3 Steps To Foster Business Evangelists: Beat Your Competition Silly

Ali knockoutIt is one thing to understand the vitally important benefits of consumer evangelists for your business. It is quite another to understand how to give recognition and nourish these business assets. The biggest mistake being made by corporate America is simple: they are not listening or participating in social media. How do you recognize and nourish your consumer evangelists when you are not there (within social networks like blogging, Facebook, Twitter, LinkedIn etc.) to hear them describe their positive experiences with your product? You don’t and as a result companies nationwide are missing an opportunity to grow their businesses and survive this economy

How Do You Recognize Your Evangelists?

Step 1: Show Up

Step 2: Go Where Your Evangelists Go

  • Join Groups on Linkedin and Facebook
  • Ask and Answer Questions on Linkedin
  • Participate in #FollowFriday and other hastag discussions on Twitter
  • Become Friends or Fans of your evangelists on Facebook

Step 3: Speak to Your Evangelists

  • Thank them personally, by using their name, and publicly
  • Showcase their own business by sharing a link to your evangelist’s blog, website, or profile
  • Offer them a perk for their constant support

Step 3