Twitter is now acknowledged, by savvy marketers and companies, as a full fledged direct marketing channel. According to many reports, unlike traditional channels like television, radio, email, postal, direct mail, and the telephone, Twitter and it’s digital brethren will see an increase in marketing activity and money spent on marketing campaigns. In our work as marketing consultants, we utilize Twitter as a direct real-time communications tool to initiate one one one conversations with consumers and prospective consumers. The following strategy, and the reasons for it’s effectiveness, will help you connect more deeply with your customers and prospective consumers.
Twitter Communication: Always Have the Last Word
Anytime a customer or prospect tweets their appreciation, approval, or a recommendation for you or your business, you should always respond. This response can be a simple thank you but it must happen. The most important strategy is to make sure you have the last word in the string of communication.
6 Reasons Why it is Important to Have the Last Word
- Acknowledgment: by sending the last tweet you let people know that you received and understood their tweet
- Etiquette: by thanking people you show the Twitterverse you have manners and will properly recognize people for their effort
- Recognition: your tweet will provide the recognition that your customer/prospects are important to you
- ReTweet: by retweeting a customer/prospect’s tweet you are sharing it with your audience of followers
- Hashtags: by using the hashtags your customer/prospects use in their tweet to you, you are providing recognition of their importance to you as your tweet cirulates within hashtag streams they believe are important to them
- Top of Mind: by thanking everyone and having the last word, you stay top of mind with your customer/prospects