Twitter Lists: Twitter’s #1 Advantage Over All Social Networks

Twitter lists help businesses from small to global segment, track, monitor, engage, and recognize their target audience. Whether you are monitoring competitors, establishing a new account, or creating campaigns for specific audiences, Twitter’s list feature is the best feature available in social media today.

In order to take advantage of the list feature, you must first know your targeted audience. One of the best ways to find brands and important niche specific people on Twitter is through Mashable.com’s Twitter List Directory.

Twitter List Directory: Mashable’s Top 5 Lists

There are thousands of lists on Mashable in dozens of categories- here are the top 5 lists on Mashable:

Top 5 Lists Links

1. @Mashable/Mashable

2. @Mashable/SocialMedia

3. @Mashable/Marketing

4. @Mashable/Tech

5. @Mashable/Media

Mashable’s “Web Faceoff”: Foursquare vs. Facebook Places

Mashable.com, the leading social media news source site, has instituted Web Faceoff an “ongoing series comparing technology apps or ideas.” In this week’s Web Faceoff, Mashable asked their readers “which location-based service  do you prefer: Facebook Places or Foursquare?”

Foursquare vs. Facebook Places: The Winner is Foursquare

Mashable’s readers responded overwhelmingly in favor of Foursquare- a complete blowout!

  • 57.11% of the vote (1,611 votes), Foursquare remained the king of geolocation
  • 18.86% of respondents voted for Facebook Places
  • 7.73% (218 votes) said it was a tie between the two
  • 16.31% of you (460 votes) said that you preferred another location-based service

Visual Results: Mashable’s Poll:

Slideshare: How to Share Your Presentation Content

Slideshare is a slick, easy to use,  tool for the masses to “upload and share Powerpoint  presentations and documents.” Whether you are a blogger, entrepreneur, own a small business or a large company, Slideshare will provide you with a platform for training materials, communications of ideas, or sales presentation visuals. The following is a short tutorial on Slideshare:

5 Reasons to Use PicApp Free Images on Your Blog

Bloggers are constantly faced with finding media, specifically pictures, that will both draw the attention of their audience and entertain. One of the biggest challenges is finding pictures that are not copyright protected. Beyond mining the Wikipedia’s of the world for your photo content, the best picture resource is PicApp.com.

5 Reasons to Use PicApp

  • Free: the images are free to use
  • Copyright: there is not copyright infringement possibilities as Pic App allows you to use their library of photos without legal ramifications
  • Ease of Use: it is very simple to cut and paste the embed code into any blog article
  • Search Engine Optimization: according to PicApp “All PicApp images include the right meta-data to assist search engines index the images and your posts better.”
  • More Traffic: high quality images improve your blog content, help to ensure people stay on your blog longer, and helps to facilitate return visits to your blog

Twitter Strategy: Rate Your Recommendations with Exclamation Marks on #FollowFriday

Twitter hashtag events like #WineWednesday and #FollowFriday are powerfully effective networking events that allow participants to recommend people or brands to follow. These events are integral part of any Twitter launch in order to attract new followers, raise awareness for a brand, or begin to create goodwill within the network with your targeted audience. One effective new strategy to raise awareness is the utilization of exclamation marks within a hashtag message.

Exclamation Marks: Rating your Recommendation

A way to differentiate your recommendations of people or brands during a hashtag event is to place an exclamation mark after the Twitter “handle”

In this example for #WineWednesday, I placed an exclamation mark after @leesgreenberg. The results? Lee messaged the brand that he received an exclamation mark and that he was being recognized as special.

Benefits of Exclamation Marks

  • Rating System: exclamation marks can be used as a rating system for your recommendations
  • Recognition: using an exclamation mark is a method of recognizing people-brands
  • Open Communication: because you are differentiating a Twitter from others this can act as an opening of the lines of communication in many cases
  • Differentiate Your Brand: by utilizing an exclamation mark rating system you are showing your network that you are interested in them and putting maximum effort into your messaging

Twitter is a creative direct marketing channel. With an anthropologists’ zeal for experimentation you can begin to leverage the network as a tool for more than just simple broadcasting needs.

Are You Measuring Social Media Lifetime Sales ROI?

This is a guest post courtesy of Inner Architect CEO Susan Hanshaw:

LTV calc

In 1 Simple Ingredient for All Your ROI Needs, I discussed using a key code system to track the performance of individual social media efforts. While this practice is a great step towards tracking the sales performance of the social media channel, it is not enough if you truly want to learn how your social relationships are influencing sales in the long term.

What does it mean to measure impact on long term sales?

Think about it this way. Evaluating long term impact means there is going to be a starting point, a building up of history, and then a point where you measure what has happened since the starting point.

Starting point: Date of first sale

Building of history: Transactions made over a period of time

Measurement point: Recording cumulative sales that have occurred since the date of first sale

How do you apply this analysis to social media?

The goal here is to look at the buying history of the customers you have social relationships with versus those you don’t.  This requires that you:

  1. Identify which customers are Facebook fans and/or Twitter followers.
  2. Append this information to your customer database or marketing database for future reference.
  3. Segment your database into  groups based upon relationship.
  4. Further segment your groups into months or quarters based on first sale date.

In the example above, sales to Twitter followers is 14 points higher than average and 20 points higher than customers where there is no social relationship.  To fully load this analysis to get a total ROI, you would need to load in the costs associated with social media. I’ll save this discussion for a future post. Please leave a comment or email me if you have any questions in the meantime.

Hubspot’s Free Guide to B2B Facebook Pages

Facebook now has over 500 million users and growing. With that level of engagement and traffic, do you understand how to market your business on Facebook? Our friends at Hubspot have a new, free guide to marketing your business to other businesses. Here is what you get:

  • Five B2B Facebook page tips
  • 15 examples of successful B2B Facebook pages
  • Links to more Facebook resources

Visual Guide to B2B Facebook Pages