When you are out at a networking event or meeting new people how do you answer the question: “What do you do?” If you are like most people you begin to dust off your elevator pitch in an attempt to dazzle and wow the questioner. Unfortunately your efforts to impress people with your “standard” elevator pitch is often the very reason why you do not connect. Eric Tsai’s “Creating the unforgettable elevator pitch” is a fantastic strategy that will improve your ability to connect and create business relationships.
Are you a Macro or Micro?
Most people when presenting their case for others to connect with them regurgitate two types of answers to the question: “What do you do?”
Micro: a micro pitch describes a person’s daily tasks, the mechanics of their job or business
Macro: a macro pitch describes the industry a person works within
Using either the Micro or Macro pitch is a mistake because, in most cases, neither pitch provides solutions to the problem(s) the person asking you what you do really wants to hear.
How can you help people?
The way to connect with people when they ask the question “What do you do?” is to “focus in on how you help people- specifically, the problem(s) that you solve.” As Tasai states “The ugly truth is nobody really cares about what you do; it’s about how you do it.”
If you and your business provide solutions to the problems your targeted prospect is experiencing in their business, you should use your pitch to describe those solution(s). By being succinct and direct with your answer, you will begin to connect and create a curiosity in your prospective networking partner.
In what is an eye opening compilation of statistics, leading to some interesting questions, Royal Pingdom’s “Internet 2010 in Numbers” provides a look at the growth in:
- Web servers
- Domain names
- Internet users
- Social Media
- Web browsers
The most interesting insights involve email, internet users, and social media.
Email Growth 2010
- 107 trillion – The number of emails sent on the Internet in 2010.
- 294 billion – Average number of email messages per day.
- 1.88 billion – The number of email users worldwide.
- 480 million – New email users since the year before.
- 89.1% – The share of emails that were spam.
- 262 billion – The number of spam emails per day (assuming 89% are spam).
- 2.9 billion – The number of email accounts worldwide.
- 25% – Share of email accounts that are corporate.
Internet Users Growth 2010
- 1.97 billion – Internet users worldwide (June 2010).
- 14% – Increase in Internet users since the previous year.
- 825.1 million – Internet users in Asia.
- 475.1 million – Internet users in Europe.
- 266.2 million – Internet users in North America.
- 204.7 million – Internet users in Latin America / Caribbean.
- 110.9 million – Internet users in Africa.
- 63.2 million – Internet users in the Middle East.
- 21.3 million – Internet users in Oceania / Australia.
Social Media Growth 2010
- 152 million – The number of blogs on the Internet (as tracked by BlogPulse).
- 25 billion – Number of sent tweets on Twitter in 2010
- 100 million – New accounts added on Twitter in 2010
- 175 million – People on Twitter as of September 2010
- 7.7 million – People following @ladygaga (Lady Gaga, Twitter’s most followed user).
- 600 million – People on Facebook at the end of 2010.
- 250 million – New people on Facebook in 2010.
- 30 billion – Pieces of content (links, notes, photos, etc.) shared on Facebook per month.
- 70% – Share of Facebook’s user base located outside the United States.
- 20 million – The number of Facebook apps installed each day.
Although most of these statistics point to the growing use of technology in today’s world, some of the numbers just stood out for their uniqueness or surprising quality. For us the following were intriquing:
- 294 Billion email message, on average, sent every day: unfathomable!
- 89.1% of emails are spam: it feel like more than 90%.
- 266.2 million internet users in North America: North America ranks third behind Asia and Europe.
- 152 million blogs: when I began blogging in 2007 WordPress used to show the number of blogs on the site. There were fewer than 100,000 at that time.
- 70% equals the share of Facebook’s user base located outside the United States: how viable is Facebook for American businesses targeting American consumers when considering this number and the number of abandoned accounts and duplicate accounts?
When is the last time your company decided to thank customers? Normally this occurs after a sale, holiday, or conference you both attended. Do you make a practice of planning your outreach “thank you” efforts? If you do plan this type of campaign throughout the year, do you measure the results of your efforts? Do you know if your customers were “wowed” by your thank you? Without a plan or a method to measure your strategy, how can you move your business forward?
How do you thank your customers, affiliates, and peers for their support in the age of social media? If you are like me you tweet your gratitude, post thanks via a wall post or message on Facebook, or contact them on their favorite social network. The result is a nice response in return. But how memorable are these outreaches when they are so common?
Go Postal: How Do You Do That?
Do you want to make a memorable impression on your customers? One that creates the “wow” factor? Sit down and write a thank you note and send it via old fashion “snail mail” Here are a few tips to remember:
- Card Stock: buy simple, clean notes made of quality (heavy) card stock
- Content: include a story or shared experience in your thank you note
- Handwriting: write legibly
- Business Card: place your business card inside the envelope
Social Can Be Offline
We mailed 40 Thank You cards to customers, affiliates, and industry peers in December. The response has been overwhelmingly positive and warm. We have received phone calls expressing gratitude and surprise, Twitter messages with pictures of our card, and face to face handshakes and hugs. Without a doubt going “old school” is, in today’s world, considered going the extra mile.
Twitter hashtag events, #Winewednesday and #Followfriday, have been a mainstay in helping wineries network with their consumers and affiliates, raise awareness for their brands, and open lines of communication. The most important strategy to ensure success during these events is to understand how to write creative tweets that illustrate why you are recommending a person or brand. One such strategy is what we call a “tweet tale.”
Tweet Tale: A Short Story
What is a Tweet Tale? The object is to create a micro-story that showcases the people or brands you wish to recommend to your followers. The following example of a Tweet Tale:
This Tweet Tale is based on a question asking readers if they have visited the Bardessono Hotel a fantastic Napa Valley resort, dined at Thomas Keller’s French Laundry, enjoyed St.Supery wines, danced at Napa’s newest event facility Uptown Theater, and visited vaunted Napa art gallery Cordair Gallery.
Tell a Tale:
If you get creative your tale will take the reader through a wonderful micro story, recommend your favorites, and create goodwill for your brand.
Do you understand how important Facebook is to your business? Do you understand that content is the key determining factor in whether your feed is placed in the most important “Top News” feed? Do you realize that the time and day that you place your content can be the determining factor in placement in the “Top News” feed? Are you spending money on customized Facebook pages without understanding that your customized page will not positively effect how many people see your page? If you don’t understand what drives traffic to your Facebook page then the following statistics could be a basis for changing your current Facebook marketing strategy.
Vitrue: Days and Times Facebook Users Are Most Active
According to a fantastic article in SocialMediaToday.com the following findings describe Facebook user’s content consumption habits:
Mashable yesterday featured research conducted by Vitrue into the days and times that Facebook users are most active. As they summarize:
- The three biggest usage spikes tend to occur on weekdays at 11:00 a.m., 3:00 p.m. and 8:00 p.m. ET.
- The biggest spike occurs at 3:00 p.m. ET on weekdays.
- Weekday usage is pretty steady, however Wednesday at 3:00 pm ET is consistently the busiest period.
- Fans are less active on Sunday compared to all other days of the week.
Google’s new “toy” is a creation from the heart of their expertise and not another attempt at building a social network from scratch. Mashable’s iconic founder Pete Cashmore reports that ” Google Instant Search, which displays live search results as soon as you begin typing, provides results before a query is complete. By removing the need to hit the “enter” key, Google claims users will save two to five seconds per search. Two (2) to five (5) seconds does not sound like a lot until you extrapolate that time loss over the course of a work day of online searches.
Cashmore on CNN
“Are we too impatient to wait a matter of seconds for our search results? What’s feeding our new-found need for speed? And why does Google feel the need to answer our questions before we’ve even asked them?”
Pete Cashmore’s latest CNN column this week.
This is our revisit to one of the simplest explanations of Twitter.com on the internet. It was done by CommonCraft.com a truly brilliant training video company. CommonCraft’s tag line: “our product is explanation” is one of the greatest tag lines today. Enjoy and pass this along to anyone who asks: What is Twitter?