordpress.com/2008/11/amazing2.jpg?w=908

Courtesy New York Presbyterian Hospital

Chicago Sun-Times newspaper published this deansguide article November 26, 2008

The evidence that we are living in one of the most amazing times in human history for communication and connectivity was again validated today. Marielle, the young girl from the Philadelphia area, who was facing certain death without an immediate kidney transplant has found a perfect donor.

Our Global Conversation

There is a global conversation being supported by bloggers, social media sites, and the many free community tools that make up our new Web 2.0 social media construct. In this case, within a 24 hour period, Marielle’s story was supported and viral spread on a world wide basis.

Events Unfolding: The Power of Citizen Journalism and Social Media

Here is a description of the events by Marielle’s mom

“It ends up friends and friends of friends posted about my search for a kidney donor to Marielle on Twitter, Facebook, web sites, and blogs–it made the news (special thanks to Courtney on Fox News!). . . and now we have more possible donors than we could have ever wished for! Thank you to EVERYONE who sent in donor forms, called, blogged, twittered, and helped spread the word. . . But WE DO NOT NEED ANY ADDITIONAL DONORS AT THIS TIME.”

“I am amazed by the power of the web and the hearts of those who helped make a difference.” –thedomesticdiva Marielle’s Mom


Does Twitter Really Help You Build Your Business: Ask Amazon.com

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Reuters.com published this deansguide article 11-25-08

Twitter.com is fast becoming the go-to source for small and big business marketing. For me, Twitter represents my greatest content resource, broadcasting opportunity, and a fantastic networking opportunity with industry leaders. One of those leaders, Guy Kawasaki, dropped a “tweet”, aka mini message, about the power of Twitter in growing your business.

The following is a comment, on MotleyFool.com, answering the question: “Does Twitter Help You Build Your Business?”:

  • On November 24, 2008, at 3:56 PM, j2xl wrote: I work at Amazon. During a lunch break last March I wrote a simple bot that posts Amazon’s deal of the day to Twitter. Since then I’ve added Lightning Deals throughout the day. The bot now has close to 3,000 bargain-hunting followers and drives all sorts of orders every day. Add it to the list of Twitter success stories. Check it out at http://twitter.com/amazondeals .

Analysis:

Big corporations like Amazon, small firms like Innerarchitect.com, and entrepreneurs like Adam Helweh of Secret Sushi Creative are building their businesses, creating opportunities, and connecting with industry leaders on Twitter. The next time you are looking for a method and strategy to increase your business, make new connections, find opportunities, look for a job, or broadcast news about you–look no further than Twitter.com. It is your “mini PR release-sound bite broadcasting” tool.

Adam Helweh

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