Are You Prospecting Your Business Community?

Fortune magazine’s “The World’s Most Admired Companies” article focuses on companies that are the most popular workplaces. Most of these employees are paid well. Many of these employees are on the move so relocation is a constant for these companies. With all of these positives, have you ever thought to target these companies in search of business? But how would you start?

Top 10 Most Admired Companies in the World

  1. Apple
  2. Google.com
  3. Berkshire Hathaway
  4. Southwest Airlines
  5. Proctor & Gamble
  6. Coca-Cola
  7. Amazon.com
  8. FedEx
  9. Microsoft
  10. McDonald’s

Human Resources & Your Connections

If you are willing to put the effort into wooing employees from top companies then you should consider two places to begin.

  • Connections: list all of your personal connections to employees, executives are a great source, and begin to make contact with them. Consider a phone call then follow up postal effort
  • Human Resources: if you don’t have any personal connections to employees or executives in your target firm then contact the HR department. Ask if you can provide a free lunch and learn session for employees, provide free estimates, or provide free one on one consultations

Transition and Revolution: Cloud Computing Ushering In Web 3.0?

Reuters.com published this deansguide article July 17, 2008

Christopher Barnatt is the author of explainingcomputers.com and Associate Professor of Computing and Organizations in Nottingham University Business School. His series explaining computers, Web 2.0, and Cloud Computing allow both novice learners and experts the opportunity to add information to their own knowledge base. Barnatt’s style of delivering his messages is unpretentious, completely thorough, and very approachable.

What Is Cloud Computing?

Cloud computing according to Christopher is where “data, software applications, or computer processing power are accessed from a “cloud” of online resources.”

1. Cloud Computing permits individual users to access their data and applications from any device.

2. Businesses can reduce their “capital” costs by purchasing software and hardware as a “utility” service rather than buying the technologies outright

SaaS aka Software As A Service

“Cloud computing is closely associated with Web 2.0 and a key element of both trends is the emergence of online applications aka SaaS.” SaaS allows small businesses to access the same computing power and applications as large corporations without having to spend giant sums of money to own these technologies

HaaS aka Hardware As A Service

Hardware as a service allows businesses to purchase “computer processing capacity” over the web.

Amazon’s Elastic Compute Cloud” service allows users to pick and choose from a ala carte menu the services and storage products necessary for them to perform their tasks online at the highest cost savings available

Google’sApp Engine” service allows developers to run web applications on Google’s infrastructure

HaaS Advantages Amazon EC2 aka Elastic Compute Cloud

1. Elastic: allows users to increase or decrease their hardware requirements within minutes

2. Flexible: because each user can choose the specification of each “individual instance” of computing power purchased

3. Inexpensive: no capital investment (purchasing outright technologies) is required

4. Reliable: EC2 uses Amazon’s “proven data centers” and “network infrastructure

Trend For Cloud Computing

The trend of Cloud Computing has been compared, according to Christopher, to the “development of the electricity network 100 years ago.” At that time companies stopped having to create their own electricity and were able to “plug into a national electricity grid.”

Cloud Computing represents the same model as individuals and business organizations can connect to a Cloud of computing resources.

Utility Computing aka Cloud Computing

No software installations are necessary. No hardware installations are necessary. No capital expenditures.

Cloud Computing Devices: What are they and what are the benefits?

1. Low Power, Low Cost

2. “Cloud Book” a device that has been dubbed a “computing appliance”

a.) Easy to use, easy to learn, ready to use

What Does This All Represent?

1. Return to Centralization: An age where “data, applications, and processing power are largely remote from the user interface device.”

Analysis: This levels the playing field between small and large business, creates less drain on user assets, and it signals a collaboration of assets and knowledge on a world wide scale

2. Centralized resources could spell “doom” for the Microsoft business model where licensing and software products are pushed out to individual boxes. The era of loading software to an individual machine, maintaining the most current software operating systems, purchasing upgrades, and being forced to make expenditures on new software when the old software was still highly serviceable are going to be over

Microsoft’s Subscription Model: Signal That Software License Gouging May Be Over Or Death Knell To A Business Model?

Ziff Davis Enterprise “Microsoft Watch” writer Joe Wilcox published this deansguide article July 4, 2008

Reuters.com published this deansguide article July 4, 2008

In the face of the free-ware generation, copyright infringing masses, Microsoft corporation, the monolith of the 1980′s, and leader of the software licensing business model announced today that they are launching a subscription based model. This news begs the question:

Has the software industry, primarily Microsoft, seen the last days of price gouging through software licensing? Is this the death of the Microsoft business model?

Analysis

As a former national account manager for a software reseller, I managed the software utilization for one of America’s largest banks-Wells Fargo. In my experience within this niche, two things came to my mind immediately in 2001:

1. Rip Off: Companies were buying licenses and being ripped off by licensing requirements, lack of understanding of the price matrix, and the forced obsolecence of perfectly fine operating systems.

Note: Microsoft’s cash cow was based on planned obsolecence and they milked that bad boy to the hilt–killing the golden goose in the process

2. Sharing: rogue companies were already burning software, hacking packages, and attempting to proliferate their resources without having to pay exorbenant fees for the licensing of what they felt was their own property

Final Final

It is a new age with the onset of Web 2.0 readying the approach of Web 3.0. Transparency in business practices, shared intellectual properties, value based giving, and citizen journalism through the phenomenon called blogging has changed our business world forever–and for the better.

“Search engines like Google get you lost in all the links, but not Yahoo search”: How Not To Take On Your Market’s ‘Goliath’

Yahoo’s new radio campaign is both ridiculous and an obvious attempt at propping up what can and is being perceived as a sinking ship takeover target. David beat Goliath because he had a slingshot and guts. But Yahoo’s attempt at disparaging Google’s search model, a far superior and accurate model, is like Charles Manson winning his parole–it just doesn’t make sense. . . unless

Yahoo’s tactic may be the time tested “this bad ad” where an advertisement is deliberately created to sound stupid, bad, or completely out of touch. This is done solely as a tactic to help consumers remember the ad so they virally (talk) spread the word.

The following is from seoroundtable.com’s solid article “Will Yahoo’s Radio Commercials Help Take Market Share From Google?”

Yahoo’s radio campaign tagline:

“Search engines like Google get you lost in all the links, but not Yahoo search. . . You won’t find that on your Google page!”

Reactions about Yahoo from the Blogosphere via Webmasterworld.com’s forum:

“Dead medium for a dead search engine. Pretty appropriate.”

“I’ve seen Google Adsense ads for Yahoo on my website. Sad. . . they must be really desperate for traffic.”

“Oh dear. . . looks like their marketing department or (ad) agency has gone a bit crazy.

“If Yahoo concentrated on their search engine a bit more, they might have something to shout about.”

Why Google is Superior and Yahoo Does Not Get It

1. Consumer Choices: Google’s vast listing of links provides answers for consumers whether the answers come from a blog, website, or paid advertisement does not matter. We have the choice to click or to not click

2. Blogger Links: We bloggers are looking for links, authority which bolsters our Google “juice” moving us up the rankings on each page. Exposure leads to readership and readership leads to business, monetary gain, and recognition

3. Business Listings: Google is simply the future’s answer to the Yellow Pages. Businesses that do not have Google placement and search-ability are destined to remain hard to find, lose credibility with consumers, and lose revenue

The old trick of naming your business AAA or beginning your listing with the letter A so as to place at the top of the Yellow Pages listings is being played out everyday on Google. In today’s version of that tactic, businesses that blog have the ability to move up the rankings, lockout their competitors, answer their critics, defend their reputation, and further their company message.

As one blogger proclaimed “Yahoo should have waited until the Microsoft takeover and  new search capabilities were ready for market. . . why trumpet an old second place model?”