20 Google Facts That Will Surprise You

FoxNews , Post Tribune, &  The Courier News published this deansguide article 9-8-09

Google is the most influential force behind the proliferation of social media. Yet many of us think we know everything or close to everything we need to know about Google. In an eye opening article by Search Engine People’s Ruud Hein “20 Things You Don’t Know About Google” you can learn something new and in most cases be very surprised at what you did not know. Here is Ruud’s list and my impressions.

20 Google Facts

1. Adwords accounts for 99% Google’s annual revenue; dg: that seems obvious but we are just warming up

2. Google’s advertising revenue in 2008 was $21 billion; dg: incredible and more than I imagined!

3. 1.35% of the US’ Adwords advertisers make up 80% of Google US ad revenue; dg: this goes beyond the 90-10 rule

4. Adwords as we know it used to be called Adwords Select. The top banner position was sold old school style through a program call Adwords Premium; dg: I did NOT know that fact

5. The first Adwords Select ad was in 2000 for live mail-order lobsters; dg: you have to start somewhere, a precursor to WebVan?

6. Google’s pricing mechanism where the winner pays the runner up’s price was devised to prevent super-inflated bid prices but the second-price auctions resulted in higher prices for Google right away; dg: brilliant strategy

7. In 2009 Google began showing ads based on their previous online activities. User patterns are segmented in 20 categories and roughly 600 subcategories; dg: this will continue to expand and be refined

8. In 2008, 80% of 80,000 typo-squatting domains in the US alone were funded through Adsense; dg: that is a bit alarming

9. Google’s query forecasting models are founded in their efforts to understand and predict Adwords pricing and click patterns; dg: again this will continue to be refined

10. Although it doesn’t like to talk about using user data, Google cross references everything. “We have temperature data, weather data, and queries data, so we can do correlation and statistical modeling.”; dg: this is part of the power and “secret sauce” that makes Google

11. In the last 10 years Google’s latency has gone from 1000ms to 200ms.

12. In the last 10 years Google has made seven major rearchitecture changes.

13. Compared to 1999 Google’s index is now 100x larger but they update it 10,000 times faster; dg: growth and speed continue to be a Google staple and it is another building block that keeps them ahead of the other search engines

14. Google cataloged its trillionth web page in 2008; dg: with one trillion cataloged web pages will any company ever challenge Google’s supremacy in the search industry?

15. To translate one sentence Google does a million lookups in a multi-terabyte data structure.

16. To punish itself for artificial link inflation (paid links) Google penalized itself in 2009 by lowering the PageRank of it’s Japan domain from PR9 to PR5; dg: why not across the board?

17. Since January 2009 Gmail regularly beats YouTube in market share by US visits and is the 2nd most popular Google property; dg: very surprising considering Youtubes viral capabilities

18. The 3 largest traffic drivers for Gmail are Google, Facebook — and Yahoo! Mail…; dg: oh yea Yahoo helping Google is a bit like the Red Sox helping the Yankees–hard to understand

19. To encourage developer teams to move to new servers Google uses auctions where teams bid how many extra computers dedicated to their service it would take for them to move; the lowest bidding team wins.

20. In 2007 Google announced it will award $20 million to the 1st private team which builds a robot — and puts it on the moon; dg: my money is on Mark Cuban who is never shy about a challenge or the type of publicity this challenge would generate

Twitter’s Conversational Search: The Search Google and Facebook Seek to Emulate?

FoxBusiness.com published this deansguide article 3- 18-09

The new buzzword in the world of search, and a concept being posited as the downfall of Google, is “conversational search.” The idea being that searching within Twitter, Linkedin, or other social media network search engines is a more robust and valuable search strategy than utilizing Google search. The thought is that the search results on Twitter could lead the searcher to conversation(s) that provide more targeted information, possibility of immediate communication, and feedback.

The following is a retrospective look at our original Twitter case study that highlighted David Murray’s successful job search utilizing Twitter.com as his main tool. Within Dave’s strategy were 5 major tips that any job seeker can use to begin the process of delivering their value to their strategically targeted audience(s). This is a fantastic case study for the value of conversational search: injecting yourself into your desired conversation resulting in an opportunity.

The case study of David Murray written by David Meerman Scott is a powerful example of how to utilize Twitter in your employment campaign. The article “How David Murray Found a New Job via Twitter” provides 5 advanced tips that are very important to consider—if you plan to utilize this free broadcasting tool:

  1. Use Twitter: This sounds easy but the first step is to recognize that if you want to stand apart, you need to begin to utilize social media tools your competitors may not be using–yet.
  2. Create Keyword List: List all of the keywords for the company, industry, people, and niche you wish to “follow” on Twitter. An example of David’s keyword list: “Social media jobs”, “Online Community Manager”, “Blogging jobs”, “Hiring social media”, and other keywords that fit his job search criteria.
  3. Twitter Search: Twitter Search is an internal search engine that you will input your keywords into to find conversations by people who are connected to the industry, jobs, companies, and niches you wish to contact.
  4. Google Reader: David then pulled the RSS feeds of his keyword conversations into Google Reader and “made it a habit to check these first thing in the morning every day.”
  5. Introduce Yourself: David found conversations related to his job interests and he “took the liberty of introducing himself via Twitter.”

The Results: David was hired as “Assistant Webmaster, Client Services for The Bivings Group.” And as David states “Many times when inquiring about the open positions, the jobs had not been officially posted” and “How cool that on Twitter you can express interest in a job opportunity that hasn’t even been announced yet?”

Win More Business: Tap Into Conversational Search Using Twitter

albert-einstein-pic

Courtesy Albert Einstein Wikiquote King of Observation

Chris Brogan’s latest post “How Hotels Can Win More Business Travel” is a look at how all social media marketers, social media consultants, entrepreneurs, and large companies should be looking at applying social media networks to their challenges. Implementing new processes in order to meet a business challenge is often a matter of observing and re-engineering. In Chris’s post, search is the main tool with an open mind to possibilities. Let’s take a look at 3 of Chris’s steps.

While Chris addresses hotels, I will plug in his first 3 Steps for restaurants:

1. Get Aggressive with Search: Chris utilized a Twitter search that found conversations surrounding lodging in Austin, Texas for the SXSW conference. He found folks who were having a problem finding accommodations.  Chris’s idea: “If I were an Austin, TX hotel property with open beds, I’d go after each and every one of them with a rate quote and an easy link to make the reservation.

Restaurant’s Strategy: (dg) If I were a Austin area restaurant, I would also tap into these travel conversations on Twitter. Here is how I would engage:

A.) Welcome each traveler to Austin

B.) Promote Hotel(s) that you wish to partner with by tweeting their facilities with a link to reservations with contact information

C.) Welcome them to my restaurant with an added incentive, give away, or special that makes them feel compelled to investigate

2. Improve Your Concierge Service: Chris’s idea here is simple yet few are doing it. He talks about chronicling and then databasing a travelers tendancies, wants, and needs. “How hard would it be to database your guests a little bit, and start to understand their recurring business travel needs? How difficult would it be to share them across properties?

Restaurant’s Strategy: (dg) Like inventory control when chef’s order their supplies, a customer’s preferences for dishes would be a database that could be very impressive to both local and business travelers.  With these tendencies, a restaurant could Tweet specials, special nights, or offers with confidence. Create a database of your customers.

Real Strategy to Connect: At the restaurant location, offer them the opportunity to actually login and sign up to be your fan on Facebook and connect on Twitter. This is the next generation version of those stale paper “How Did We Do” evaluation forms so many restaurants use.

3. Get Aggressive with Offers: CB “Right now, there’s no reason why not to build incentives into property loyalty. Hotels.com has a book 10 nights through them, get 1 night free (without any loyalty required to any particular chain). It’s a really clever offer. It could be countered easily and retain chain loyalty fairly easily.”

Restaurant’s Strategy: Due to the economic crisis we all face, eating out today is often a luxury for most people. Restaurant’s should consider leveraging their food as a commodity by offering special value items, menus, or incentives. Granted many restaurants offer value but do they do this strategically? Often the value offer is something that is seen as less value and more fluff. The free dessert, apertif, or side dish just isn’t going to get it in today’s world.

Restaurants must give something their customers actually want and give it to them with the idea that they can make up the costs in return visits, alcohol sales, and viral marketing word of mouth.

Yahoo Advertising Campaign Like Their Search Capabilities: Misguided At Best

Jerry Yang this past spring turned down what may have been the sweetest deal in negotiating a sales price for Yahoo during the Microsoft “take over” bid. In that scenario, as it has played out to date, Yang refused to sell Yahoo believing that the company was worth more than the nearly 50 billion being offered. In this case, Yang made an egregious error and his stockholders are now suffering the consequences with Yahoo stock price plunging to an alarming $12 per share.

Equally stupid, in my opinion, is the marketing campaign being pushed on Northern California radio by the mind trust at Yahoo. It seems in the information rich, human capital intelligent, internet savvy Silicon Valley, Yahoo is clueless to it’s audience. Why?

A Train wreck Marketing Philosophy: “Don’t get lost in all the links”

1. Taking on Google’s algorythim by hinting that Google confuses people by offering to much information in their search queries

2. Assuming the Public is too stupid to understand the basics of great search results offered by Google

3. “Ah Shucks” tone of innocence in attempting to sway the less than informed public

4. Bad Advertising ploy where Yahoo follows the old Madison Ave tactic where producing a very bad ad so enrages the public they talk about the product

5. “Less is More” in this case less is not more it is less information, less value, suspect results

Rule of Thumb

Don’t bring a knife to a gunfight. If you are going to take on the biggest advertising company in the world, you better have something to say that is worthy of the task. Trying to be Sarah Palin “folksie” only makes Yahoo look stupid and stupid doesn’t play in the Valley

Google Updates “Keyword Tool”: “Significantly Improve Your Keyword Research Ability”

Google

FoxBusiness.com published this deansguide article July 25, 2008

Google’s Adwords “Keyword Tool” is one of the cool relatively new tools you can utilize when formulating your keywords, keyphrases, and longtail search terms. A simple tool to utilize, Keyword Tool is like having a brainstorming session or idea think tank consulting firm at your finger tips.

The Cool Features: How Would You Like To Generate Your Keywords?

1. Option #1: Descriptive words or phrases; choose this option when searching for keywords like “green tea”

2. Option #2: Website content: choose this option to find website keywords like http://www.deansguide.wordpress.com

Pick Your Language

Mind boggling extensive list of languages from Urdu and Togalog to English and Slovak; and countries from Burkina Faso and Burundi to Yemen and Zimbabwe give anyone globally the opportunity to hone in on their keyword targeting

The Numbers: Actual Figures For Search Terms

Google now returns for your keyword query the following categories of information:

Our keyword search was “San Rafael real estate”

1. Advertiser Competition shows a bar graph for competitiveness for each keyword

2. Approximate Search Volume for the month (June) 9,900 searches

3. Approximate Average Search Volume per month 8,100 searches

4. Keywords Related to your search terms, their strength of advertiser competition and all realted numbers

5. Additional Keywords To Consider gives you closely related keywords and keyword phrases further adding to your research

The Reviews

1. Searchenginepeople.com ,a fantastic resource site, Paul authored the following review:

“Simply type in your keyword and you can see a long list of related keywords with approximate search volumes for those keywords as well! You can even customize the results with this tool: everything from the location (country) of your keyword results to finding out which month had the highest search volumes.

“In short, the tool rocks and it instantly makes keyword research way easier and much more efficient!”

2. SEO Revolutions’ Jerry West:

“In short, Google’s update to their Keyword Tool will SIGNIFICANTLY improve your keyword research ability. Review how in just four minutes with the screen shots, commentary and (steps in post) test results

Press Releases For Viral Marketing Power And Traffic: Realtors Small Business Marketing Tip #8

One of the most effective marketing professionals happens to be a nationally recognized hyper local blogger by the name of John Harper aka theharperteam.com. One of John’s strategies is to utilize Press Releases to maximize the reach and viral power of his web-blog site. John utilizes a site called I-newswire.com. The following tip provides benefits to any small business, entrepreneur, organization, non profit, charity, public relations officer, or giant corporation.

What is I-Newswire.com?

I-Newswire is press release aggregator. Simply put they allow you to write a press release on almost any subject, submit your release to their network, and then push your message out to a vast network of media websites around the globe

Note: A good press release IS NOT a sales pitch for you, a listing of a property, or something that sounds like a self serving message. Like the blogoshpere, the tone of a press release needs to be valuable, informative, relevant

What Are The Benefits?

1. I-Newswire.com: press releases are seen on hundreds of news websites such as PressRadar.com.

According to I-Newswire.com:

“We are not able to track the exact reach because most of the outlets obtain our releases automatically using our XML feed at http://www.i-newswire.com/xml.php. In addition, your press release is hosted as a webpage on our site, and will be indexed by search engines such as Google and Yahoo, giving you additional exposure.

2. Journalist and Editors: these are the people who visit I-Newswire on a daily basis looking for newsworthy information.

3. Exposure: I-newswire.com has an Alexa.com ranking of 72,434 worldwide. Similarly ranked sites have in excess of 3,000 visitors per day and 20,000 pages views per week–that’s power

4. Press Release Writers: a best of breed listing of press release writers are available if you are not confident in your ability to produce your own. To acces this go to data bank pr-firms on the site

Strategy

This strategy is all about bringing readers to your website or blog. One of the best methods to bring fresh new readership is to make news yourself, report breaking news, or report breaking news (news that happened within a day or two) with your analysis and solution

Example Scenario

You are a realtor specializing in foreclosures. Your area is full of foreclosures and a Nationally syndicated news agencies writes a story on the state of foreclosures and investors waiting in the wings.

1. Take this article and make an aggressive headline announcement. Ex- “Foreclosure Market Saving Realtor Jobs.”

2. Write a short succinct few sentences about the core message of the media article

3. Use your succinct few sentences on the media article as the lead-in to how Realtor jobs are being saved by the added business that investors represent in your market

4. Offer a free pdf or podcast that provides a market report for your city or region’s foreclosure market and describe your free giveaway as a tool for investors or Realtors from other regions

5. Point readers to your website or blog in order to receive their free pdf or podcast “bonus”

Analysis

Small business owners are discovering that they can write multiple press releases about current events that relate to their niche or speciality. They then can leverage their knowledge, free information, or bonus as a method to give readers added value while bringing awareness to their website-blog.

CSIX Silicon Valley: The Best “Human Capital” Networking Meeting In The Valley

The days of displaying your resume in local newspaper want ads, employment sections, and even the online venues are beginning to change. With the power of Web 2.0 networking, real world networking meetings for people in transition have taken on a new role: channel to employment.

The most powerful, networking meeting for people out of work, looking to change, transition from industries, or human resource-organizational development recruiters is the CSIX Connect Group.

CSIX Logistics

CSIX networking meetings are every Tuesday 10:30-1:00pm, include lunch, and are held at iRestaurant at 20007 Stevens Creek Blvd in Cupertino. The cost is an amazingly economical $12.

CSIX Meeting Format

The crowd of 25 was split between 3 tables of 8 attendees. The meeting begins with a short introduction of new attendees. Job leads anyone has are then presented. Then in what is a simple but a brilliant idea, each attendee is given the opportunity to ask for a “contact request.” Simply put if anyone has a connection within a company that somebody else is trying to connect with they are asked to provide a warm contact. In my 5 years of networking meetings, I have never seen any group or organization utilize this strategy. It is brilliant and very powerful! After this initial business is completed, a second 15 minute networking break is taken so that you can mingle with people at other tables aka part 2 below.

1. New member introductions, job leads, contact requests, and announcements
2. Networking-15 minute break to network with members not at your table
3. Speaker’s presentation followed by lunch 12:00

After having the chance to learn important information from that meetings guest speaker, the reinforcing of networking breaks and opportunities is really solidified over lunch. The final hour to hour and a half are spent getting to know people networking over lunch.

You really get a chance to hear a person’s story, find out their substance factor, and then assist them in finding what they are looking to achieve. The 3 chances to network make this, easily, the most powerful networking format I have every experienced.

Attendees With Expertise

1. Linda Alejandro-Dumont-Linda has 10+ years Human Resources and Organizational Development experience in a large well known Silicon Valley firm. Email Linda at lindaadumont@gmail.com

2. Ken Weidner-Ken has 10+ years as a credit analyst in Silicon Valley. His experience would be a benefit to any firm looking for proven expertise. Email Ken at kaweid@pacbell.net

3. Bill Cascoyne-Bill is an engaging and well versed technical trainer. He has the personality to capture an audience and the intelligence to be considered an expert amongst a room of experts. Email Bill at billgascoyne@earthlink.net

4. Rebecca Kieler-Rebecca gave a very practical and thought provoking speech. Her delivery engaged the audience and she is a solid choice to perform keynote or workshop duties. Email Rebecca at rebecca@kielercareerconsulting.com

5. Oliver Barrett-Oliver has experience and substance factor as a Electro-Optical Test Engineer. He has 10+ years design/development experience, electronic and optical instrument programming, and test software methodology development. Email Oliver at orbs@triangulum.net

6. Barbod Varjavandi- Barbod’s experience is software engineering including engineering operations, product management, release engineering, and information technology. Barbod has the technical background and positive personality to provide leadership and value to any team. Email Barbod at barbod@varjavandi.com

7. Nobuko Isomata- Nobuko is easily one of the most intelligent and charismatic individuals you could hope to meet. The owner of Market Entry Experts, www.marketentryexperts.com, Nobuko is a dynamic sales and business development expert. Market Entry Experts handles all aspects of transpacific market development. Whether you are an American Company looking to develop the Japanese market, or a Japanese company looking to develop the U.S. market–Nobuko and her team can handle the job.

Email Nobuko at nobukoisomata@yahoo.com

Final Analysis

I met another 5 people who I apologize to for not including them in this piece. This is a testament to the power of the CSIX platform, the willingness of it’s participants to share their stories, and the complete cooperation from attendees to help everyone who asks for assistance.

A truly remarkable experience. I highly recommend this group to anyone in transition, connected to the employment field, or any professional wishing to increase their connections in Silicon Valley

SEO “Keyword Research” Module #2: Realtor’s Guide to Understanding Your Target Audience Language

Published on Active Rain for the Real Estate Community

Keywords, keyword phrases, and keyword research are the next step to understanding how to attract traffic to your blog. In our first Module “SEO Basics” we provided links to SEO information to begin your education into this very important step in your marketing campaign. Searchenginepeople.com writer Ruud Hein provides an excellent look at how important keywords and keyword phrases are to your business.

Audience Language

Your aim should be to identify the keywords and keyword phrases that your target audience will utilize in searching for information about your product(s), service(s), business, industry and the area you operate within

Keywords and Keyword Research

List of Keyword Tools To Help You Find Your Audience “Language”

1. Google Adwords Keyword Tool: Get fresh ideas from the leader in the industry

2. Free Keywords: Another place to find new keywords is at freekeywords.wordtracker.com site

3. Keyword Discovery: “Over 80% of online transactions begin with a keyword search” and according to NAR over 70% of consumers interested in buying or selling real estate begin their search online. This site is a fantastic spot to begin your search with the Keyword Discovery tool.