Realtor’s Hyper Local Investigation Tool: Local Perspective Through Experience

Placeblogger.com is a fantastic local and hyper local site that lists local blogs for the express purpose of creating news and information about places that may be ignored by the local media due to their tiny size or stature. To further understand the site, you must consider their definition of a placeblog:

Placeblogs: are sometimes called “hyperlocal sites” because some of them focus on news events and items that cover a particular neighborhood in great detail — and in particular, places that might be too physically small or sparsely populated to attract much traditional media coverage. Because of this, many people have associated them with the term “citizen journalism,” or journalism done by non-journalists.”

Placeblogger’s Differentiating Factor

Without a doubt this site takes on a hyper hyper local flavor and one that is built on the experiences of people who have lived in the places they write posts for and about:

According to placeblogger: “They’re about the lived experience of a place. That experience may be news, or it may simply be about that part of our lives that isn’t news but creates the texture of our daily lives. . . “

Find a Location: This is a search engine for placeblogs

Add Places: This is a method to add your blog to the directory and gain more exposure

Founder-Editor and Advisors: A solid list of bright people in which to entrust your research with confidence

Placeblogger’s Value

This site is supported and produced by the Center for Citizen Media a grassroots organization that promotes and sustains citizen journalism at every level possible. This is the type of organization that provides the help and guidance for bloggers to continue to propagate hyper local messages, prosper as self contained journalistic entities, and create community amongst the masses.

Principles of Citizen Journalists

1. Principles of Citizen Journalism

2. Accuracy

3. Throughness

4. Fairness

5. Transparency

6. Independence

7. Resources

Test Marketing Your Real Estate Marketing: 15 Methods Publishers Test Market Books

Take the guesswork out of your marketing plan, your image as it is perceived by consumers, and your branding by utilizing Michael Larsen-Elizabeth Pomada’s “Taking the Guesswork Out of Publishing: 15 Ways to Test-Market Your Books to Guarantee Their Success.”

1. Network Feedback: Ask your networking partners and organizations for feedback

2. Speak In Public: Create a free keynote series designed after your business focus and provide free speeches to consumers

3. Test Your Identity: ensure you are perceived as authentic, original, flexible, salable, and relevant

4. Goals: establish business and financial goals that motivate you to promote your work and follow your business plan

5. Promote by Sharing: share your promotional campaigns with like minded professionals and networking partners

6. Involve Consumers: send your promotional tools to consumers and ask for their opinions on your campaign

7. Associations: associate with successful people in your niche and ask for their opinions

8. Mini Business Plan: produce a mini business plan and offer it to your network for inspection

9. Affiliates: provide your affiliates with your mini business plan and promotional materials

10. Media: Ask for media feedback from industry print, electronic, and online sources

11. Independence: consider becoming an independent broker

12. Timeline of Action: create a timeline schedule for contacts and feedback on your plans

13. Small Scale: pick a neighborhood as a test market “hyper-local” study to test the waters

14. Big Picture: integrate your findings from the small scale into your promotion plans

15. Commitment: If you want your business to grow, you must remain committed to making your business successful through tireless work and constant measurement of your efforts