Job Seeker’s Employment Campaign: Differentiate and Brand “You”

Courtesy dotdoubledot at Flickr.com

Reuters.com published this deansguide article October 8, 2008

Now is the time to take action in this challenging and changing employment environment. If you are a job seeker, a soon to be laid off ex-employee, or someone simply worried about your job security, this message is for you. Your greatest strategy to employment is to utilize Web 2.0 tools, network within the Social Media system, and join the global conversation by establishing your own blog.

“Blogging to Employment” is a hands on powerful workshop that provides the job seeker the tool to showcase:

  • Differentiating Factor: Stand out from the non blogging job seekers
  • Knowledge to Expertise: Showcase your business intelligence and assets
  • Employment Campaign: Chronicle your search strategies and answer the hiring manager’s question: “What have you been doing during the past (insert your timeframe) to find employment?”
  • Writing Platform: Establish the brand “You”, improve your writing skills through practice, and create content that hiring managers want to see
  • New Skill Sets: Learn to blog and utilize Web 2.0 Social Media Systems
  • Networking: Network globally, within your niche, and to your local market
  • Google Presence: Manage your search placement by populating your top 2 pages on a Google query of your name or business name
  • Reputation Management: Respond, correct, or defend against erroneous information about you online
  • “Living” Resume: Position your blog as an extension of your resume, a landing page where you send people to view your current activities

4 Strategies to Employment

  • Scenario Solution: take on a company’s challenge, posit your solutions, or review actionable steps that showcase how you might solve their challenge
  • Promote Linkedin Profile: Place a Linkedin widget on your blog that links to your Linkedin profile; place a link within your profile on Linkedin to send readers back to your blog
  • Profile Linking: Link all your profiles on each Social Media site to one another. Also link from these profiles back to your blog
  • What Are You Doing Now?: Promote and tell the world about your employment campaign and writing by placing links on Linkedin and Twitter. Linkedin has a message board and twitter is a “what are you doing now” message board

Related Blogging Services:

Business Blogging Basics

Business Blogging Strategies

Networking Newsletter Gold: Gitomer and Montana’s Gift To You

Scarfaceinthefall.jpg

Courtesy Scarfaceinthefall.jpg wiki

“My gift to you” was one of the famous, yet subtle, lines uttered by Al Pacino aka Tony Montana in 1983’s blockbuster hit “Scarface.” It’s a story about a small time refugee who makes it big as an “entrepreneur.” Tony was a relentless worker, a non-stop marketing genius-how can you not love that globe, and he understood brand recognition.

My Gift to You

My gift to you is a link to sign up for Jeffrey Gitomer’s newsletter “Sales Caffeine” Link

http://www.gitomer.com/sales-magazine/Sales-Caffeine.html

1. It’s free

2. It’s the best networking tips and concept available

3. It includes sales strategies based on creating a “connection” first

4. Each issue has a “Self Test for Success” poll

5. Each issue includes one youtube style video tip about sales, networking, engaging, influencing the influencer and a bundle of other subjects

Today’s Main Focus is on people of influence and how they are successful. Included in this are 7 characteristics of a influencer.

Reading this newsletter will make you smarter!

Networking Mistake #2 Procrastination Ruins Relationship Building

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Matrix courtesy of projectsidewalk.com/blog

If you are allowing obstacles in your mind to get in the way of performing tasks and making progress then you are suffering from procrastination problems. In networking the biggest problem to creating a networking connection is an individual’s misconception that networking is hard selling themselves, their business, products, and services.

The bridge to a business relationship will fail if the person procrastinates in their follow through after the event. Connecting and forming a business relationship is time sensitive when you begin the process. If you do not follow through with promised information in a timely manner (immediately is best), then you lose.

What’s at Stake?

  1. Lost Opportunity: You most likely will not get a second chance to engage and connect with your intended networking partner.
  2. Reputation: If you do not follow through on your word, your reputation is at stake with your intended networking partner and their circle of friends.
  3. Viral Marketing: If you do not follow through to connect then your inaction may be reported via word of mouth to your industry niche audience.

Tips to Help You Follow Through

  1. To Do List: Note what you promised to deliver your intended networking partner.
  2. Point of Reference: Note what stood out in your conversation that you know your intended networking partner would remember.
  3. Response Habit: Utilizing your point of reference, email or call your intended networking partner as soon as possible (within reason) thanking them for their time.
  4. Set the Next Step: end your email or phone call with a next step. Examples would be to ask for a meeting, set a time to deliver your value as you promised, or invite them to an industry event. Be creative here.
  5. Document: Document your initial efforts to build your connection into a business relationship. Measure what worked, what did not work, and the process involved.

Online Community Management Tool #1: Mzinga.com’s Free Webinar

Tuesday September 9 is a great day to begin learning or add to your knowledge of Social Media sites, networking, and connectivity. A huge thank you goes to the blog “Blogwell” and their newsletter notice of this upcoming FREE event. Below this information is the coolest matrix I have ever seen (creative common’s license so it is free to copy) for all the places we can tap into

What You Will Learn

  • Key components of effective community management
  • Multiple moderation techniques and advice on which are best for your business
  • Industry statistics on the link between moderation and management and community success
  • Featured case studies from leading brands with thriving communities

Register here

Speakers:

Scott Monty: Head of Social Media, Ford Motor Company
Scott on Twitter

Mike Pascucci: Director of Moderation Services, Mzinga,
Mike on Twitter

Aaron Strout (Moderator)
Aaron on Twitter

Changing Careers-Laying Your Foundation Workshop To Transition and Success

Many people in a variety of business niches are constantly searching for answers to obstacles that plague their professional development, business success, and overall happiness and well being. Susan Hanshaw’s upcoming workshop “Changing Careers: Laying Your Foundation” provides 6 Steps with a goal and a proven formula for achieving each goal.

Q: “What Do You Get In This Workshop? Why Should I Attend?”

A: “Together we will walk through 6 steps each with a goal and a proven formula for achieving each goal:

Step 1

Goal: Stop feeling stuck in a career that no longer fits

How: Become aware of your choices

Step 2

Goal: Give yourself permission to experience your ideal work life

How: Identify the beliefs that are holding you back and learn how to let go of them

Step 3

Goal: Stop second guessing your desire for change

How: Recognize how your values have changed

Step 4

Goal: Believe in your ability to successfully create a career change

How: Learn the 7 Steps to successfully create change

Step 5

Goal: Discover your passions and purpose

How: Learn how and where to look for clues

Step 6

Goal: Believe you can turn your passions into a financially rewarding career

How: Identify the various ways you can generate income from your passions

Please consider joining us for Changing Careers: Laying Your Foundation

susan hanshaw

Susan Hanshaw
Workshop Facilitator

Changing Careers:
Laying Your Foundation

Saturday, Sept 6, 2008
10am – 4pm

Quadrus Conference Center
2400 Sand Hill Road, Menlo Park, CA

“One of the most beautiful conference centers I’ve ever been to.”— Al Gore

Innerarchitect.WordPress.com Moves To Innerarchitect.com/Blog: Combining Our Website and Blog Transition In Action

The blog supporting Inner Architect personal development firm and author Susan Hanshaw has moved from it’s original wordpress subdomain, innerarchitect.wordpress.com, to it’s new platform innerarchitect.com/blog. The combining of website and blog will bring all the Inner Architect writing, products, and services under one roof.

The focus will remain to provide continuous valuable resources:

1. Tips: Maintaining Positive Energy

2. How to Guides: “The Most Important Steps Toward The Life You Want”

3. Services: Books and Reference articles

4. Workshops: Changing Careers: Laying Your Foundation

5. Our Friends: trusted friends, reviewers, bloggers, and entrepreneurs

6. Events: Speaking engagements, workshops, networking opportunities

7. Discoveries: Discover Your Passions And Purpose

8. Inspiration: The story of a street preacher with a heart

9. Book Review: a sample of two book reviews for Inner Architect

10. Workshops: Scheduled events

6 Key Transition Questions To Ask Yourself In Between Jobs

Reuters.com published this deansguide article August 9, 2008

The following is content from author Susan Hanshaw and her new book “Inner Architect: How To Build The Life You Were Designed To Live” a self help book that enables “you to become your own life coach.” Debra Costner’s Bay Area Business Woman newspaper, Backdoorjobs.com, and the Modernwomansdivorceguide.com have all contributed excellent reviews for Susan Hanshaw’s work:

Being in between jobs doesn’t have to be experienced like the kiss of death. I know that it is natural to feel very vulnerable, yet that is what being in transition is all about. It’s the very point that you are temporarily unattached to a job that provides you with a rare freedom to ask yourself what you really want from your next adventure.

Key Questions to Ask Yourself In Between Jobs

1. How Soon Do I Really Have to Land a Job?

2. Can I afford some time to step back and evaluate what I really want from my career?

Now is the time I may have the freedom and time to prepare for it

Note: Sure, it’s no fun watching your life savings take a downward climb, but is your time here really about the money?

3. Am I at a point in my life where I can afford to spend some time being selective about my next step or preparing for a new path?

Think of your career choices now as investments in your quality of life.

4. Would the jobs I am now searching for be my top choices if I were just starting out?

You spend a majority of your waking hours at your job. Consider it like you would a romantic relationship. Are you willing to settle for second best just to be committed?

5. Is it possible to support myself financially doing what I love?

Make a list of all the different ways you can generate income by doing what you love. Your financial support does not have to come from one income stream. Maybe one single role can’t generate enough money, but adding other roles that express your passions might make the necessary difference.

6. Are credentials getting in my way of going for jobs I really want?

Ask yourself if you are truly lacking what is necessary, or if credentials are a convenient excuse to protect you from risk or rejection. Research the kinds of credentials that others doing similar work have. If you don’t have what it takes, identify sources that can provide the appropriate credentials. Don’t make assumptions without checking the facts about the true requirements to do the work.

www.innerarchitect.com

Bay Area Business Woman Publisher Debra Costner Hails Susan Hanshaw’s “Inner Architect” As The Tool To “Build Your Life From The Inside Out”

Welcome to the new Bay Area Business Woman!

Debra Costner, Publisher

Bay Area Business Woman publisher and editor Debra Costner is a no nonsense businesswoman living her “purpose.” In one of the best book reviews to date, Ms. Costner described “Inner Architect: How To Build The Life You Were Designed To Live” as:

  • “It is not a book about living life or changing careers-it is in fact an exquisitely detailed workbook taking you through the process of a ‘personal revolution’”
  • “The many exercises, including identifying your trust issues, creating new beliefs about money, choosing to believe in yourself and trusting your instincts really hit the mark in identifying what keeps so many from finding success”
  • “Inner Architect is able to guide you through any life-altering modifications you feel compelled to make. The book could work to define a new health plan, improve personal relationships and of course develop a new business plan”

As Costner notes this book is for “. . . those who truly feel they need a change in direction, or want to examine their current situation and are ready for transformation.” As Susan advices “we are in an evolving state of becoming.” When you feel challenged by change and transition remember “When you have serious doubts, consider what regrets you might have if you don’t give your leap a full chance.”

Examples You Can Accomplish

1. Change your career direction create a purposeful path

2. Create new beliefs about money; letting go of the fear of the loss of the paycheck

3. Build the confidence to start a new exercise health plan

4. Improve your eating habits

5. Build and improve personal relationships

Realtors Choose Your Blogging Platform By Performing Due Diligence: TopTenReviews.com

Reuters.com published this deansguide article August 3, 2008

Who is this man and how will he change your life? For the answer go to the bottom under “Recommendation”

The following is a blog services review with a rich variety of information reviewed so that you can evaluate which blogging platform is best for your blog. The review is done by TopTenreviews.com a site with massive traffic and the page views to it back up. I provide a quick Analysis and My Recommendation at the end of the article.

Top Ten Review’s Categories

1. Software

2. Electronics

3. Web Services

4. Movies

5. Music

6. Video Games

Top Ten Review’s Blogging Platform Review

Platforms: WordPress; Type Pad-Blogger; Yahoo 360; AOL Journals; Windows Live Spaces; Xanga; Live Journal; Vax; and Myspace

Reviewer Comments: In this section you can read user reviews good and bad

Rank: Gold, Silver, Bronze are awarded the top 3 Services

Block Rating System: Excellent = 4 blks; Very Good = 3 blks; Good = 2 blks; Fair = 1 blk; and Poor gets a 0

Note: The systems is similar to Consumer Reports with a matrix of features rated and benefits provided. It is very through and complete

Additional Information

As if this was not enough, Top Ten provides you with two sections to consider:

1. Why Blog?: A featured section on the benefits of blogging and why you should be doing it

2. What to Look for in a Blog Service: This is a great place to begin and is located at the bottom of the review page here

Analysis

This is one of the best formatted reviews I have seen of Blog Services aka Platforms. It addresses most everything you need to consider before establishing your blog.

Recommendation

I like WordPress and I would not use any other blog platform. I am also biased because I have utilized WordPress for nearly a year and a half. It is the simplest services to utilize in regards to the technology learning curve and it also supports rich back end traffic analytics for your blog

Question under the picture at the beginning of this article: Who is this man and how will he change your life?

Answer: WordPress creator Matt Mullenweg

3 Feng Shui Tips For Aligning Your Home With Your Vision: Energy We Allow To Surround Us Is As Influential as Vitamins To Our Physical Body

FoxBusiness published this deansguide article July 23, 2008

Who is Susan Hanshaw? She is an author and Founder of Inner Architect and Inner Architect Media the publishing arm to her personal development firm.

Who is Dean Guadagni? I am her business director, editor, and agent. Throughout the time I have partnered with Susan, she has written some impacting (The power of making a strong, immediate impression) articles that have been the platform for her workshops.

As a featured guest on Martha Stewart Living Radio Network show “Career Talk” hosted by Maggie Mistal, Susan addressed her own transition and change from a very successful corporate position as a V.P. of a Direct Marketing firm to that of entrepreneur small business owner.

The article below is a short article Susan wrote with 3 easy to remember tips that you have HEARD before. Why is it so different to what you heard in the past? Pay attention to the “green.”

————————————

“The other day I sat in on a presentation about the basics of Feng Shui by my charismatic French friend, Sabine Lamoureux. In a very simple way, it changed the way I think about the environment that surrounds me every day. Sabine helped me to see that the energy that we allow to surround us is as influential as the vitamins that we feed our physical bodies. It fuels our moods and acts as a mirror for how we see ourselves. Without this awareness we can sabotage our greatest desires.

Tips for aligning your home with your vision:

  1. Eliminate clutter. It keeps you bogged down with the energy of your past. To make room in your life for new opportunities, you have to make space in your physical energy field.
  2. Get rid of what doesn’t feel good in your environment. It decreases your level of positive energy.
  3. Create an environment that expresses what you want to experience. This isn’t about buying things. It is about surrounding yourself with simple things that represent what you want to achieve, create or become.

Photo courtesy ebay

Sanford and Son ~ LP ~ (1972)