In what is an eye opening compilation of statistics, leading to some interesting questions, Royal Pingdom’s “Internet 2010 in Numbers” provides a look at the growth in:
- Web servers
- Domain names
- Internet users
- Social Media
- Web browsers
The most interesting insights involve email, internet users, and social media.
Email Growth 2010
- 107 trillion – The number of emails sent on the Internet in 2010.
- 294 billion – Average number of email messages per day.
- 1.88 billion – The number of email users worldwide.
- 480 million – New email users since the year before.
- 89.1% – The share of emails that were spam.
- 262 billion – The number of spam emails per day (assuming 89% are spam).
- 2.9 billion – The number of email accounts worldwide.
- 25% – Share of email accounts that are corporate.
Internet Users Growth 2010
- 1.97 billion – Internet users worldwide (June 2010).
- 14% – Increase in Internet users since the previous year.
- 825.1 million – Internet users in Asia.
- 475.1 million – Internet users in Europe.
- 266.2 million – Internet users in North America.
- 204.7 million – Internet users in Latin America / Caribbean.
- 110.9 million – Internet users in Africa.
- 63.2 million – Internet users in the Middle East.
- 21.3 million – Internet users in Oceania / Australia.
Social Media Growth 2010
- 152 million – The number of blogs on the Internet (as tracked by BlogPulse).
- 25 billion – Number of sent tweets on Twitter in 2010
- 100 million – New accounts added on Twitter in 2010
- 175 million – People on Twitter as of September 2010
- 7.7 million – People following @ladygaga (Lady Gaga, Twitter’s most followed user).
- 600 million – People on Facebook at the end of 2010.
- 250 million – New people on Facebook in 2010.
- 30 billion – Pieces of content (links, notes, photos, etc.) shared on Facebook per month.
- 70% – Share of Facebook’s user base located outside the United States.
- 20 million – The number of Facebook apps installed each day.
Although most of these statistics point to the growing use of technology in today’s world, some of the numbers just stood out for their uniqueness or surprising quality. For us the following were intriquing:
- 294 Billion email message, on average, sent every day: unfathomable!
- 89.1% of emails are spam: it feel like more than 90%.
- 266.2 million internet users in North America: North America ranks third behind Asia and Europe.
- 152 million blogs: when I began blogging in 2007 WordPress used to show the number of blogs on the site. There were fewer than 100,000 at that time.
- 70% equals the share of Facebook’s user base located outside the United States: how viable is Facebook for American businesses targeting American consumers when considering this number and the number of abandoned accounts and duplicate accounts?
When is the last time your company decided to thank customers? Normally this occurs after a sale, holiday, or conference you both attended. Do you make a practice of planning your outreach “thank you” efforts? If you do plan this type of campaign throughout the year, do you measure the results of your efforts? Do you know if your customers were “wowed” by your thank you? Without a plan or a method to measure your strategy, how can you move your business forward?
How do you thank your customers, affiliates, and peers for their support in the age of social media? If you are like me you tweet your gratitude, post thanks via a wall post or message on Facebook, or contact them on their favorite social network. The result is a nice response in return. But how memorable are these outreaches when they are so common?
Go Postal: How Do You Do That?
Do you want to make a memorable impression on your customers? One that creates the “wow” factor? Sit down and write a thank you note and send it via old fashion “snail mail” Here are a few tips to remember:
- Card Stock: buy simple, clean notes made of quality (heavy) card stock
- Content: include a story or shared experience in your thank you note
- Handwriting: write legibly
- Business Card: place your business card inside the envelope
Social Can Be Offline
We mailed 40 Thank You cards to customers, affiliates, and industry peers in December. The response has been overwhelmingly positive and warm. We have received phone calls expressing gratitude and surprise, Twitter messages with pictures of our card, and face to face handshakes and hugs. Without a doubt going “old school” is, in today’s world, considered going the extra mile.
WARNING: DO NOT watch the above video until you have read the following article:
Inner Architect’s focus is Social Direct Marketing based on the integration of social media channels with direct marketing strategies. We focus on producing positive measurable results for our wine industry clients. Do you know how to hire a consultant?
You are your winery’s GM, COO, Marketing Director, or Direct to Consumer Manager and you are in charge of creating, executing, and maintaining a social media marketing plan with Twitter as your centerpiece. You understand the following challenges in executing this task:
- Time: you do not have the time to execute and maintain your winery’s social media marketing plan
- Expertise: you do not have the expertise nor the background to leverage Twitter, Facebook, blogs, Foursquare, etc.
- Expense: you do not have the budget to hire, train, and pay benefits to a new employee to execute your marketing plan
What Are You Getting From Your Social Media Consultant?
What are you getting when you hire a social media consultant to run your company’s Twitter presence?
- Goals: have you identified your goals for Twitter? Do you want to drive traffic to the tasting room, sell wine club memberships, network with wine journalists, broadcast events, develop new leads, or create offers?
- Strategy: do you have a specific strategy that you want the consultant to execute?
- Plan of Action: did you receive a written plan of action from your consultant on how they will achieve your desired goals?
- ROI Measurement: Is your consultant explaining how he/she will measure their efforts on Twitter to provide a clear picture of the ROI for your investment in their services?
- Progress Reports: Has your consultant set up a schedule of regular reports detailing their progress?
Are You Ready to Participate?
Are you ready to provide the critical cooperation and help to your consultant to ensure success? Are you ready to authorize:
- Tasting Room: allow your consultant to brief tasting room staff on your Twitter action plan
- Measurement: require your tasting room staff probe visitors to understand which channel provided the motivation for their visit ie. Twitter, Facebook, email, postal literature, telesales, catalog
- Database Integration: are you ready to bring all your data points POS, eCommerce, telesales, email, Twitter, Facebook all together in order to create life-time value for your consumers in each marketing channel
If you are not receiving the service and planning from your consultant then it’s time to reevaluate your decision. Review and use this article as a check list for what you should expect from your marketing consultant and from your organization. And please watch the video.
Twitter hashtag events, #Winewednesday and #Followfriday, have been a mainstay in helping wineries network with their consumers and affiliates, raise awareness for their brands, and open lines of communication. The most important strategy to ensure success during these events is to understand how to write creative tweets that illustrate why you are recommending a person or brand. One such strategy is what we call a “tweet tale.”
Tweet Tale: A Short Story
What is a Tweet Tale? The object is to create a micro-story that showcases the people or brands you wish to recommend to your followers. The following example of a Tweet Tale:
This Tweet Tale is based on a question asking readers if they have visited the Bardessono Hotel a fantastic Napa Valley resort, dined at Thomas Keller’s French Laundry, enjoyed St.Supery wines, danced at Napa’s newest event facility Uptown Theater, and visited vaunted Napa art gallery Cordair Gallery.
Tell a Tale:
If you get creative your tale will take the reader through a wonderful micro story, recommend your favorites, and create goodwill for your brand.
Do you understand how important Facebook is to your business? Do you understand that content is the key determining factor in whether your feed is placed in the most important “Top News” feed? Do you realize that the time and day that you place your content can be the determining factor in placement in the “Top News” feed? Are you spending money on customized Facebook pages without understanding that your customized page will not positively effect how many people see your page? If you don’t understand what drives traffic to your Facebook page then the following statistics could be a basis for changing your current Facebook marketing strategy.
Vitrue: Days and Times Facebook Users Are Most Active
According to a fantastic article in SocialMediaToday.com the following findings describe Facebook user’s content consumption habits:
Mashable yesterday featured research conducted by Vitrue into the days and times that Facebook users are most active. As they summarize:
- The three biggest usage spikes tend to occur on weekdays at 11:00 a.m., 3:00 p.m. and 8:00 p.m. ET.
- The biggest spike occurs at 3:00 p.m. ET on weekdays.
- Weekday usage is pretty steady, however Wednesday at 3:00 pm ET is consistently the busiest period.
- Fans are less active on Sunday compared to all other days of the week.
Full adoption of Twitter as the choice social media engagement super tool is still in progress. Although many first adopter business niches and industries harnessed the power of Twitter early in the platform’s development, without demanding white paper or ROI analytical proof, many American companies still lag behind. When the light does go on, some very important steps often are overlooked before launching a successful Twitter presence. One of the examples of an industry that still struggles to understand how to measure the ROI of Twitter is the wine industry.
Steps to Measure ROI of Twitter in the Wine Industry
- Direct Channel: understand that Twitter, as well as Facebook, is a direct marketing channel that can be measured
- Life Time Value: realize that consumer purchases can be attributed to Twitter, as they are for traditional channels, creating a bench mark and life time value for each winery’s customer utilizing Twitter
- Control: institute employee processes to capture consumer purchasing information in the tasting room
- Train: train all tasting room staff, within the conversation with visitors, to uncover which channel brought them to the tasting room. Was it a Twitter offer, a Facebook page announcement, a telesales campaign, a email notification, advertisement etc.?
- Integrated Database: the biggest challenge for wineries is to create one place where they can house all of their customer purchase information ie. tasting room, email, telesales, advertising, postal
- Measure: even if the challenge of finding one database to hold all customer purchases across all channels is currently improbable, there is a set of services that can measure interactions, responses rates, and CRM campaigns within the Twitter environment
A personal search engine that keeps track of your social footprint for future reference? It’s here in Introspectr.com. Introspectr’s motto: “Stop searching, start finding. Introspectr makes it easy to find messages, documents, and links from every part of your online life.”
- Provide Introspectr access to your Twitter, Facebook, and Gmail accounts
- Introspectr indexes your Twitter, Facebook, and Gmail messages along with links and attachments
- Search with any term and the results returned are your past Twitter tweets, Facebook messages, and or emails related to your search term(s)
Who are you connecting? What promises to be the next generation way to connect people with synergy, former Quigo entrepreneur Michael Yavonditte launched #Hashable.com. Hashable, according to Techcrunch’s Erick Schonfeld, “lets you introduce any two people via Twitter or email, and then follows up to see whether those intros were successful.”
How’s it work with Twitter?
Simply include the Twitter handles of the two people you want to introduce as well as @hashable, and the hashtag “#intro.”
If I want to introduce maverick wine industry veteran winemaker Cathy Corison to innerarchitect.com CEO Susan Hanshaw I would:
- You tweet: “@CathyCorison meet @SusanHanshaw I think you both have common interests and synergy #intro cc @hashable”
- Hashable would tweet to both parties with a link to their Icebreaker page with bio information for both people and fast way to reply on Twitter
How’s it work with email?
- Send email: email both parties and Ccing email@example.com
- Private introductions: email both parties and CC firstname.lastname@example.org
The real fun begins as you accrue points for each introduction you make. The more people you introduce “successfully the more HashCred you get.” HashCred is a point system that rewards you for particular actions that lead to a successful introduction. Hashable will provide incentives and rewards like Foursquare but with a true altruistic intention.
For more information watch Michael’s interview on Techcrunch TV.
Constant Contact the plug n play email platform choice of many email marketers, has just rolled out a fantastic new feature for their email platform: social stats. This new feature will give email marketers a better understanding to the how, why, when and where people share email campaign information.
According to mashable.com: “The new e-mail marketing tool will offer a complete social snapshot around e-mail campaign performance. Social Stats tracks Facebook “Likes,” tweets, LinkedIn () posts and e-mail pageviews originating from social media channels.
This is the beginning of a new era for email marketers who have been hungry for social data information. With this tool, email marketers will be more effective in testing their subject lines, copy, and segmentation strategies to strategically make their campaigns social media optimized with their targeted audience as online evangelists.
Google’s new “toy” is a creation from the heart of their expertise and not another attempt at building a social network from scratch. Mashable’s iconic founder Pete Cashmore reports that ” Google Instant Search, which displays live search results as soon as you begin typing, provides results before a query is complete. By removing the need to hit the “enter” key, Google claims users will save two to five seconds per search. Two (2) to five (5) seconds does not sound like a lot until you extrapolate that time loss over the course of a work day of online searches.
Cashmore on CNN
“Are we too impatient to wait a matter of seconds for our search results? What’s feeding our new-found need for speed? And why does Google feel the need to answer our questions before we’ve even asked them?”
Pete Cashmore’s latest CNN column this week.