Facebook and Twitter And A Boy Named Sue

Johnny Cash was often perceived as a hard drinking, hell raisin, authority defying man- which he was throughout much of his life. Yet the true essence of Johnny Cash could be in the fact he wore black on behalf of the poor and hungry, on behalf of “the prisoner who has long paid for his crime”, and on behalf of those who have been betrayed by age or drugs.” Yet perception is reality and like Johnny said “life ain’t easy for a boy named Sue.”

Perception is reality is an unfortunate fact when it comes to naming or branding a product or service. Social media has a history of snappy, silly, cartoon like names meant to inspire a smile rather than a knowing nod. Names like Google, Bebo, Twitter, Facebook, Plurk, hi5, digg, Bit.ly, del.icious, and Orkut do little to inspire the perception of serious business tools.

What would happen if the two largest and most successful social networks, Facebook and Twitter, had serious names?

Facebook aka CRMA

Facebook’s name does little to describe it’s versatility and powerful role as a business tool in today competitive economy. What would the adoption rate and acceptance as a sales and marketing channel be if Facebook was named CARMA? Facebook is one of the most valuable customer relationship management (CRM) tools available today.

  • Customer: the focal point of every business
  • Relationship: creating relationships which tether consumers to your product or service
  • Management: showing up in the network to listen, respond, and offer help
  • Aggregator: collect and aggregate your brand’s consumers in one spot where they can communicate, find answers, and express their love your your product or services

Twitter aka MUSCLE

Twitter is often perceived as a fad or game due to the perception the name evokes with many potential users. The reality of Twitter is that it is one of the most powerful real time lead generating prospecting tools available today. What if Twitter was named MUSCLE?

  • Multiple: multi ways to prospect for new customers
  • Utility: the satisfaction involved in Twitter’s multiple uses
  • Sales: make offers in real time, close sales
  • Channel: measurable sales channel with specific etiquette and return on investment
  • Lead: keyword searches reveal real time consumer conversations providing leads for your company
  • Equity: brand equity built through  real time engagement, service, and offers

10 Ways to Leverage Twitter To Increase Your Business & Weaken Your Competition

What can you do with Twitter in your business? Many people think Twitter is simply a fad that will fade away. I am here to tell you that even if Twitter fades away, it would be replaced by a social network with the same simplicity, usability, and benefits. The following is a list of the ways we leverage Twitter for our clients. Before you can learn the benefits you must learn Twitter’s functionality.

Twitter Functionality

  • Prospecting for new clients
  • Lead generation from dissatisfied competitor’s clients
  • Broadcasting local news
  • Announcing information about your business
  • Reputation management
  • Networking within your niche
  • Feed new people to your Facebook Business page (fans)
  • Customer service (http://twitter.com/comcastcares)
  • Customer Relationship Management
  • Monitor your brand aka listening

Our Clients Benefit

We are performing all of these activities, using Twitter, for our clients. The results have been increased direct to consumer sales, increased traffic to websites and blogs, new sales from past clients, and the creation of a social media system (blog+Facebook page+Twitter account) that provides a footprint in the new sales and marketing channels of today