Realtor’s Video Tool: Monkeysee.com How To Library For Exposure

Chicago Sun-Times paper the Post-Tribune published this deansguide article 10-31-08

FoxBusiness.com published this deansguide article 10-31-08

How many times have we said: “If I could only watch someone do it first, I could really get the hang of it much faster”? And when we think of the concept of learning through video tutorials we are usually looking through youtube, or another video site. We often find amateur video with a wide variety of opinions on how something should be done. Not with Monkeysee.com. Monkeysee bills itself as providing “The highest quality, most credible how-to videos on the web.”

Monkeysee.com Features

1. 17 Categories: Everything from Auto & Mechanical to Business to Sports & Leisure

2. Upload: Upload your own videos for possible inclusion, save your favorites for future use

3. Become an Expert: Submit your video to be considered for inclusion on Monkeysee.

Monkeysee.com Benefits

1. Huge Library: Great informational videos for your education

2. Opportunity: Featured Videos are on the home page for each category and become a huge opportunity for exposure: Newest, Most Viewed, Recommended, and Highest Rated

3. Expert Spotlight: Expert page is a fantastic spot to land if you can get accepted

4. Traffic: Monkeysee.com has huge traffic numbers and would provide you with networking and exposure opportunities

Realtors Branding Guide

1. Public Speaking: If you create a video that showcases your expertise, and it is chosen for inclusion, you will have the beginnings of your public speaking platform

2. Exposure: If your video is chosen you will have the opportunity to gain wide spread exposure to your message and your business. Monkeysee.com’s Alexa ranking is 24,545 worldwide and 6,736 U.S. which translates to huge traffic numbers

3. Content-Research: The site library has how to videos with rich content and resource potential for ideas and projects

Realtor’s 10 Step Process to Handling Customer Problems

FoxBusiness.com published this deansguide article October 17, 2008

Today’s Realtor faces challenges from a suffering economy, unavailability of credit, changing political landscape, and an overall public perception that “all is not well.” In the most competitive times in recent history for agents, it is of the utmost importance that a Realtor make the most of every single opportunity. A large number of opportunities are born out of obstacles or challenges within the real estate transaction.

Consequently a Realtor must have a set of processes that bring about solution that can be mobilized quickly in order to head off the worst scenario possible: a totally dissatisfied customer.

10 Steps to Handling Problems

1. Acknowledge Dissatisfaction and agree with the complaint if it is valid

2. Apologize for the problems leading to dissatisfaction

3. Ask Permission to revisit and outline the series of events leading to the disatisfaction

4. Acknowlege Responsibility for the actions leading to disatsifaction if it is valid

5. Provide Multiple Scenario solutions to the problem at hand

6. Ask Your Client if they have an alternative solution you did not name

7. Make Certain that the client has chosen a solution that meets their expectations

8. Outline a Schedule for the actions and the completion of the “fix”

9. Keep Client Informed by providing reports during the process of rectifying the situation

10. Upon Completion ask and obtain an agreement, verbal, that the client is satisfied with the solutions provided and everything involved with the “fix” upon completion

If you follow these 10 tips you will avoid the nasty fall out from “reverse viral marketing” where a dissatisfied client tells many friends, associates, and anyone who will listen their “perception” of your poor performance.

5 Strategies to Branding “You”: Realtor’s Guide To Career Success

Branding "You" to be memorable

Branding

Reuters.com published this deansguide article September 2, 2008

What exactly is the definition for the word “branding”? We are talking about creating an aura, a perception, and a truth about a person, service, or product that allows people to identify and recognize them instantly.

Branding according to Whatis.techtarget.com definition

Branding “You” What Are You Waiting For?

You spend a lifetime promoting your employer, their products, and their services. You derive your substance factor from your experiences. Is it not about time you tell the world about you and why you are special?

Tips To Branding “You”

1. Recognize: You are a brand. You have recognizable qualities and you must consider yourself special in order to promote your unique qualities

2. Begin the Shift: Recognize you are worthy of brand recognition and begin to shift the emphasis to your qualities and differentiating factors that make you unique. Why are you so effective? How can you deliver value? Begin to market you as the source

3. Education to Expertise: in order to become a brand, you must be knowledgeable in your niche. Gain confidence and expertise by studying and learning about your business from mentors, online resources, workshops, seminars, and books. Building your knowledge base builds confidence in you as well as your potential clients

4. Writing Platform: create a writing platform with the goal of establishing your own blog within a 3-6 month period. The following are places to start:

a.) Submit articles to ezinearticles.com

b.) Create a newsletter

c.) Become a contributor to a blog

d.) Ask to contribute to a newsletter or local newspaper

5. Public Speaking Platform: Create a workshop or speech aimed at providing value to your audience.

a.) Ask to represent your company at local meetings or conferences. Work up to bigger venues

b.) Ask to speak at your Kiwanis Club, Rotary, or Chamber of Commerce

c.) Create a Free workshop for you affiliate partners

d.) Join a industry organization and submit your request to speak

Results

The best strategy to support your career as an entrepreneur or as an employee of a company is to create the brand of “You.” In so doing, you become recognizable to both potential clients and potential employers.

Your entrepreneurial business is positively effected when potential clients know you, like your brand (You), and understand the value you bring to the table

Your employer’s business is positively effected when customers know you, trust you as their “brand”, and understand the value you bring to the organization you are working for with the client’s best interests in mind

5 Steps To Discovering Your Value Give Away For Networking Success

Hard sales tactics adopted and utilized by most people in their strategies to network online and in the real world fall decidedly flat in an effort to create business relationships that lead to referral business. The 30 second elevator pitch, the blatant sales pitch, the product and services feature-benefit dump, a lack of listening skills, and the “work the room” mentality are giving way to a new much more effective strategy: giving value. Below is an example of the “work the room” business card treasure hunt modeled after a bad speed dating session seen on “Sex and the City.”

Before you can give away something that others value, give it often, give it continuously, and give it without asking for anything in return, you must first understand how to identify what you have to offer. The following should help you get started in identifying your value to others:

5 Tips To Finding Your Value “Give”

1. Make a List of Your Accomplishments: don’t be shy in this exercise. Give a full list with details

2. Make a List of Your Contacts of Influence: prioritize this list by who you know best and who KNOWs you

3. List Your Skill Sets: again do not be shy. Provide everything that is important to building your career

4. From the First Three Lists: analyze and choose what you believe to be the most valuable things you can give to your potential networking partners

5. Create a Plan on How To Deliver: will you utilize a blog or begin a public speaking platform to help benefit your potential networking partners? Identify all of the channels in which you can deliver your value

Changing Careers-Laying Your Foundation Workshop To Transition and Success

Many people in a variety of business niches are constantly searching for answers to obstacles that plague their professional development, business success, and overall happiness and well being. Susan Hanshaw’s upcoming workshop “Changing Careers: Laying Your Foundation” provides 6 Steps with a goal and a proven formula for achieving each goal.

Q: “What Do You Get In This Workshop? Why Should I Attend?”

A: “Together we will walk through 6 steps each with a goal and a proven formula for achieving each goal:

Step 1

Goal: Stop feeling stuck in a career that no longer fits

How: Become aware of your choices

Step 2

Goal: Give yourself permission to experience your ideal work life

How: Identify the beliefs that are holding you back and learn how to let go of them

Step 3

Goal: Stop second guessing your desire for change

How: Recognize how your values have changed

Step 4

Goal: Believe in your ability to successfully create a career change

How: Learn the 7 Steps to successfully create change

Step 5

Goal: Discover your passions and purpose

How: Learn how and where to look for clues

Step 6

Goal: Believe you can turn your passions into a financially rewarding career

How: Identify the various ways you can generate income from your passions

Please consider joining us for Changing Careers: Laying Your Foundation

susan hanshaw

Susan Hanshaw
Workshop Facilitator

Changing Careers:
Laying Your Foundation

Saturday, Sept 6, 2008
10am – 4pm

Quadrus Conference Center
2400 Sand Hill Road, Menlo Park, CA

“One of the most beautiful conference centers I’ve ever been to.”— Al Gore

Susan Hanshaw’s “Creating Your Plan”: Networking To A New Life

Jeffrey Gitomer’s fun video of networking basics

Action Planning is one of the most intricate and important parts of creating a new life or career. Without a plan to drive your efforts, your attempts to change your life are much more difficult to achieve. Make no mistake about the fact that in order to succeed in any transition you must first be responsible for laying the foundation: planning.

In Susan Hanshaw’s book Inner Architect: How To Build The Life You Were Designed To Live”, Phase 4 Creating Your Plan the best tool to get started is Step 15 “Outline Your Training Process.”

Marketing Through Networking

One of the fastest and most effective methods to begin meeting people in the niche you wish to build your new career or life is via real world networking events and meetings

Webgrrls International

A great example of outlining your training process can be found at the networking group Webgrrls.com. Webgrrls provides meetings and events with the following benefits:

1. Networking: you meet people in your niche
2. Introductions: you give your 1 minute “elevator” pitch a mini marketing message business plan
3. Practice: you hone your public speaking skills by participating
4. Support: members support each other’s goals and help bring ideas forward
5. Synergy: many members have synergy within their action plans and training plans

5 Steps For Identifying Your Training Process

In Susan Hanshaw’s exercise you are given a practical method of evaluating your training process:

1. Get Clarity: Define details of your service or product, develop a profile of your job description, and list your job duties
2. Identify Areas for Development: review your job duties and list specific areas for development
3. Research: find training opportunities, options for training and learning, don’t limit your path to education
4. Buy In: Choose training programs that resonate with you, that excite you, and commit your efforts 100% to that program(s)
5. Complete Training and Credentials: realize your training will require concentration and sacrifice. Focus on the rewards of training rather than your sacrifices

Webgrrl Attendees With Expertise

1. Nelly Yusupova: Founder Digitalwoman.com a successful a website development and Internet consultant practice started in March, 2004. Nelly is also the CTO for Webgrrls.com and Manhattan chapter president. Contact Nelly Yusupova at nelly@cgim.com

2. Naomi Most: Naomi is the talented producer behind LittleMovingPictures.com and a well versed programmer with experience in Python, Perl, PHP, SQL, XML, C/C++. Naomi’s company is so busy and expanding that they are looking for a wide variety of professionals from copywriters to engineers. Contact Naomi at naomi@littlemovingpictures.com

3. Beth Rogozinski: Director, Marketing Communications for devicescape.com the leader in software for secure and seamless WiFi internet access. Beth has 10+ years of experience in Public Relations, media relations, media event marketing and planning. Contact Beth for all of your enterprise or individual WiFi access needs beth@devicescape.com

4. Erin Clark: Account Manager Eastridge InfoTech a technology staffing firm in San Francisco. Erin is a vibrant and well connected human capital facilitator who matches talented technologist with their desired positions. A active member of ebig.com and thinkhdi.com, Erin is a market leader and go-to source of information. Contact Erin at eclark@eastridgeinfotech.com

5. Gayle Uchida: Business Development Manager Gayle is a joy to meet and learn from in her work with Lighthouse-sf.com. Lighthouse For The Blind is a non profit organization focussed on education and awareness effecting the vision impaired community. Gayle has over 20 years experience in Silicon Valley as a business development executive and marketing professional. Contact Gayle at guchida@lighthouse-sf.org

Life Transitioning Workshop: How One Presentation Can Change Your Thoughts And Life

As the Business Director for Inner Architect, Inner Architect Media, and author Susan Hanshaw it is my role to help raise awareness of Susan’s new book “Inner Architect: How To Build The Life You Were Designed To Live”, her personal development firm Inner Architect, and her upcoming events.

In support of her book and our community, Susan is performing pro-bono workshops for non profit groups, charities, and many employment organizations.

One of the most fulfilling experiences for Susan happened when she presented her workshop “The Secret To Success” June 20 for a group of 60 women at Job Train a Menlo Park based organization.

In her own words. . .

photo of susan hanshaw

I had one of my most fulfilling experiences on Friday June 20 when I was invited to speak at a nonprofit organization whose mission is to help those who are most in need to succeed. Sixty women who are enrolled in various vocational job training programs attended my workshop, “The Secret to Success”. Why was it so fulfilling? Because for at least our 90 minutes together, my ideas made a difference.

The breakthrough lesson was how our beliefs are all that holds us back from taking the steps to succeed. We did an exercise that first asked them to write answers to the following:

  • What fears do you have about your job future?
  • What ideas are limiting what you think you can achieve or become in your life?
  • What is holding you back from believing you can stay dedicated to doing the necessary work?

In the second part of the exercise, I asked them to go back and write down what new ideas they could replace the ones above with that would support them in taking action. After a few minutes, several shared how writing their thoughts down enabled them to get clarity they’d never had before.

We can help ourselves break through all our obstacles if only we look closely enough to see what they are.

Try the exercise yourself and see what you might learn.

www.innerarchitect.com

7 Steps To Help You Plan Your Future: Susan Hanshaw’s Action Planning Outline

The following “how to” article was written by my business partner and author Susan Hanshaw of personal development firm Inner Architect and publishing firm Inner Architect Media. Please consider these steps as a check list action plan to begin your journey of change and discovery. Her new book “Inner Architect: How To Build The Life You Were Designed To Live” made it’s debut in June to wonderful reviews such as the review written by Tom Royce of http://therealestatebloggers-

photo of susan hanshaw

Susan Hanshaw

Is there something that you wish to achieve or create in your life, yet you lack the confidence in yourself to follow through? Here are some tips for staying relentlessly focused on your goal.

  1. Break your goal into executable steps.
  2. Recognize that the key to achieving your goals is following through with the necessary steps.
  3. Assign a schedule for each step and commit it to your calendar.
  4. Use your calendar as your “to do” list. If you can’t get to a step on the scheduled date, reschedule it. Keep the step on your calendar until its completion.
  5. If you are feeling resistance to following through with a particular step, get in touch with the belief that is in your way.
  6. Replace the limiting belief with an idea that empowers you to move forward. Get inspired from someone who believes in you.
  7. Hold yourself responsible for the life you create. Don’t allow room for regrets!

Smashing Review For Inner Architect: “She Is Writing This So I Can Be My Own Life Coach!”

Author Susan Hanshaw left a successful 20 year corporate career that culminated in a position as Vice President and second in command of her direct marketing firm. During her transition she learned how to step into her current life as author, keynote speaker, and Founder of personal development firm Inner Architect.

The following is a smashing debut review for her latest workInner Architect: How To Build The Life You Were Designed To Live.Reviewer Lori Hoeck of the blog spaceagesage.com succinctly and accurately analyzes Susan’s work; with a honest and impacting style, Hoeck captures the true essence behind this book and the meaningful messages contained within. For further information and to order “Inner Architect: How To Build The Life You Were Designed To Live”

List price: $14.95
innerarchitect.com price: $11.95 (save 20%)
Also available at Amazon.

———-

Lori Hoeck:

“When I started reading Inner Architect by Susan Hanshaw, I was perplexed. Other books I have read on self-help or personal growth immediately delve into meaty matters of mind, body, and soul, such as “Here’s your problem, here’s every reason behind your problem, and here’s the answer to your problem.”

I assumed Hanshaw would follow this pattern in the typical parental or professorial or counselor-type writing style. She does not. After a few more pages, it suddenly struck me. She is writing this so I can be my own life coach! I expected this book to give me just a few new insights here and there. Instead, it gives me the right tools for me to kick my own life into gear.

Her writing style isn’t for the reader to passively ingest words and ideas. Instead:

  • It is about taking action.
  • It is about taking action right now.
  • It is about cutting through the hype and hyperventilation we often use to avoid change.

Her approach challenges the reader to actively progress through change in the form of over 30 fill-in-the-blank exercises. None of the exercises can be completed with superficial thought. For example in the section on Personal Obstacles, one asks, “What frightens you most about making this change?”

Her book is subtitled “How to Build the Life You Were Designed to Live.” Hanshaw uses the metaphors of designing, clearing obstacles for, constructing, and even moving into that life. I liked her stair-step process of beginning from the earliest point of considering a change to embracing, claiming, and enjoying a new life resulting from that change.

As I read more, I could easily imagine a life coach sitting across from me motivating me to think through all the steps. For example, in the finding purpose section, she helps readers find their passion by listing these “Clues:”

  • Activities that cause you to lose track of time
  • Unique talents and characteristics
  • Yearnings and dreams that don’t go away
  • Section in a bookstore you are most drawn to
  • Classes you enjoy taking
  • Complements you often get
  • Roles that you naturally take on with family and friends
  • Someone whose life you admire and wish you could be doing the same

Because of the straight-forward nature of the book and the mental work involved, readers may shy away from this type of life coaching in a book. If, however, you are ready to make changes and need a guidebook to your new life, Inner Architect will get you moving and thinking in more clearly defined, step-by-step, and motivational ways.”