2 Jeffrey Gitomer Resources for Jobs Seekers & Entrepreneurs

Jeffrey Gitomer is a best selling author, world class keynote speaker, and one of the most important resources available for job seekers and entrepreneurs today. Gitomer specializes in many important facets of business including business development, sales strategies, and networking. Yet it is one very simple concept, that remains one of the greatest takeaways I have learned in my business career. Jeffrey’s mantra “Give value before you receive value.” When you network with people he instructs people to give value, give it continously, and give value without asking for anything in return. Here are too very valuable resources that help people understand networking and the sales process:

1. Newsletter: Sales Caffeine

This is a fantastic resource. Jeffrey asks a weekly question that is both thought provoking and instructive.

Q: What is the most significant long-term benefit of successful networking?

A. You will not have to cold call to get new business

B. You will build business friendships and relationships

C. You will be able to use your contacts for sales and referrals

D. You can call people later and they will already know you

Answer is here

2. Books: “The Little Black Book of Connections: 6.5 Assets to Network Your Way to Rich Relationships

Gitomer has authored 12 books from customer loyatly and sales principles to persuasion and success. The most influential book I have ever read that changed my mind set and results is Jeffrey’s “The Little Black Book of Connections: 6.5 Assets to Network Your Way to Rich Relationships.” Here are some of the concepts that changed my business life:

  • How to give value constantly without asking for anything in return
  • How to become a go-to resource of value
  • How to research before networking
  • What to give first in order to create value for my networking partners
  • Why your network building is the most important concept that must be a continuous process throughout your business career
  • Understanding networking etiquette for different networking groups
  • What networking is NOT
  • Where to find the best resources to network
  • How to assess your networking efforts
  • How to stay connected and relevant in today’s networking environment

Realtor’s Video Tool: Monkeysee.com How To Library For Exposure

Chicago Sun-Times paper the Post-Tribune published this deansguide article 10-31-08

FoxBusiness.com published this deansguide article 10-31-08

How many times have we said: “If I could only watch someone do it first, I could really get the hang of it much faster”? And when we think of the concept of learning through video tutorials we are usually looking through youtube, or another video site. We often find amateur video with a wide variety of opinions on how something should be done. Not with Monkeysee.com. Monkeysee bills itself as providing “The highest quality, most credible how-to videos on the web.”

Monkeysee.com Features

1. 17 Categories: Everything from Auto & Mechanical to Business to Sports & Leisure

2. Upload: Upload your own videos for possible inclusion, save your favorites for future use

3. Become an Expert: Submit your video to be considered for inclusion on Monkeysee.

Monkeysee.com Benefits

1. Huge Library: Great informational videos for your education

2. Opportunity: Featured Videos are on the home page for each category and become a huge opportunity for exposure: Newest, Most Viewed, Recommended, and Highest Rated

3. Expert Spotlight: Expert page is a fantastic spot to land if you can get accepted

4. Traffic: Monkeysee.com has huge traffic numbers and would provide you with networking and exposure opportunities

Realtors Branding Guide

1. Public Speaking: If you create a video that showcases your expertise, and it is chosen for inclusion, you will have the beginnings of your public speaking platform

2. Exposure: If your video is chosen you will have the opportunity to gain wide spread exposure to your message and your business. Monkeysee.com’s Alexa ranking is 24,545 worldwide and 6,736 U.S. which translates to huge traffic numbers

3. Content-Research: The site library has how to videos with rich content and resource potential for ideas and projects

Realtor’s Demographics Tool: iCityData.com US City Statistic Machine

iCityData

The following tool was featured on emily chang’s excellent site eHub. eHub is a fantastic tool for bloggers in search of content, Web 2.0 entrepreneurs looking to stay up on the latest business models, and for anyone interested in new tools that make our lives easier. Thanks go to you Emily!

Rapid access to accurate information that comes from valid sources is the key to Realtor’s staying in tuned with their market, concerns facing buyers and sellers, and proving themselves valuable resources of information. One very simple, speedy tool that delivers instant city statistical information is the site icitydata.com.

What is icitydata’s value

According to icitydata: “Overall, iCityData strives to give the common person a simple yet effective database of accurate city information.”

How Does it Work?

You can search for city information categories:

1. Demographics

2. Social

3. Economic

4. housing

5. Zip codes

6. Area Codes

7. City Maps

Realtor Tip: City Comparisons

Visitors can also compare two cities based on the city name, zip code, or area code – a feature that proves useful for real estate agents, families looking to move, anyone planning a vacation, and more.

Emily Chang’s eHub: Tool For Bloggers, Web 2.0 News

Emily Chang, MIT graduate, award-winning web and interaction designer, technology strategist and co-founder of Ideacodes, a design and web consultancy in San Francisco has a very cool tool for you to keep up with new applications at her blog: emilychang.com. This tool announces new Web 2.0 applications and provides a short description as well as reviews.

eHub

eHub is a listing within EmilyChang.com that is a stream of fresh news about the latest and greatest applications to come out of the minds of entrepreneurs. Why is this so important to bloggers?

1. Great content ideas provide constant information valuable to your readers

2. Great tools to help you in your business

3. Features and Reviews

4. Cutting edge and timely information on Web 2.0

5. Interviews with entrepreneurs and industry superstars

6. Submit a Site allows you to send your site or your favorite new tool for exposure

7. Tech Events and News

Example of Great Content

Project 10 to the 100th: According to the latest post on eHub this project is a very important event that anyone can become involved in:

“A call for ideas to change the world by helping as many people as possible. “Here’s how to join in. 1. Send us your idea by October 20th. 2. Voting on ideas begins on January 27th. We’ll post a selection of one hundred ideas and ask you, the public, to choose twenty semi-finalists. Then an advisory board will select up to five final ideas. 3. We’ll help bring these ideas to life. We’re committing $10 million to implement these projects, and our goal is to help as many people as possible. So remember, money may provide a jumpstart, but the idea is the thing.”

Follow Emily on twitter

profile image twittering: finishing up a style guide. it’s cool to be working with someone again that i worked with ten years ago.

Unigo.com: Student Content Driven Review Site Best Tool For Realtors and College Applicants

Students and parents looking for information on colleges, campus life, pictures of University grounds, reviews from unbiased sources, and everything wrapped up in one site search no more. Unigo.com is the answer to the propaganda machine that many Universities call blogs.

The majority of schools in America are clueless to the advantages of a blog for their school, Web 2.0 tools for their students and teachers, Web 2.0 as a business major or at least focus within a business major, or the value of student powered content for marketing purpose.

Filling a Need: Business Model Success

Unigo.com is a brilliant yet simple concept: poll thousands of college students on their universities. Have these students provide reviews and reports about everything the University has to offer. Describe academic and living conditions. Create audio and video resources; and package it all together so parents, students, and entrepreneurs can learn more about the institutions

Realtor’s Tool

If you have a great University or a concentration of great Universities within the region you sell you must consider this a strong selling point in real estate.

Unigo.com: Find, Review, Explore

Find: this is a rich search system that can pinpoint nearly every major university in the land

Review: this allows you to rate your university adding information for others to consider

Explore: this section aggregates all the information for your investigation. Sections include College Reviews; Video; Photos; Documents; and student Profiles

Unconvinced? About Us Document:

“Unigo is the world’s largest platform for college students to share reviews, photos, videos, documents, and more with students on their campus and across the country.

It’s also the best place for high school students to find out what life is really like at America’s colleges, and to make friends to help them find the school that’s right for them.

Unigo is the result of a nationwide grassroots movement to get the truth out about college life, and it’s growing bigger every day. Want to join?”

Realtors “Measure” Your Success For An “Unfair Advantage”

FoxBusiness.com published this deansguide article on August 5, 2008

Guy Kawasaki talks about the differentiating factor in a business being that businesses “unfair advantage.” The one person, product, or service that nobody else in the niche or industry can duplicate or “touch.” This must be quantifiable and measurable in order to illustrate the true value to the market.

Lawyers measure their success, in many cases, through their percentage of wins in the courtroom. Professional baseball players measure their success through their batting average or wins. Chefs measure their success through restaurant reviews and Michelin stars.

Here Is The “Salesperson’s Problem

Unfortunately sales people often measure their success by pointing to their sales volume, innocuously siting vague buzzwords like “value add” and attempting to push the idea they are experts without providing any objective outside source for validation

Examples of “Old School Hard Sell” Measurement

When Realtors utilized their promo, marketing, or ad materials they often site the following “reasons” for consumers to blast down their doorway:

1. Sales Volume: Sales volume does not equate to salesmanship, customer service, or expert knowledge. Selling big volume can be, and has been in many cases, the product of nepotism, favoritism, smoking white hot markets, and the always present hard work

2. Top Producer: Brokerage top producer logo’s and marketing materials are an attempt to impress consumers by showing experience and effectiveness WITHOUT really showing anything of detailed substance

Top Producer “tags” are only relevant to a consumer if you can negotiate a great price to sell their home or help them buy a home. It is more relevant if you can show properties before they hit the market or warn the consumer about a problematic area

Differentiate Through Measurement?

1. Find Measurement: Find a stat that consumers can understand and appreciate. One that they find value in and believe is helpful to their needs

Differentiating Measurements

1. Sales Dollars Below Asking: Why not keep a running spreadsheet on sales dollars below asking? Or find a measurement that will describe your ability to negotiate and save your clients money

2. Go-To Source Before Market: Can you find great properties and offer a full list of properties no other agent can offer to consumers? Can you do this prior to the property coming on the MLS? Can you be perceived as a go-to source of information? How about a stat you keep of the number of properties you sold that were not on market as a method of showing your ability to bring more to the table?

3. Transaction Savings: Is their an affiliate relationship that you can leverage that brings dollar savings to your clients? If so can you total the dollar amount into an impressive measurement tool that shows how consumers benefit by doing business with you?

“Hyper Local” Blog Strategy Is Realtor’s #1 Weapon Of Mass Introduction

The following is a brief description and outline for Realtors to consider when formulating strategies for their blogging efforts, considering SEO tactics, and preparing an action plan for their next generation online marketing campaign.

What Is Hyper Local Content?

Hyper local content is content that describes a community’s characteristics, assets, and overall climate. It is a method of blogging that produces a wide variety of information about a community not restricted to real estate subjects.

Hyper Local Content Topic Examples

Schools; Political scene; Dining; Parks; Festivals; New businesses; Local businesses; Concerts; weather; community services; non profits, charities; local heros; historical buildings; WiFi access; coffee houses; public transportation; city planning; sports teams; where are they now segments; and the list goes on and on

How about this for hyper local content: Realtor John Harper’s brother Craig and friends jam for fun and profit

Why Is It Important?

1. Become an expert on your area

2. Perception as community go-to source of information

3. Search Engine Optimization on multiple topics provides exposure during multiple topic searches

What Does It Mean To Your Blog?

1. Never ending source of content

2. Well rounded content

3. Internal linking strategy

4. Multiple subjects provides multiple “Guest Contributors” possibilities

5. Opportunities to provide exposure to community businesses, citizens, and policies

Hyper Local Blogging “Superstars”

1. Teresa Boardman St.PaulRealestateblog.com

2. Kevin Boer 3oceansrealestate.com

3. John Harper theharperteam.com