3 Tips To Launch Your Mobile Web Strategy Now

Part 2 in our series on mobile Web strategy

Jon Cooper of the Philadelphia Business Journal wrote a great article outlining five reasons companies must have a mobile strategy in their marketing plan. Cooper identifies “commonsense tactics” that need to be incorporated into your current marketing strategy in order to launch your moble Web strategy. The following are 3 tips to market your launch into the mobile world.

Launch Your Mobile Web Strategy: 3 Tips For Marketing

• Cell Phone Numbers: begin capturing cell phone numbers by asking for this information along with the “typical” consumer contact information in your opt-in customer relationship management efforts
• Web Pages: due to technology issues, your current website-blog can not be read by cell phone users. The answer is to establish your own mobile web page (website) that is cell phone “friendly” allowing mobile users to easily read your content
• Text Call To Action: “obtain text message response capability”-this allows you to add call to action text to your advertisement or marketing messages. Example: text ‘coupon’ to 77860 to opt-in for your complimentary sample

5 Reasons Companies Must Adopt A Mobile Web Strategy Now

If you are considering whether having a mobile web strategy is a necessary piece to your business plan, the following should help you understand–it’s not just necessary but a must. Jon Cooper of the Philadelphia Business Journal wrote a great article outlining facts and a beginning strategy. Let’s take a look at Jon’s suggestions.

5 Reasons Your Company Must Support a Mobile Strategy

1. Four (4x) or five (5x)  times as many people have cell phones as have PCs.

In our opinion, PCs will be going the way of the cord tethered land line phone–bye bye

2.Mobile digital content “hitches a ride in the consumer’s pocket and may literally guide him/her to your store or office.”

In our opinion mobile users who share content, in real time, can share positive and negative experiences about your business. If you are not there to answer them they will leave this information unchecked on one of the hundreds of review sites (Yelp) available to them

3. Text messages far outperform e-mails in key metrics such as open rate. Ninety-five (95%) percent of text messages are typically opened inside the first 15 minutes. Your e-mail outreach program is struggling to maintain double digit open rates inside of several days.

In our opinion, the open rate and time frame of open, 95%, far out performs the traditional open rates (15-25%) of e-newsletters or email marketing (spam) campaigns.

4. Text messaging is short but they have the ability to carry, deliver shortened urls to a strategically targeted audiences.

In our opinion, this is a huge advantage in delivering messages in real time that provide call to action lead generation for a business

5. The combination of text messaging and mobile Web pages are “a powerful means of communicating important information to your audience.”

In our opinion, this is the key to the next generation of online communication and a wave that should not be missed.