Find New Business Within Your Local Business Community

If you are a Realtor, consultant, or service provider, targeting your local business community for leads is a huge opportunity if you understand how to begin the process. There are many different ways to begin prospecting your business community. Here is what I would do if I were in your shoes.

Steps to Prospecting Your Business Community

  • List: all contacts who are friends or acquintences working in your local business community. Prioritize the list by importance or level of executive.
  • Lunch & Learn: create a free lunch and learn curriculum based on your real estate knowledge and what you believe would attract a audience. Partner with an equally valuable affiate for a team lunch & learn.
  • HR: approach HR depts with your offer to perform free lunch (you buy) and learn workshop for their company at their facility. Offer sandwiches remember your food at Open Houses?
  • Media: contact your hyper local newspaper offer same thing for their staff. Contact real estate writers offering interview or blog content they can convert into a news piece.
  • Affiliates: contact your trusted inspector, title insurer, landscaper, stager anyone who works within the real estate industry who you have a relationship with currently. Look for ways to trade referrals.
  • Affiliate program: offer a commission (if legal in your state) to referring affiliates.

Conclusion

It’s all about offering free value to your target prospects. It’s also very important to be liked. Do NOT underestimate the “likeability” factor.

Job Seeker’s Guide to Making the Hiring Manager Happy

Careerbuilder.com ran a survey of 31,000 employers about their use of social media in screening and finding job applicants. The results include:

  • More than 1 in 5 employers use social media sites to screen job applicants
  • 22% of the 31,000 employers said they use social media to find human capital
  • 9% more said they would begin utilizing social media sites in 2009
  • 31% or nearly 10,000 employers will focus on social media as a recruiting and screening tool in 2009

The writing, pardon the pun, is on the wall. If you want to make a hiring manager happy, and help yourself, you will adopt all of the steps outlined below to help you–stand apart from the competition.

Silicon Valley star Guy Kawasaki did not intend for his chapter “The Art of Driving Your Competition Crazy” in Reality Check to be job seeker’s advice; yet the main theme is vital for any job seeker’s success. The chapter outlines 8 steps to drive your competition crazy aimed at helping entrepreneurs and corporations understand how to win at the art of business.The most valuable theme and step is “Focus on the customer.” Guy outlines the irony that entrepreneurs and businesses should not take action against the competition–don’t do anything to them but everything for the customer.

Theme: Make the Hiring Manager Happy

The idea and theme here is to ignore your competition and focus completely on a hiring manager’s happiness. Ignore the millions who are out of work and competing for the same jobs, ignore the pundits who continue to fuel the panic, ignore the negative naysayers who continue to bring your spirit down.

Instead think about what makes hiring managers happy? How about taking the task of reading resumes off their plate. What about saving them time, energy, and focus by removing the screening process that entails resumes and cover letters. Why not remove the gray areas and guess work for a hiring manager by delivering a better more revealing resource than a resume which is simply a job seeker’s listing of their value? How about removing the issue of back checking aka background checks to validate claims on a resume? Why not attempt to reduce their time wasted recruiting and looking for the right candidate for the job when you are available?

Most Hiring Managers Dislike:

  • Deluge of resumes create huge time crunch
  • Lost productivity in their own jobs due to resume review process
  • Tasking other people from their jobs to help in the review of resumes
  • Guess work involved in hoping they choose the right candidate
  • Decisions about new hires ultimately reflect upon the hiring manager’s own judgment
  • Lack of information or verifiable proof that job seeker can deliver their listed values in their resume

Make a Hiring Manager Happy:

  • Craft your value message of expertise, accomplishments, and experience
  • Establish your “employment campaign” blog that delivers your value message
  • Research how you can provide value to targeted hiring managers then deliver your value message
  • Write a keyword rich, descriptive, and opportunity message Linkedin profile
  • Utilize Twitter to broadcast and deliver your value message
  • Research your target companies for their participation in Web 2.0 blogging, social media networking, and engage them through these channel

Blog Your Way to Employment, Branding, and Your Differentiating Factor With Inner Architect

Susan Dean

I am very happy to announce the first of two Inner Architect workshops titled “Blogging to Employment” November 18 and 19. The workshop is a detailed basic course on how to create an employment campaign utilizing your blog as the delivery system for your message. The goal is to provide people a plan on how to create their differentiating factor in order to stand apart from the estimated 1.1 million Americans who will lose their job in 2008.

Call to Action: If you know anyone who is unemployed, and I know I do at this time, please consider informing them of this valuable workshop.

Benefits for Attendees

1. Your own Blog: We will help you register and set up your first blog

2. Employment Campaign: Learn how to action plan an employment campaign so that you can answer the age old hiring manager’s question “So Bob what have you been doing the past 6 months to find a job?”

3. New Skill Sets: You will add to your skill sets-blogging, navigating blog software, Web 2.0 tools, and networking

Workshop 1:

Date: Tuesday November 18, 2008

Place: Silicon Valley Holiday Inn Express San Jose Airport

Time: 6:30-9:00pm

Workshop Fee: $75

Workshop 2:

Date: November 19, 2008

Place: San Rafael, CA Ace Conference Room

Time: 6:30-9:00pm

Workshop Fee: $75

Value Comparison: Blog Set-Up fees, as advertised on the internet, run from $200-$300 which only covers the registration and setup without any coaching. Blog Coaching and Training fees run from $70 to as much as $500 per hour

Class Size: We will limit classes to 20 so that each student is provided hands on personalized instruction.

Come find out why you need to establish your brand, discover your differentiating factor, and add to your skill sets the latest Web 2.0 information.

6 Key Transition Questions To Ask Yourself In Between Jobs

Reuters.com published this deansguide article August 9, 2008

The following is content from author Susan Hanshaw and her new book “Inner Architect: How To Build The Life You Were Designed To Live” a self help book that enables “you to become your own life coach.” Debra Costner’s Bay Area Business Woman newspaper, Backdoorjobs.com, and the Modernwomansdivorceguide.com have all contributed excellent reviews for Susan Hanshaw’s work:

Being in between jobs doesn’t have to be experienced like the kiss of death. I know that it is natural to feel very vulnerable, yet that is what being in transition is all about. It’s the very point that you are temporarily unattached to a job that provides you with a rare freedom to ask yourself what you really want from your next adventure.

Key Questions to Ask Yourself In Between Jobs

1. How Soon Do I Really Have to Land a Job?

2. Can I afford some time to step back and evaluate what I really want from my career?

Now is the time I may have the freedom and time to prepare for it

Note: Sure, it’s no fun watching your life savings take a downward climb, but is your time here really about the money?

3. Am I at a point in my life where I can afford to spend some time being selective about my next step or preparing for a new path?

Think of your career choices now as investments in your quality of life.

4. Would the jobs I am now searching for be my top choices if I were just starting out?

You spend a majority of your waking hours at your job. Consider it like you would a romantic relationship. Are you willing to settle for second best just to be committed?

5. Is it possible to support myself financially doing what I love?

Make a list of all the different ways you can generate income by doing what you love. Your financial support does not have to come from one income stream. Maybe one single role can’t generate enough money, but adding other roles that express your passions might make the necessary difference.

6. Are credentials getting in my way of going for jobs I really want?

Ask yourself if you are truly lacking what is necessary, or if credentials are a convenient excuse to protect you from risk or rejection. Research the kinds of credentials that others doing similar work have. If you don’t have what it takes, identify sources that can provide the appropriate credentials. Don’t make assumptions without checking the facts about the true requirements to do the work.

www.innerarchitect.com

Silicon Valley’s Most Prominent Connection CSIX Connect: It’s The People

Today’s CSIX Silicon Valley networking meeting was another example of why I am willing to drive 65 miles through three counties, 60+ minutes of mayhem similar to LA style freeway traffic in order to attend: it’s the “touches.” The personal nature of this meeting is it’s strength as people are given the opportunity to really meet, build relationships, and foster the ultimate connection-friendship.

Hamid Saadat, the sparkling presence with MC qualities and charismatic flair, provided much needed reminders of the importance of a clean-updated resume. He gave away 3 timely handouts: Top 10 Guidelines-Resume; The Eight Worst Things to Say in an Interview; and Networking, what not to do. This dovetailed perfectly with impromptu presenter Pamela Livingston of M Shift.

Pamela a woman of obvious boundless energy, provided what was the best most succinct tips of the day. She spoke of the importance of networking, the idea that nearly every waking moment of the day is an opportunity to network, and most important of all–give value and give often.

As the Vice President of Business Development for M Shift, Pamela related stories of her own employment history, her strategy in becoming more valuable to an organization, and a general approach to life that has a lets get it done together feeling.

Attendees with Expertise

1. Barbod Varjavandi- An irrepressible charismatic man with fantastic communication skills, Barbod’s expertise includes: Engineering Operations; Software Engineering; Product Management; Release Engineering; Information Technology. Barbod is the type of person every organization should have in order to prosper. Contact Barbod at barbod@varjavandi.com and 408 802-9120

2. Nobuko Isomata- Nobuko is such a joyful intelligent woman. She is fluent in English and Japanese and her background specialty is Asian Market Entry and Product Launch. Her consulting services, Market Entry Experts, provides a full array of market to market management and strategy. Contact Nobuko at nobuko@marketentryexperts.com and (650) 922-1786 or 240-0460

3. Joyce Phillips-Joyce is a Human Resources expert with a focus on H.R. Management and Business Partnership. She is looking for an opportunity with a large company. Joyce has the savvy and warm intelligence to relate to any situation as well as substance factor. With companies facing an ongoing battle for human capital “assets”, Joyce would be key acquisition for any organization. Contact Joyce at jelp444@gmail.com

4. Susan Siegel-Susan is an intelligent communicator who I only had a moment to connect with at our meeting. She impressed me as well spoken and hard working in her approach to business and networking. Susan can be contacted at smsiegel1@aol.com or (415) 602-1120

5. Bill Gascoyne-A man of substance he is an ASIC Engineer, a corporate technical trainer, and an amateur Physics lover. Bill is the type of guy who can train and relate to an audience of experts, hold their attention, and most important of all–be effective communicating complex theory in the most effective manner. Contact Bill at bill@billgascoyne.name and 408 497-5682

6. David Strom-David is a Technical Writer with expertise in API, software, and digital video. David’s strength is not only his substance factor but as an effective communicator through both the spoken and written word. Contact David at davestrom@mac.com and www.davestrom.com

7. Barb Kinnune-Barb is a Career Consultant with experience as a Personal Coach. Barb’s focus is talent management, career mapping, resume building, and networking. With experience in Silicon Valley, Barb would be an asset in order to move employees forward with a plan for success. Contact Barb at bkinn_1@yahoo.com

Finally me, Dean Guadagni, I have 23 years of business development experience. I am utilizing my substance factor as a blog consultant, free lance writer, and agent to author Susan Hanshaw. I am the Business Director of Inner Architect and Inner Architect Media. I represent Susan Hanshaw’s newly released book “Inner Architect: How To Build The Life You Were Designed To Live” our workshops, keynote speeches, and products are aimed at providing the platform for you to become your own life coach, identify your passions, and plot a new destiny built upon your passionate interests.

“Can I Buy You Lunch”: CSIX Founder Hamid Saadat’s Successful Vision

Hamid Saadat was newly out of work and getting restless with his new routine at home. He had just been victim of a layoff during a brutal economic down turn in the Valley circa 2001.

Feeling like getting out, Hamid decided to wander over to a nearby neighborhood Chinese restaurant for some lunch and a change of pace. On his way to the restaurant, Hamid decided that if he could find someone to go to lunch with he might make a new networking connection.

Eying a man walking near the restaurant, Hamid asked “Can I buy you lunch?” With that innocuous question, he unwittingly launched a new career and provided Silicon Valley with one of it’s most powerful networking organizations in the process.

Hamid Saadat is Founder and Chairman of the Board of CSIX Connect. Under his leadership CSIX Connect has grown from 2 people at its inception in 2001, to more than 3000 members, who share job leads, job search resources and mutual support.

Substance Factor

A veteran Silicon Valley player, Hamid has more than 20 years experience with companies like Cisco, Marconi, Network Equipment Technology and Calinet Networks. His expertise lies in Operations primarily in the networking industry.

Hamid holds his Masters Degree in Physics from the University of Oregon.

That Certain Something

Charisma is often a over used and abused word when describing people. In the case of Hamid Saadat it truly fits the man. A gregarious and joyful crowd pleaser, Hamid has that certain something so many people gravitate toward. He is a genuine, helpful, supportive power who’s goal is to help everyone find and land their desired job.

If you want to network, network effectively, create new friendships, and connect with Silicon Valley’s best then you should strongly consider paying CSIX a visit–it’s the place to be.

CSIX Silicon Valley: The Best “Human Capital” Networking Meeting In The Valley

The days of displaying your resume in local newspaper want ads, employment sections, and even the online venues are beginning to change. With the power of Web 2.0 networking, real world networking meetings for people in transition have taken on a new role: channel to employment.

The most powerful, networking meeting for people out of work, looking to change, transition from industries, or human resource-organizational development recruiters is the CSIX Connect Group.

CSIX Logistics

CSIX networking meetings are every Tuesday 10:30-1:00pm, include lunch, and are held at iRestaurant at 20007 Stevens Creek Blvd in Cupertino. The cost is an amazingly economical $12.

CSIX Meeting Format

The crowd of 25 was split between 3 tables of 8 attendees. The meeting begins with a short introduction of new attendees. Job leads anyone has are then presented. Then in what is a simple but a brilliant idea, each attendee is given the opportunity to ask for a “contact request.” Simply put if anyone has a connection within a company that somebody else is trying to connect with they are asked to provide a warm contact. In my 5 years of networking meetings, I have never seen any group or organization utilize this strategy. It is brilliant and very powerful! After this initial business is completed, a second 15 minute networking break is taken so that you can mingle with people at other tables aka part 2 below.

1. New member introductions, job leads, contact requests, and announcements
2. Networking-15 minute break to network with members not at your table
3. Speaker’s presentation followed by lunch 12:00

After having the chance to learn important information from that meetings guest speaker, the reinforcing of networking breaks and opportunities is really solidified over lunch. The final hour to hour and a half are spent getting to know people networking over lunch.

You really get a chance to hear a person’s story, find out their substance factor, and then assist them in finding what they are looking to achieve. The 3 chances to network make this, easily, the most powerful networking format I have every experienced.

Attendees With Expertise

1. Linda Alejandro-Dumont-Linda has 10+ years Human Resources and Organizational Development experience in a large well known Silicon Valley firm. Email Linda at lindaadumont@gmail.com

2. Ken Weidner-Ken has 10+ years as a credit analyst in Silicon Valley. His experience would be a benefit to any firm looking for proven expertise. Email Ken at kaweid@pacbell.net

3. Bill Cascoyne-Bill is an engaging and well versed technical trainer. He has the personality to capture an audience and the intelligence to be considered an expert amongst a room of experts. Email Bill at billgascoyne@earthlink.net

4. Rebecca Kieler-Rebecca gave a very practical and thought provoking speech. Her delivery engaged the audience and she is a solid choice to perform keynote or workshop duties. Email Rebecca at rebecca@kielercareerconsulting.com

5. Oliver Barrett-Oliver has experience and substance factor as a Electro-Optical Test Engineer. He has 10+ years design/development experience, electronic and optical instrument programming, and test software methodology development. Email Oliver at orbs@triangulum.net

6. Barbod Varjavandi- Barbod’s experience is software engineering including engineering operations, product management, release engineering, and information technology. Barbod has the technical background and positive personality to provide leadership and value to any team. Email Barbod at barbod@varjavandi.com

7. Nobuko Isomata- Nobuko is easily one of the most intelligent and charismatic individuals you could hope to meet. The owner of Market Entry Experts, www.marketentryexperts.com, Nobuko is a dynamic sales and business development expert. Market Entry Experts handles all aspects of transpacific market development. Whether you are an American Company looking to develop the Japanese market, or a Japanese company looking to develop the U.S. market–Nobuko and her team can handle the job.

Email Nobuko at nobukoisomata@yahoo.com

Final Analysis

I met another 5 people who I apologize to for not including them in this piece. This is a testament to the power of the CSIX platform, the willingness of it’s participants to share their stories, and the complete cooperation from attendees to help everyone who asks for assistance.

A truly remarkable experience. I highly recommend this group to anyone in transition, connected to the employment field, or any professional wishing to increase their connections in Silicon Valley

Are We As A Nation Afraid To Blog: American’s Writing Skills At Issue?

Why are American businesses and business people afraid to blog? What is the biggest “perceived” obstacle to entry? Training is a burgeoning area that corporations are addressing by spending record amounts of time, capital, and monies.

The missing factor is a recognized effort on the part of American businesses and business people to improve their writing and grammar skills.

According to a 1994 National Institiute for Literacy study “The Educational Quality of the Workforce National Employer Survey” stated:

“only 25.1%” of training was focused on “literacy/numeracy” training aka English and Math skills

The Big Picture

In 2004 the National Commission on Writing produced a fantastic report “Writing: A Ticket to Work or a Ticket Out, A Survey of Business Leaders” surveying 120 human resource directors who are participants of Business Roundtable. The following are some interesting findings:

1. People who cannot write and communicate clearly will not be hired, and if already working, are unlikely to last long enough to be considered for promotion

Analysis: Writing skills are both a marker of high wage, high skill professional work

2. Two-thirds of salaried employees in large American companies have some writing responsibility

Analysis: Realtors and entrepreneurs often fail to recognize the role that writing plays in their success or failures

3. 80% or more of services, finance, insurance, and real estate companies evaluate writing skills during the hiring process

4. 40% of firms surveyed offer or require writing skills training for employees with deficiencies

5. The Commission estimates that “remedying deficiencies in writing costs American corporations as much as $3.1 billion annually

The perceived challenges to entry into blogging may be more than just perception. The problems with literacy and writing skills may actually be the core root of why this incredible marketing tool remains grossly under utilized, systematically ignored, and ultimately unappreciated by those who would benefit the most.

“The Apprentice Contest”: Enter, Write Your Story, Win A Spot In The Upcoming Book!

Update dateline March 18, 2008

Author Susan Hanshaw’s upcoming book “Inner Architect: How To Build The Life You Were Designed To Live” will include a story line from the winner of “The Apprentice Contest.” As part of the book launch, inner architect has been running “The Appretice Contest” where contestants were sent a free copy of Chapter 1 “Cultivating Your Mind To Consider Change.”

Contestants were asked to write their impressions, suggestions, or description of an event that helped change their lives for the better. The winner would then be awarded a copy of Susan’s book, $50 Gift card, and they would have an article published in our blogs supporting their business, website, and blog.

As a way to give back to our readers and to recognize a truly important event or story, inner architect has decided to reward the winner of “The Apprentice Contest” with publication. The winner’s story will be included, up to one page, in our book. In addition we will include the winners url for website, blog, and business.

What This Means For You

Our plans are to distribute the book worldwide both online as an ebook as well as via print publication. If you are looking for viral marketing opportunities, publication, and the chance to have your work noticed outside of your normal distribution channels then enter “The Apprentice Contest” and tell the world!

Inner Architect’s “How To Build The Life You Were Designed To Live”: New Video Series, Contest, Book

Reuters.com published this article on March 3, 2008

Author and Founder of inner architect, Susan Hanshaw, is producing a how-to video series: “Becoming an inner architect” as chronicled in her article New Book, New Video Series, New You: inner architect’s 3 Value Propositions.” The series will support her new book “inner architect: How to Build The Life You Were Designed to Live.” In addition, inner architect is providing the following value propositions:

1. Weekly Video Series: Susan will provide steps, tools, tips, and strategies to help you learn how to acknowledge your career dissatisfaction through awareness, identify your passions, and change your life with purposeful intended results.

2. Free Copy of Chapter 1 : “Cultivating your Mind to Consider Change” of her upcoming book “inner architect: How to Build The Life You Were Designed to Live.”

3. Be An inner architect “Apprentice Contest”: Now you have the chance to voice your opinion, share your stories of change, and inspire others. Participate by ordering your free copy of Chapter 1 and write to us describing your experience(s).

The three best critiques or stories of change that “Cultivating Your Mind to Consider Change” inspires will receive a free copy of “inner architect: How to Build The Life You Were Designed to Live” and a $50 Nordstrom gift certificate!

Take advantage and participate in the fun by emailing your free request for Chapter 1 “Cultivating Your Mind to Consider Change” to dean@innerarchitect.com