One of the most underutilized tabs on your Twitter home page is the Retweet tab. Retweets are vital to building a viral marketing wave that carries your links to a larger audience increasing your company’s reach. Yet with all of the benefits available, most companies don’t monitor this resource.
Retweet Tab Features
Retweets By Others: this tab showcases users, not in your network, who have retweeted their network. Mine this tab to find new companies or people to follow, links for research, and conversations to follow
Retweets By You: this tab showcases your Retweets. This tab provides Twitter users a history and information bank for their Retweets. Mine this tab for old Retweets of users you may have forgotten
Your Tweets Retweeted: this tab showcases your Tweets that others have Retweeted. Use this tab to find new people or companies. Mine this tab to find old Retweets of your content and reward those people with a Retweet of their content
What can you do with Twitter in your business? Many people think Twitter is simply a fad that will fade away. I am here to tell you that even if Twitter fades away, it would be replaced by a social network with the same simplicity, usability, and benefits. The following is a list of the ways we leverage Twitter for our clients. Before you can learn the benefits you must learn Twitter’s functionality.
Prospecting for new clients
Lead generation from dissatisfied competitor’s clients
Broadcasting local news
Announcing information about your business
Networking within your niche
Feed new people to your Facebook Business page (fans)
We are performing all of these activities, using Twitter, for our clients. The results have been increased direct to consumer sales, increased traffic to websites and blogs, new sales from past clients, and the creation of a social media system (blog+Facebook page+Twitter account) that provides a footprint in the new sales and marketing channels of today