“SEO Basics” Module #1: Realtor’s “How To” Library For Search Engine Optimization

One of the best blogs for SEO is written by a Canadian company called Search Engine People. Consequently when I opened my subscription feed to searchenginepeople.com/blog today, I was surprised and very please with their gigantic SEO article “One Week of Sphinn SEO Lessons” by writer Ruud Hein.

This article is so vast and expansive I am going to break it down into smaller modules so that you can consider the importance of the library of content Ruud has provided. The first module is SEO Basics for the anyone looking to understand the definition, strategies, and tools that search engine optimization brings to your marketing promotional efforts. This first module contains 17 links to information critical to your Web 2.0 efforts:

The SEO Basics

NIN’s Trent Reznor’s Direct Marketing Approach: How Realtor’s Can Understand The Power Of Value

Trent Reznor is a hard core rock n roll singer who looks the part and acts the part. He is the centerpiece of a very successful band: Nine Inch Nails. What can Realtors learn from a screaming rock God?

Marketing direct to the consumer is all about giving away what your target audience values, continuously giving value to your audience, and giving away value without asking or demanding anything in return.

Reznor’s Plan A Purple Cow?

Seth Godin author of “The Purple Cow” and marketing guru for the ages suggests many of the concepts Reznor has adopted in his approach to marketing his music.

Value Prop #1: Giving Away “The Slip” As An Introduction

In a great article by Eliot Van Buskirk of Wired.com NIN’s latest album “The Slip” is being offered online for free to any fans who wish to download the music to MP3, lossless (FLAC or Apple) or 24-bit, 96-kHz WAV files. The album-CD goes on sale in July so this is a free introduction to fans

Realtors: What can you provide your audience for free that is of value and makes you a valued expert in the eyes of your audience? Blogs written with expert advice, sources, tools, and tips would fill this order

Value Prop #2: Selling Tickets Direct To Fans

In an effort to remove the inflated ticket prices that come with widespread “scalping”, Reznor now sells concert tickets directly, through their website, to fans. Each ticket is printed with the fan’s name on it; the supply is controlled giving the perception of exclusivity while keeping the average fan coming out due to ticket affordability

Realtors: How can you help a consumer save money, avoid dishonest deals, or help them understand the changing real estate landscape? Educate your audience on deceptive lending practices, on proper home inspection, or provide them information on avoiding PMI

Value Prop #3: Staying In Direct Contact With Your Audience

nin.com provides their audience with Official NIN news, discography, tour dates, video clips, and answers to submitted questions. Fans can subscribe to the site feed and everything is free. In addition Reznor and the band communicates directly with their audience by posting articles and answering fan questions

Realtors: If you believe that staying in touch with today’s buyer or seller entails placing a listing print ad in a local rag, commenting to a real estate columnist in a local rag, sending out email announcements aka Spam, or writing a 1x per month newsletters you are mired in Web Zero and in need of a Web 2.0 makeover.

Realtor’s Web 2.0 Crash Course Tool #1: MiloBlog

FoxBusiness.com published this deansguide article May 3, 2008

Are you a Realtor, broker, or affiliate who is interested in learning what Web 2.0 means, how it effects the real estate industry, and how to harness the power of this ongoing revolution? Even if you just want to look informed and with it, the best spot to begin is Miloblog. Miloblog’s tagline “Your guide to real estate marketing and technology trends” says it all.

MiloBlog’s categories contain articles for beginner-advanced lessons on Web 2.0

1. Blog Tips: Blogging the most powerful marketing tool to Realtors today
2. Finance 2.0: With the meltdown, this becomes a very important area to master
3. Listing Tips: Days of the local newspaper are fast approaching zero
4. Search Optimization: aka SEO aka How people find you and your business
5. Web 2.0 Marketing: Global reach, 24/7, online all the time
6. Web site tools: Tools that make your website effective

Substance Factor

The list of experts featured on Miloblog is a who’s who of major players in the blogosphere

1. Joel Burslem of Future of Real Estate Marketing

2. Brad and Inman News

3. The Trulia Blog

4. The wizards at Mashable

5. Jim at The Real Estate Tomato

6. Mighty Zillow Blog

Two additional sites you should read to round out your education

1. Pat Kitano’s transparent real estate a veritable looking glass crystal ball into the future of real estate

2. Tommy’s the real estate bloggers a split second news magnet keeping you informed ahead of the crowd

Newsflash: Ed Okun’s Bond Hearing Postponed To May 9

This just in from the Department of Justice and one of our train wreck friends Elizabeth, Ed Okun’s bond hearing scheduled for today (April 29) was canceled. The new date for Okun’s bond hearing is Friday May 9 at 2pm. The reason for the postponement? Okun’s appointed public defender asked for the postponement so your guess is as good as mine: preparation issues?

How do you represent a criminal like Okun to a court of law in hopes of gaining his freedom-even if it is a short lived freedom?

Here are the challenges Okun’s attorney faces

1. Ed is reportedly flat broke
2. Ed may have hidden funds offshore
3. Ed is definitely a flight risk
4. Ed has embezzled, without recovery to victims, at least $132million
5. Ed’s credibility and word are worthless

Against All Odds: Cases That Attorneys Represented the “Unrepresentable”

1. The OJ Case–Simpson walked to the amazement of the world
2. The “Nightstalker”– Richard Ramirez sits on death row the best he could have ever gotten
3. Polly KlausRichard Allen Davis how could anyone represent this piece of _hit?
4. Scott Peterson–Did anyone and I mean anyone ever believe this punk?
5. Rodney King’s Cops–just change the venue and everything goes bye-bye

Realtor’s Marketing Strategy #4: Top 10 Reasons Why Consumers Should “Buy” You

FoxBusiness.com published this deansguide article on April 23, 2008

In deansguide’s series on strategies for Realtors we have utilized the marketing ideas of book publishing houses and best selling authors. Staying with this theme, strategy #4 utilizes Jon Kremer’s, author and best selling book marketing strategist, idea of identifying the “Why Someone Should Buy Your Book:Pros and Cons” as a platform for Realtors. We will apply author Susan Hanshaw’s “Inner Architect: How To Build The Life You Were Designed To Live” as an example you can follow with your own real estate practice.

Top 10 Reasons To Buy My Book or Services

1. You need to find courage to acknowledge your pain and dissatisfaction with your work-life
Realtor: I am an expert in the real estate niche___

2. You want to embrace awareness of your ability to change but you don’t know where to begin
Realtor: I can help identify your needs and we can create an action plan together

3. You need a method to identify what lies between you and change
Realtor: Let me show you new ways to make progress toward your real estate goals

4. You want a Step by Step guide to changing your career and life
Realtor: I can show you how I have helped families just like yours create their dreams

5. How to Discover your passions and purpose
Realtor: I can provide numerous choices that you may not even be aware exist in the market

6. Help in giving yourself permission to believe in you
Realtor: No market is without challenges; let me show you how we can navigate them together

7. How to Identify and break the Cycle of Fear
Realtor: We can review solutions to any problem and find the answers that best fit your needs

8. Learn how to create an Action plan of change from someone who has walked the path of change
Realtor: I have _ years of experience lets put a plan together that addresses the challenges we face

9. Understand the Power of your Words and Thoughts
Realtor: If we remain positive we together may find the solution that is available in this market

10. How to Mentally Claim your New Life
Realtor: Within every challenge is a key to opportunity–lets find our key together

Realtor’s Sales Dream #2: Top 10 Cities To Find A Job

Are you ready to prosper after a long preparation period called your “whole life”? Did college prepare you for our current economic situation? If you are a recent college graduate then you will benefit from a list of the best economic areas to get a job in the US. The following list was compiled from Hannah Clark’s beautiful article in Forbes.com “The Best Cities To Get A Job.”

The numbers represent a small part of why these cities are considered the top 10 cities for college graduates to find a job. Each city’s economy is outlined with new companies or industry highlights. In addition “affordability” ratings for housing (NAR calculator) and cost of goods (Cost of Living Index by infoplease.com) should be areas that students investigate on their own.

Top 10 Cities

1. Washington D.C.: Unemployment rank: 4 and Job growth rank: 12

2. Phoenix, Ariz: Unemployment rank: 17 and Job growth rank: 8

3. Las Vegas, Nev: Unemployment rank: 12 and Job growth rank: 1

4. Orlando, Fla: Unemployment rank: 5 and Job growth rank : 6

5. Bethesda, Md: Unemployment rank: 2 and Job growth rank : 32

6. Richmond, Va: Unemployment rank: 6 and Job growth rank : 28

7. Raleigh, NC: Unemployment rank: 18 and Job growth rank: 22

8. Jacksonville, Fla: Unemployment rank: 13 and Job growth rank: 20

9. Oklahoma City, Okla: Unemployment rank: 21 and Job growth rank: 44

10. Virginia Beach, Va: Unemployment rank: 16 and Job growth rank: 25