Networking The Right Way Part 2: #1 Method to Networking Success

In our last adventure our fragile business networker was accosted by the unseamly hardsell tactics of Superman during a networking event. Superman was the epitome of the hardsell, offer nothing, talking to much, and in general acting like the blowhard we all try to avoid.

Don’t Be A Joker!

Director Tim Burton specifically refers to this image as "the duel of the freaks".

Courtesy Jack Nicholson Wiki

#1 Method To Networking Success

“Give something that others Value, give it often, and give it WITHOUT asking for anything in return” -Jeffrey Gitomer

If you give people what they value, continuously give it to them, without asking for something in return or trying to sell them–you will have mastered the method to networking success: The Give

The Ann Tardy Story: A Case Study for Giving

Ann Tardy left a successful law practice as well as her CPA business to establish Lifemoxie.com. Ann is a powerful keynote and workshop facilitator. I attended her workshop “20 Ideas To Relentlessly Self Promote You and Your Business.

The Approach: It’s All About Giving

Shortly upon the conclusion of Ann’s workshop I met her face to face and offered:

1. To give my feedback on her presentation

2. To write an article praising her work for my blog

3. To provide her a free consultation on blogging, blog marketing, and social media networking

The Rest of The Story

After staying in contact with Ann, and many communications and networking referrals, we finally had the opportunity to meet for lunch 2 months after our initial conversation at her presentation. We were pleasantly surprised with the story Ann related to us:

“I was in New York City last week as a guest presenter at a Women Entrepreneur’s Conference. An audience member approached me after my keynote to tell me that she attended the workshop because of a review she read from a blogger. That blogger turned out to be you dean and your deansguide review. As a result of your wonderful review this woman attended and brought a friend with her.”

The Result of Giving

1. Referral-Gifts: Ann has provided our Inner Architect business with 17 amazing contacts which have led to 12 speaking engagements for author Susan Hanshaw

2. Relationship: Ann has become a trusted friend and source of business

3. Evangelist: Ann is now an “evangelist” for our company and Susan’s work. She spreads the word aka viral marketing helping people understand our work

4. Reference Point: Ann is a well respected national keynote speaker with incredible name recognition. Her willingness to validate our business mission lends added credibility to our reputation and public perception

5. Mentor: Ann is walking the path we intend to walk. Her mentorship and direction have been an integral part of our business growth and expansion

Women’s Business Advantage: Women’s Networking Organizations Fastest Growing Trend In America

One of the biggest misunderstandings in establishing new business, lead generation, and gaining valuable exposure is the advent of niche referral groups. Although these groups, like BNI (poorly named in my opinion), can be effective for many people, they lack the basic most powerful component-networking. Networking is not handing out unqualified, poorly connected, referral slips for a one time shot at connecting. Networking is creating, over time, a relationship that will attract business.

One of the biggest secrets that really isn’t a secret is how active woman business owners have become in networking off line in the real world. Women-centric networking groups outnumber men’s groups by a wide margin in our Northern California region and I suspect it to be the case in many parts of the country.

Important Note

You do not have to limit your networking to industry specific organizations or groups. Stretch out and aim to meet community leaders, political leaders, and other top notch organizations in your area

The following is a list of women-centric networking groups who support women business owners, provide fantastic exposure, great connectivity, and resources:

1.National Assoc. of Women Business Owners: NAWBO is a national organization with pull

2.Women’s Council of Realtors: WCR has many fantastic industry specific resources

3.Women in Consulting: WIC provides a great measuring stick for fee structuring, training, and resources

4. Schiff Hardin Networking Group: SH LLP is a regional organization with power

5. Webgrrls International: Webgrrls has 100 chapters around the country

6. American Business Women’s Assoc: ABWA is a stalwart in networking

7. American Assoc of University Women: a great chance to reconnect with alumni

8. Commercial Real Estate Women: CREW is another solid choice

9. National Assoc For Female Executives: NAFE is anther source of powerful executive women

10. Women in Housing and Finance: WHF is another source of partnership opportunities

More resources go to this link for 29 more organizations

Reuters.com Publishes Inner Architect Book Review: “She Is Writing This So I Can Be My Own Life Coach”


inner architect book cover

Awareness continues to build for author Susan Hanshaw’s new work “Inner Architect: How To Build The Life You Were Designed To Live” with global media giant Reuters.com publishing Lori Hoeck’s amazing review July 3, 2008 at Spaceagesage.com blog.

The original story was published on June 24, 2008 as a deansguide article: “Smashing Review For Inner Architect: She Is Writing This So I Can Be My Own Life Coach.” Reuters.com syndicated the story for their News and Environment sections at Reuters.com

Live Workshops and Keynotes For Inner Architect

1. Mill Valley Rotary Club July 22, 2008

2. Sausalito Rotary Club July 24, 2008

3. Cupertino CSIX Connect Employment July 29, 2008

4. Fremont ProNet Employment August 15, 2008

5. San Francisco pow.wow networking August 19, 2008

6. Menlo Park Job Train Graduation September 5, 2008

7. Menlo Park Workshop: “Changing Careers: Laying Your Foundation”

Date: Saturday, Sept 6, 2008
Time: 10am – 4pm
Location
: Menlo Park, CA
Workshop price before Aug 6: $85
Workshop price after Aug 6: $95

“Next Generation” Realtor’s Marketing Tool: Ning.com Social Networks Viral Marketing Power

“Nothing endures but change” Heraclitus Greek philosopher

Social networking sites like linkedin, myspace, facebook, and plaxo utilize viral loop or viral networking in order to grow traffic to your site. The problem for Realtors and affiliates is that these sites are either targeted to the wrong audience, myspace.com, or they are flat with limited features bloggers enjoy on their blogs.

Ning.com is changing the social networking landscape. Ning allows users, for free, to set up their own “social network.” The treasure trove of Ning features and benefits:

Social Networking

1. Create a full Social Network, for free, that you customize and brand as your own

2. Invite members, meet new people, network within or outside your business niche

3. Full message center with address book importing from Gmail, Yahoo Mail, and Hotmail.

4. Customizable profile pages.

5. Photo slideshows, video players, music players, and network badges, that can be embeded anywhere on the Internet, seamlessly funneling new people to your network.

6. RSS feeds of your network’s features, such as members, discussions, photos, videos, music/podcasts, and blog posts.

7. Members can set different privacy settings for every photo, video, group, or blog post they contribute.

Full Customization

1. Add your own logo, branding, and visual design to make your network unique

2. Choose from a variety of themes and customize them to make them your own

3. Make your network public or private

4. Customize the appearance of your branded photo slideshow, video player, music/podcast player widgets and network badges

5. Customize the profile questions your network asks when members join. Make questions private, so that the answers are only viewable by you and your Network Administrators

6. Enable “one-click” Facebook Promotion so your members can add photo slideshows, video players, and music/podcasts from your network seamlessly into Facebook

7. Choose to moderate photos and videos before they are posted

8. Choose from a set of supported languages (English, Chinese, Dutch, French, Portuguese, Spanish) or translate your social network into any unsupported language by changing one file in the code

Discussion Forum

1. Start and tag a discussion

2. Add discussion posts and reply to those posts

3. Organize discussions by categories

4. Click through the personal profile pages of other members engaged in the discussion

5. View all discussions across your social network

Groups

1. Enable members of your network to create groups

2. Enable members of your network to make groups public or private

3. Add group descriptions, images, discussions, and members