Realtor’s Hyperlocal Sales Tool #1: Unigo.com Highlights Universities In Your Area

Location, location, location is the old adage. In today’s Web 2.0 world a Realtor’s marketing campaign should be hyperlocal, hyperlocal, hyperlocal content. One of the hot buttons for parents when purchasing a home is the educational opportunities in the city, county, and region you represent.

Long Ignored

Most Realtors cover all of the bases when understanding an elementary school district, middle schools, and high schools in their area. The next step is to cover and highlight the junior colleges, colleges, and universities in your region. Unigo.com is a great tool that you can suggest to potential buyers as a form of research. It is also a great source for the Realtor to stay current on the schools in their area.

Unigo.com is a brilliant yet simple concept: poll thousands of college students on their universities. Have these students provide reviews and reports about everything the University has to offer. Describe academic and living conditions. Create audio and video resources; and package it all together so parents, students, and entrepreneurs can learn more about the institutions

Realtor’s Tool

If you have a great University or a concentration of great Universities within the region you sell, San Francisco Bay Area is a prime example with Stanford, Cal, Santa Clara, and the California State University system as well as a huge Junior College system,  you must consider this a strong selling point in real estate.

Unigo.com: Find, Review, Explore

Find: this is a rich search system that can pinpoint nearly every major university in the land

Review: this allows you to rate your university adding information for others to consider

Explore: this section aggregates all the information for your investigation. Sections include College Reviews; Video; Photos; Documents; and student Profiles

Unconvinced? About Us Document:

“Unigo is the world’s largest platform for college students to share reviews, photos, videos, documents, and more with students on their campus and across the country.

It’s also the best place for high school students to find out what life is really like at America’s colleges, and to make friends to help them find the school that’s right for them.

Unigo is the result of a nationwide grassroots movement to get the truth out about college life, and it’s growing bigger every day. Want to join?”

Ed Okun or Michael Okun: What’s With The Okun Name And Scandal?

Chicago Sun-Times published this deansguide article September 11, 2008

A New York man, Michael Okun, was recently arrested for bilking a Hillsborough, California woman of $510,000 in a ponzi scheme disguised as an investment vehicle. Okun contacted the victim in 2001 and brought the scheme into full swing according to a San Francisco Chronicle story. Does Ed Okun have a evil twin, lost son, or family member here? Here is why I keep writing about rip offs

What Happened?

1. According to a San Francisco jury indictment, Okun wrote a letter to the victim claiming to have a patent for a search engine and was working on a deal with Microsoft related to developing the technology

2. Okun claimed he was amongst a group of investors “ trying to raise $25 million to secure Microsoft’s participation and persuaded her to wire $260,000 to a New York bank account in the name of Media World Communications,” the indictment said

3. Over the course of the next 2 years Okun recruited a second investor with the idea of paying off the original investor with the new investors initial cash investment: a typical ponzi scheme

Analysis

Although the amounts of money are far below the levels of Ed Okun, is it just coincidence that two men with the same name ran ponzi schemes on investors? The name Okun is not Smith. Is there a connection between the two men? Three things are clear in this case different and similar from the Ed Okun case:

1. Due Diligence: the Hillsborough victim: never performed any due diligence on Michael Okun, search engine technology, or where her money was being sent. The cash was going directly into Okun’s personal bank account just like the money that Ed Okun was stealing went into his personal accounts onshore and maybe offshore

2. “Player”: Google search of the name Michael Okun and nothing comes up on page one today about this con artist. Imagine if the Hillsborough investor had performed a Google search in 2001 and nothing showed up on a search query. That would not be out of the norm for that time period, except for the fact that Michael Okun claimed to be a player. He should have showed up somewhere with a trail of former clients, investment firms, employment history, or something to investigate

3. Denial: everyone wants to believe they are not being ripped off. It is this embarrassment factor, that allows the Michael Okun’s and Ed Okuns of the world to continue their schemes. It is also the reason a person loses more than the initial investment

Realtors Choose Your Blogging Platform By Performing Due Diligence: TopTenReviews.com

Reuters.com published this deansguide article August 3, 2008

Who is this man and how will he change your life? For the answer go to the bottom under “Recommendation”

The following is a blog services review with a rich variety of information reviewed so that you can evaluate which blogging platform is best for your blog. The review is done by TopTenreviews.com a site with massive traffic and the page views to it back up. I provide a quick Analysis and My Recommendation at the end of the article.

Top Ten Review’s Categories

1. Software

2. Electronics

3. Web Services

4. Movies

5. Music

6. Video Games

Top Ten Review’s Blogging Platform Review

Platforms: WordPress; Type Pad-Blogger; Yahoo 360; AOL Journals; Windows Live Spaces; Xanga; Live Journal; Vax; and Myspace

Reviewer Comments: In this section you can read user reviews good and bad

Rank: Gold, Silver, Bronze are awarded the top 3 Services

Block Rating System: Excellent = 4 blks; Very Good = 3 blks; Good = 2 blks; Fair = 1 blk; and Poor gets a 0

Note: The systems is similar to Consumer Reports with a matrix of features rated and benefits provided. It is very through and complete

Additional Information

As if this was not enough, Top Ten provides you with two sections to consider:

1. Why Blog?: A featured section on the benefits of blogging and why you should be doing it

2. What to Look for in a Blog Service: This is a great place to begin and is located at the bottom of the review page here

Analysis

This is one of the best formatted reviews I have seen of Blog Services aka Platforms. It addresses most everything you need to consider before establishing your blog.

Recommendation

I like WordPress and I would not use any other blog platform. I am also biased because I have utilized WordPress for nearly a year and a half. It is the simplest services to utilize in regards to the technology learning curve and it also supports rich back end traffic analytics for your blog

Question under the picture at the beginning of this article: Who is this man and how will he change your life?

Answer: WordPress creator Matt Mullenweg