Realtor’s Hyper Local Investigation Tool: Local Perspective Through Experience

Placeblogger.com is a fantastic local and hyper local site that lists local blogs for the express purpose of creating news and information about places that may be ignored by the local media due to their tiny size or stature. To further understand the site, you must consider their definition of a placeblog:

Placeblogs: are sometimes called “hyperlocal sites” because some of them focus on news events and items that cover a particular neighborhood in great detail — and in particular, places that might be too physically small or sparsely populated to attract much traditional media coverage. Because of this, many people have associated them with the term “citizen journalism,” or journalism done by non-journalists.”

Placeblogger’s Differentiating Factor

Without a doubt this site takes on a hyper hyper local flavor and one that is built on the experiences of people who have lived in the places they write posts for and about:

According to placeblogger: “They’re about the lived experience of a place. That experience may be news, or it may simply be about that part of our lives that isn’t news but creates the texture of our daily lives. . . “

Find a Location: This is a search engine for placeblogs

Add Places: This is a method to add your blog to the directory and gain more exposure

Founder-Editor and Advisors: A solid list of bright people in which to entrust your research with confidence

Placeblogger’s Value

This site is supported and produced by the Center for Citizen Media a grassroots organization that promotes and sustains citizen journalism at every level possible. This is the type of organization that provides the help and guidance for bloggers to continue to propagate hyper local messages, prosper as self contained journalistic entities, and create community amongst the masses.

Principles of Citizen Journalists

1. Principles of Citizen Journalism

2. Accuracy

3. Throughness

4. Fairness

5. Transparency

6. Independence

7. Resources

3 Feng Shui Tips For Aligning Your Home With Your Vision: Energy We Allow To Surround Us Is As Influential as Vitamins To Our Physical Body

FoxBusiness published this deansguide article July 23, 2008

Who is Susan Hanshaw? She is an author and Founder of Inner Architect and Inner Architect Media the publishing arm to her personal development firm.

Who is Dean Guadagni? I am her business director, editor, and agent. Throughout the time I have partnered with Susan, she has written some impacting (The power of making a strong, immediate impression) articles that have been the platform for her workshops.

As a featured guest on Martha Stewart Living Radio Network show “Career Talk” hosted by Maggie Mistal, Susan addressed her own transition and change from a very successful corporate position as a V.P. of a Direct Marketing firm to that of entrepreneur small business owner.

The article below is a short article Susan wrote with 3 easy to remember tips that you have HEARD before. Why is it so different to what you heard in the past? Pay attention to the “green.”

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“The other day I sat in on a presentation about the basics of Feng Shui by my charismatic French friend, Sabine Lamoureux. In a very simple way, it changed the way I think about the environment that surrounds me every day. Sabine helped me to see that the energy that we allow to surround us is as influential as the vitamins that we feed our physical bodies. It fuels our moods and acts as a mirror for how we see ourselves. Without this awareness we can sabotage our greatest desires.

Tips for aligning your home with your vision:

  1. Eliminate clutter. It keeps you bogged down with the energy of your past. To make room in your life for new opportunities, you have to make space in your physical energy field.
  2. Get rid of what doesn’t feel good in your environment. It decreases your level of positive energy.
  3. Create an environment that expresses what you want to experience. This isn’t about buying things. It is about surrounding yourself with simple things that represent what you want to achieve, create or become.

Photo courtesy ebay

Sanford and Son ~ LP ~ (1972)

When An Interview Goes Bad: “Technology” And How You Can Hurt Your Perception

Consumer confidence often hinges on perception. The perception of competence, expertise, and professionalism are vital to a Realtor. If your consumer targets do not believe you have any of the above you will lose every opportunity to remain in business.

The Real Estate industry, primarily agents, faces an uphill battle everyday to prove that they are technology savvy, progressive, and willing to provide the most up to date information to their clients. The perception remains, even though their are more tech savvy Realtors, that this industry is far behind.

An interview with 2007 NAR President Pat Combs, as featured on therealestatebloggers, does nothing to dispel this perception. Unfortunately it perpetuates it. The trouble begins at the 2:05 mark of the following video when a fax, copy machine, scanner, and typewriter are featured tools and uttered in the same breath as the word technology:

Quick Business Guide #1: The 5 Key Questions You Must Answer Before Launching Your Business

Watch this video of Jay Abraham to understand Key Question #3 in this Quick Business Guide

In order to understand the importance of preparation in going to market with any business, you must first install processes that will support your business. One of the most important overview processes to perform is answering the 5 Key Questions to starting a successful business.

If you do not have answers for any of these questions, it is important to stop and examine the “missing ingredient” that may create long term problems for your new startup.

The Five Key Questions

1. What is Your Substance Factor?

These are experiences, education, career titles, collaborations, successes, or lessons learned from failures you accumulated throughout your career that provide the “expert” substance factor that will give you credibility in your business

2. What Are You?

This is identifying what type of company you are about to launch and the market you are targeting

3. What Are Your Products, Services, and Market Strategies?

This is simply identifying whether you provide a tangible or intangible product, services only, products and services, and the strategy that allows you to cross sell and or up sell your customer base on an ongoing basis.

The #1 Market Strategy you can review before going to market is provided by the $7 Billion Dollar Man Jay Abraham in “3 Methods To Grow Your Business”

4. Who Is Your Customer?

Identify your customer, their demographics, their propensity to buy, and the habits this target market exhibits. Identify if you will sell to the general public, small businesses, large corporations, or a combination of the aforementioned. Investigate the possibility of opening up to a global-world wide market

5. What Is Your “Differentiating Factor(s)”?

What makes your product-service special or standout from the marketplace? Do you have an advantage that your niche competitors do not have in their businesses? Can you market this differentiating factor and make it a driving factor in your launch? How can you leverage this differentiating factor in order to convince an established business, in your niche and with established-developed channels into the market, to partner-collaborate-or present you to the marketplace?