Job Seeker’s Guide to Making the Hiring Manager Happy

Careerbuilder.com ran a survey of 31,000 employers about their use of social media in screening and finding job applicants. The results include:

  • More than 1 in 5 employers use social media sites to screen job applicants
  • 22% of the 31,000 employers said they use social media to find human capital
  • 9% more said they would begin utilizing social media sites in 2009
  • 31% or nearly 10,000 employers will focus on social media as a recruiting and screening tool in 2009

The writing, pardon the pun, is on the wall. If you want to make a hiring manager happy, and help yourself, you will adopt all of the steps outlined below to help you–stand apart from the competition.

Silicon Valley star Guy Kawasaki did not intend for his chapter “The Art of Driving Your Competition Crazy” in Reality Check to be job seeker’s advice; yet the main theme is vital for any job seeker’s success. The chapter outlines 8 steps to drive your competition crazy aimed at helping entrepreneurs and corporations understand how to win at the art of business.The most valuable theme and step is “Focus on the customer.” Guy outlines the irony that entrepreneurs and businesses should not take action against the competition–don’t do anything to them but everything for the customer.

Theme: Make the Hiring Manager Happy

The idea and theme here is to ignore your competition and focus completely on a hiring manager’s happiness. Ignore the millions who are out of work and competing for the same jobs, ignore the pundits who continue to fuel the panic, ignore the negative naysayers who continue to bring your spirit down.

Instead think about what makes hiring managers happy? How about taking the task of reading resumes off their plate. What about saving them time, energy, and focus by removing the screening process that entails resumes and cover letters. Why not remove the gray areas and guess work for a hiring manager by delivering a better more revealing resource than a resume which is simply a job seeker’s listing of their value? How about removing the issue of back checking aka background checks to validate claims on a resume? Why not attempt to reduce their time wasted recruiting and looking for the right candidate for the job when you are available?

Most Hiring Managers Dislike:

  • Deluge of resumes create huge time crunch
  • Lost productivity in their own jobs due to resume review process
  • Tasking other people from their jobs to help in the review of resumes
  • Guess work involved in hoping they choose the right candidate
  • Decisions about new hires ultimately reflect upon the hiring manager’s own judgment
  • Lack of information or verifiable proof that job seeker can deliver their listed values in their resume

Make a Hiring Manager Happy:

  • Craft your value message of expertise, accomplishments, and experience
  • Establish your “employment campaign” blog that delivers your value message
  • Research how you can provide value to targeted hiring managers then deliver your value message
  • Write a keyword rich, descriptive, and opportunity message Linkedin profile
  • Utilize Twitter to broadcast and deliver your value message
  • Research your target companies for their participation in Web 2.0 blogging, social media networking, and engage them through these channel

Realtor’s Video Tool: Monkeysee.com How To Library For Exposure

Chicago Sun-Times paper the Post-Tribune published this deansguide article 10-31-08

FoxBusiness.com published this deansguide article 10-31-08

How many times have we said: “If I could only watch someone do it first, I could really get the hang of it much faster”? And when we think of the concept of learning through video tutorials we are usually looking through youtube, or another video site. We often find amateur video with a wide variety of opinions on how something should be done. Not with Monkeysee.com. Monkeysee bills itself as providing “The highest quality, most credible how-to videos on the web.”

Monkeysee.com Features

1. 17 Categories: Everything from Auto & Mechanical to Business to Sports & Leisure

2. Upload: Upload your own videos for possible inclusion, save your favorites for future use

3. Become an Expert: Submit your video to be considered for inclusion on Monkeysee.

Monkeysee.com Benefits

1. Huge Library: Great informational videos for your education

2. Opportunity: Featured Videos are on the home page for each category and become a huge opportunity for exposure: Newest, Most Viewed, Recommended, and Highest Rated

3. Expert Spotlight: Expert page is a fantastic spot to land if you can get accepted

4. Traffic: Monkeysee.com has huge traffic numbers and would provide you with networking and exposure opportunities

Realtors Branding Guide

1. Public Speaking: If you create a video that showcases your expertise, and it is chosen for inclusion, you will have the beginnings of your public speaking platform

2. Exposure: If your video is chosen you will have the opportunity to gain wide spread exposure to your message and your business. Monkeysee.com’s Alexa ranking is 24,545 worldwide and 6,736 U.S. which translates to huge traffic numbers

3. Content-Research: The site library has how to videos with rich content and resource potential for ideas and projects

Blog Your Way to Employment, Branding, and Your Differentiating Factor With Inner Architect

Susan Dean

I am very happy to announce the first of two Inner Architect workshops titled “Blogging to Employment” November 18 and 19. The workshop is a detailed basic course on how to create an employment campaign utilizing your blog as the delivery system for your message. The goal is to provide people a plan on how to create their differentiating factor in order to stand apart from the estimated 1.1 million Americans who will lose their job in 2008.

Call to Action: If you know anyone who is unemployed, and I know I do at this time, please consider informing them of this valuable workshop.

Benefits for Attendees

1. Your own Blog: We will help you register and set up your first blog

2. Employment Campaign: Learn how to action plan an employment campaign so that you can answer the age old hiring manager’s question “So Bob what have you been doing the past 6 months to find a job?”

3. New Skill Sets: You will add to your skill sets-blogging, navigating blog software, Web 2.0 tools, and networking

Workshop 1:

Date: Tuesday November 18, 2008

Place: Silicon Valley Holiday Inn Express San Jose Airport

Time: 6:30-9:00pm

Workshop Fee: $75

Workshop 2:

Date: November 19, 2008

Place: San Rafael, CA Ace Conference Room

Time: 6:30-9:00pm

Workshop Fee: $75

Value Comparison: Blog Set-Up fees, as advertised on the internet, run from $200-$300 which only covers the registration and setup without any coaching. Blog Coaching and Training fees run from $70 to as much as $500 per hour

Class Size: We will limit classes to 20 so that each student is provided hands on personalized instruction.

Come find out why you need to establish your brand, discover your differentiating factor, and add to your skill sets the latest Web 2.0 information.

Technology and Networking in 1978: My 30 Year High School Reunion a Reminder

Can you guess which one is me?

Excuses are like long term personal contracts that freeze a person’s ability to make change, take action, move forward. One of the worst excuses I often hear people expound upon is the fact that blogging and social media networking is just too time consuming, not effective enough, or over their heads technologically. Bull_hit! It is all about your willingness to learn, expand your knowledge base, dedicate yourself to the task, and remain steadfast on course through dedication.

Back in 1978, there was very little technology that allowed a person or business to network themselves and build their brand. How did I arrive at this subject?

My 30 year high school reunion, Terra Linda High School in San Rafael, CA, is being held tonight and it sparks many memories. One of the biggest memories is how our world used to be and how technology has changed what we can do, where we can go, and who we can ultimately become due to the advances.

In order to appreciate the Web 2.0 world of Social Networking tools, blogging, and the global conversation that is inspiring a seachange in the media and information industry, lets take a look back at where we used to reside: 1978.

You have NO excuse not to network, connect, and utilize the tools of blogging and Web 2.0 to your advantage. Here is what you would have faced 30 years ago:

Technology in 1978: Or what I used to do, what I could not do, and what I never knew I wanted to do

1. Remote Control: I was my father’s remote as I sat by the TV while he pointed and “clicked”

2. Cable TV: We had 4 channels 2-4-5-7; ESPN did not exist, cable TV did not exist

3. VCR-Video: VCR’s were invented but not in the market in my area, Video stores did not exist

4. No MTV: Music videos did not exist

5. Microwave Ovens: no microwaves, no Hotpockets!

6. “Partyline”: no not some 900 number. My grandparents phone service was a party line where 6 families shared the same phone line!

7. No Internet: ?????????????

8. No Personal Computers

9. No Video games: Pong was just around the corner

10. No Cellphones

11. No Answering machines: if you missed the call you were left wondering

12. No Voicemail: same thing but now you could screen calls without screwing up!

13. No Social Media Networking: Facebook, twitter

14. No Niche Media Networking: Linkedin, Plaxo

15. No PDA

16. No Video Cameras: none that were small and affordable only the mass media behemoths

17. Microcomponents: Sterio components and speakers were HUGE

18. CB Radios: They were a national phenom and since technology have gone back to their intended use

19. Ham Radio: Same thing Hamm Operators are a dying breed with the internet, skype, and other technologies

20. Networking: Back in 1978 it was through your family, Chamber of Commerce, Barbershop, or the local rag newspaper

21. Sadly No Active Rain: Are there words to express my gratitude?

Where can you find me if not in the picture above:

1. Active Rain profile

2. Innerarchitect.com/about

3. Linkedin.com profile

4. Facebook.com profile

5. Collegeplanningspecialist.wordpress.com author

6. Plaxo.com me

7. twitter.com deansguide

If you can’t get find me to network with me–you ain’t tryin!

Poor Branding Strategy Mirrors On Field Ineptitude: San Francisco 49ers Misfire

Reuters.com published this deansguide and innerarchitect.com article October 6, 2008

Branding and marketing your brand’s message is all about perception, believability, and credibility. It is also something that requires a hard look at what will resonate with a particular targeted population of customers you want to accept and embrace your brand. If there was ever a case study on how not to brand a product, it is the recent season ticket sales radio advertising campaign by the San Francisco 49ers.

Qualifications: I am a native San Franciscan, a 38 year fan of the Niners, and a former season ticket holder from 1996 to 2006. I am a fan of this team but not a blindly “Faithful” drone as they seem to want to create. My assertions about fan demographics, fan behavior, and message viability is based on my experience with the sport. Since 1972 I have attended over 200 NFL games, 5 NFL playoff games, and one Super Bowl. In addition I have attended another 100+ college football games-I have experienced many crowds in my long journey as a sports fan.

The Radio Branding Message

Setting: A father gives his preteen son and daughter a lesson on being a 49er fan aka one of the “faithful.”

Message: the father is training his children to be 49er fans, faithful 49er fans, and nothing else.

Branding Message: Being a 49er fan is about blindly following, supporting, and being proud of your team.

The Reality: A Branding Message Gone Bad

1. Being a 49er “Faithful”: is a very old marketing message that was established in the 1970’s. It has very little impact upon the buying public as it does not address image, invoke faithful behavior, or inspire people to buy season tickets.

Case Study of Excellence: The Oakland Raiders, although enduring hard times for many years without excellence on the field, continue to invoke and inspire fan participation. Why? Being a Raider fan holds the connotation that you are a tough guy, hard scrabble, pure violence loving fan of a very violent game–the Raiders tell it like it is and embrace the brand they have created for themselves

2. Association with Baseball’s Message: The 49er’s attempt to utilize the message major league baseball has been extremely successful using does not work. Baseball is associated with family, apple pie, and America. It is a tradition of heritage passed down from generation to generation; something a father can share with a son or daughter. And baseball is an affordable family outing for everyone to enjoy.

3. The 49er’s Branding Strategy: to sell season tickets, is to create a following of blindly faithful fans. By describing a pep talk between a father and his children, you are left with the perception that the ticket buying fan base that attends games is a demographic closely inline with baseball’s fan demographic-that is ridiculous!

Football is a very violent sport. The fans at games are often unruly, drunk, and misbehave. The atmosphere at a professional football game has nothing in common with the gentile atmosphere at most major league baseball games. The age of the NFL fan base is older. The number of preteen and teenage fans at professional football games is far fewer than what you would see at a Major League baseball affair.

Results: A Complete Misfire

What the radio listening public is left with is a NFL team that is attempting to sell season tickets by invoking faith in the team. Their method of invoking faith is to “start em young” and bring up little 49er fans that will grow into season ticket buying 49er fans. Their brand is be faithful-be a 49er fan. This is very ineffective and completely ignorant of the brilliant marketing and branding message the team could create from their storied heritage. Why is a franchise with 5 Super Bowl wins, voted the team of the decade in the 1980’s, completely ignoring their brand strength?

Networking Skills Workshop CSIX Connect September 30: Learn How To Market Yourself Through Networking

Communicate your need.
State your goals.
Improve your networking skills.
eXchange Job leads.

CSIX’s mantra

Tuesday September 30 I will be facilitating a workshop “How to Market Yourself Through Networking” for CSIX Connect employment group at the iRestaurant in Cupertino, CA. The meeting begins at 10:30 and runs until 1:00. The admission is $12 which includes a wonderful lunch, networking opportunities with a group of experienced and expert Silicon Valley job seekers, and information on real world networking.

For my friends and the friends I have just not met yet on Active Rain: If you like this workshop or any of the individual subjects covered, I am more than willing to provide links. If you have questions please contact me at dean@innerarchitect.com or call me at (415) 410-7524

The Program Will Cover

Definition What does Networking Mean?

1. The #1 Biggest Mistake in Networking: The Hard Sell

2. The #1 Method For Networking Success: Giving

3. The 5 Benefits of Giving: Referrals, Relationships, Evangelists for you, Reference Point, Mentor

4. Exercise: The “Give” How to identify your value give aways and outline a plan on how and where to deliver this value

5. 8 Tips to Engage: How to Make a Connection

6. Listening Is a Skill That Requires Strategy

7. Procrastination: 5 Tips to Help You Follow Through

8. 10 Reasons Why You Should Maintain An Ongoing Networking Campaign During Your Career

9. Etiquette Do’s and Don’ts of Networking

10. The Secret of Networking Success: Get Your Connections to Benefit First

11. 5 Tips to Branding “You”

This program is designed to be a two hour program. I am going to blast through this program in one hour with the promise of providing more information to those people interested.

If you are interested in this information, consider the fact that I have written about every subject here on Active Rain on this blog. You can simply go back and “mine” my archive of posts to find ea article that matches the subject matter. If I can be of assistence, please do not hesitate to contact me!

Branding “You” Through Networking is Fastest Growing Marketing Plan

Networking in the real world is such an important component to branding you, expanding your possibilities in the business world, and insulating your success from the highs and lows of any economy. Within this business life long strategy are some methods, tips, and guides that will make the road much easier to navigate.

The following is information about my workshop that I would like feedback on. Please let me know if this information is interesting, important, or process changing enough to be worthy of your time.

Workshop length: 90 minutes
Facilitator: Dean Guadagni

Who can benefit:

  • Any individual pursing employment opportunities
  • Individuals interested in increasing their value within an organization
  • Individuals interested in branding themselves for marketing to the employment sector

Training Formula (Deliverables):

  1. Understand what networking is and how it can help you
  2. Understand the biggest mistake in networking and why it is unproductive
  3. Learn 10 things to avoid while networking and why they hurt your marketing effort
  4. Learn how to utilize the #1 method to networking success
  5. Learn 5 strategies to become a valued contact
  6. Learn 8 tips to engage and make meaningful connectio

Tequila: A Lesson In Marketing And Brand Identity

TGIF and watch this tour of Jose Cuervo Factory

Reuters.com published this deansguide article September 13, 2008

Tequila the official party liquor, the daddy of the fiesta, the king of the shot, and the emperor of margarita madness is actually an amazing marketing story. What makes an often, horrible smelling, difficult to describe taste that can make the eyes water and throat wretch with a gag reflex similar to food posioning the #1 fastest growing category of liquor in America according to the 2005 Adams Handbook Advance the industry standard.

Granted the premium tequila brands like Patron produce incredibly rich and smooth tasting liquors, but the majority of the tequila sales, 40% plus, are Jose Cuervo tequila of the ilk described above–rotten eggs on sandpaper.

Marketing Strategy

1. Association: Tequila is the party liquor associated with fiestas, parties, food, and music. No other drink symbolizes fun, good times, beaches, and the tropics like a tequila margarita

2. Heritage: Tequila has a long history and heritage of proud producers from a passionate country, Mexico, that crafts the best tequila products in the world

3. Perception: Tequila, like the country of Mexico, symbolizes macho, hot, spicy, and power. It is perceived, and rightfully so, as the drink that is dangerous. For many people it is a brand that signifies their toughness much like a football fan who supports the Oakland Raiders. If you can hang at a Raider game, think of San Quentin at a picnic, then you are tough enough to drink tequila

4. Reputation: Everyone, at least those that drink, have a tequila story. The stories are never pretty, they are usually warning shots to friends, and yet they are told with pride. There is a legend a lore attached to this brand that people want to associate despite the taste and horrific results the drink can produce

5 Strategies to Branding “You”: Realtor’s Guide To Career Success

Branding "You" to be memorable

Branding

Reuters.com published this deansguide article September 2, 2008

What exactly is the definition for the word “branding”? We are talking about creating an aura, a perception, and a truth about a person, service, or product that allows people to identify and recognize them instantly.

Branding according to Whatis.techtarget.com definition

Branding “You” What Are You Waiting For?

You spend a lifetime promoting your employer, their products, and their services. You derive your substance factor from your experiences. Is it not about time you tell the world about you and why you are special?

Tips To Branding “You”

1. Recognize: You are a brand. You have recognizable qualities and you must consider yourself special in order to promote your unique qualities

2. Begin the Shift: Recognize you are worthy of brand recognition and begin to shift the emphasis to your qualities and differentiating factors that make you unique. Why are you so effective? How can you deliver value? Begin to market you as the source

3. Education to Expertise: in order to become a brand, you must be knowledgeable in your niche. Gain confidence and expertise by studying and learning about your business from mentors, online resources, workshops, seminars, and books. Building your knowledge base builds confidence in you as well as your potential clients

4. Writing Platform: create a writing platform with the goal of establishing your own blog within a 3-6 month period. The following are places to start:

a.) Submit articles to ezinearticles.com

b.) Create a newsletter

c.) Become a contributor to a blog

d.) Ask to contribute to a newsletter or local newspaper

5. Public Speaking Platform: Create a workshop or speech aimed at providing value to your audience.

a.) Ask to represent your company at local meetings or conferences. Work up to bigger venues

b.) Ask to speak at your Kiwanis Club, Rotary, or Chamber of Commerce

c.) Create a Free workshop for you affiliate partners

d.) Join a industry organization and submit your request to speak

Results

The best strategy to support your career as an entrepreneur or as an employee of a company is to create the brand of “You.” In so doing, you become recognizable to both potential clients and potential employers.

Your entrepreneurial business is positively effected when potential clients know you, like your brand (You), and understand the value you bring to the table

Your employer’s business is positively effected when customers know you, trust you as their “brand”, and understand the value you bring to the organization you are working for with the client’s best interests in mind

Linkedin “The Boot” That Is Blasting Through The Closed Boardroom Mentality

What does Linkedin really mean to you and your business? According to Linkedin the following:

1. Control Your Professional Brand- show case skills and talents via your profile and Answer section

2. Network and Reconnect- 24 million members strong, an excuse to call on an old friend or business connection

3. Share Your Knowledge- and Expertise: allows you to show case your talents, gain exposure, or find answers

4. Receive Opportunities- it could be a job offer, consulting assignment, or appearance opportunity

What Is Linkedin?

LinkedIn “is the world’s largest professional network with over 24 million members and growing rapidly. LinkedIn helps you exchange knowledge, ideas, and opportunities with your trusted contacts.”

Why Is Linkedin Fun?

Linkedin is to business what baseball cards were to my childhood; collecting of statistics. Stats include:

1. Your Connections
2.
Total Connections from Your network
3.
New People in your network

What Makes Linkedin Serious Business?

All the ways to connect and utilize this tool for so many different people and tasks

1. New Users Guide Users manual with powerful strategies
2. Job Seekers Tips for landing a dream job along with ideas on how to market and brand “you”
3. Entrepreneurs: tap into experienced professionals and answer critical questions
4. Attorneys: Manage reputation, demonstrate knowledge and expertise, create client base
5. Business Development: Foster partnerships, look for opportunities, find new channels
6. Consultants: Demonstrate expertise while building your business
7. Journalists: Resources to news and inside information a vast resource for writers
8. Non Profits: Bring awareness of your cause and find the right resources
9. Venture Capital: Opportunities and Ideas come to you with connectivity