Six Principles of Influence: Create Change That Benefits Your Customer

Influence is one of the most important factors in any business from the one-off entrepreneur to the largest global corporations. To understand the power of influence and persuasion, you must first understand the definition of influence.

The best definition is offered by one of the world’s leading experts on influence, persuasion, and negotiation Dr. Robert Cialdini as told in his interview for Guy Kawasaki’s great book “Reality Check.” Dr. Chialdini, a psychology professor at Arizona State University and Phd defines influence:

“Influence means creating change in some way. Change can be in an attitude, it can be in a perception, or a behavior. But in all instances, we can’t lay claim to influence until we can demonstrate that we’ve changed someone.”

Six Universal Principles of Influence

1. Reciprocation: People give back and treat you the same way you treat them

2. Scarcity: People are motivated to “seize the opportunities” of a limited offer that you provide to them if they realize the supply of this offer is rare or in dwindling availability

3. Authority: The greater your knowledge and credibility on a subject is the easier it is to persuade people

4. Commitment: People will feel the need and obligation to “comply with your request” if it is consistent with what they have publicly agreed (committed) to in your presence

5. Liking: The degree to which people know and like you is the main factor in their preference to say “yes” to you

6. Consensus: People love company in most decisions. If you give them evidence that others, just like them, have said yes to you, they then “will be likely” to say yes to you more often than not

Blogger’s Guide to Expertise: Lorelle VanFossen’s “Blogging Tips: What Bloggers Won’t Tell You About Blogging”

Reuters.com published this deansguide article September 24, 2008

I never push my readers to read or subscribe to someone’s blog or website. I feel it is their choice, their time, and their preferences that are most important. But I am going to break that rule this one time. If you are about to establish a blog, a beginning blogger, an intermediate blogger, an experienced blogger, or if you think you know everything about blogging–you MUST check out Lorelle VanFossen.

Why Lorelle VanFossen?

Complex strategies made simple, hands on help made easy, effective and valuable guidelines made accessible, and the energy to continuously deliver fresh valuable content without asking for anything in return. Lorelle is an incredible resource.

Lorelle Van Fossen was a presenter at WordPress’s Word Camp 2008 in San Francisco and she made a huge impression on the audience. She is an expert on WordPress, how to stretch that platform to it’s limits, and everything blogging. On top of those facts, Lorelle is very giving of her time and energy to help people–she’s one of the good ones.

Authority and Substance Factor

Lorelle VanFossen is one of the leading experts on WordPress software, techniques, strategies, and writing. Her blog Lorelle.wordpress.com is a massive treasure chest full of help and answers. Lorelle’s blog mantra:

“Helping You Learn More About Blogging and WordPress Every Day With Help, Tips, Advice, and Techniques For Blogging and Using WordPress, and WordPress.com. The Blogging Help You Need. Now”

Must Read For Any Blogger

Although it is a beginner’s guide to blogging, “Blogging Tips” has many very valuable tips and strategies for the intermediate and advanced blogger. Yes all of the type of information Lorelle has outlined exists for free online–if you are willing to research each author’s reputation, compile the information, and then organize it from ground zero to advanced techniques. For a sample chapter and the chance to see what I am raving about go here for your free chapter

Why This Book?

1. It is organized extremely well leaving out nothing for chance

2. The text is simple and easy to digest

3. Bullet points, well thought out examples, and commentary lead the reader at their own pace on a learning expedition

4. Lorelle addresses your motivation. Do you blog for fun, to write, or for business. She approaches each with strategy and useful advice

5. Succinct style as this book is 92 power packed pages

6. SEO tactics

7. Blogger Rights section with copyright information

8. Community Building strategies

9. Blog Management and Administration

10. Work-Book Size and Index section make this an easy book to cross reference

Analysis

People are curious animals in that many of us do not want to take the time to buy a book. If it’s free we can find it online. Yet when push comes to shove, we don’t always find the right information. We don’t spend the time to investigate, and we don’t make the learning process a priority.

Suggestion: The Best $12.95 You Will Ever Invest

Invest in yourself, your blogging, and your education. Buy Lorelle’s book as it is the best $12.95 I have spent in years! At the very least subscribe to Lorelle’s blog and begin to reap the benefits!

Bay Area Business Woman Publisher Debra Costner Hails Susan Hanshaw’s “Inner Architect” As The Tool To “Build Your Life From The Inside Out”

Welcome to the new Bay Area Business Woman!

Debra Costner, Publisher

Bay Area Business Woman publisher and editor Debra Costner is a no nonsense businesswoman living her “purpose.” In one of the best book reviews to date, Ms. Costner described “Inner Architect: How To Build The Life You Were Designed To Live” as:

  • “It is not a book about living life or changing careers-it is in fact an exquisitely detailed workbook taking you through the process of a ‘personal revolution’”
  • “The many exercises, including identifying your trust issues, creating new beliefs about money, choosing to believe in yourself and trusting your instincts really hit the mark in identifying what keeps so many from finding success”
  • “Inner Architect is able to guide you through any life-altering modifications you feel compelled to make. The book could work to define a new health plan, improve personal relationships and of course develop a new business plan”

As Costner notes this book is for “. . . those who truly feel they need a change in direction, or want to examine their current situation and are ready for transformation.” As Susan advices “we are in an evolving state of becoming.” When you feel challenged by change and transition remember “When you have serious doubts, consider what regrets you might have if you don’t give your leap a full chance.”

Examples You Can Accomplish

1. Change your career direction create a purposeful path

2. Create new beliefs about money; letting go of the fear of the loss of the paycheck

3. Build the confidence to start a new exercise health plan

4. Improve your eating habits

5. Build and improve personal relationships

Reuters.com Publishes Inner Architect Book Review: “She Is Writing This So I Can Be My Own Life Coach”


inner architect book cover

Awareness continues to build for author Susan Hanshaw’s new work “Inner Architect: How To Build The Life You Were Designed To Live” with global media giant Reuters.com publishing Lori Hoeck’s amazing review July 3, 2008 at Spaceagesage.com blog.

The original story was published on June 24, 2008 as a deansguide article: “Smashing Review For Inner Architect: She Is Writing This So I Can Be My Own Life Coach.” Reuters.com syndicated the story for their News and Environment sections at Reuters.com

Live Workshops and Keynotes For Inner Architect

1. Mill Valley Rotary Club July 22, 2008

2. Sausalito Rotary Club July 24, 2008

3. Cupertino CSIX Connect Employment July 29, 2008

4. Fremont ProNet Employment August 15, 2008

5. San Francisco pow.wow networking August 19, 2008

6. Menlo Park Job Train Graduation September 5, 2008

7. Menlo Park Workshop: “Changing Careers: Laying Your Foundation”

Date: Saturday, Sept 6, 2008
Time: 10am – 4pm
Location
: Menlo Park, CA
Workshop price before Aug 6: $85
Workshop price after Aug 6: $95

7 Steps To Help You Plan Your Future: Susan Hanshaw’s Action Planning Outline

The following “how to” article was written by my business partner and author Susan Hanshaw of personal development firm Inner Architect and publishing firm Inner Architect Media. Please consider these steps as a check list action plan to begin your journey of change and discovery. Her new book “Inner Architect: How To Build The Life You Were Designed To Live” made it’s debut in June to wonderful reviews such as the review written by Tom Royce of http://therealestatebloggers-

photo of susan hanshaw

Susan Hanshaw

Is there something that you wish to achieve or create in your life, yet you lack the confidence in yourself to follow through? Here are some tips for staying relentlessly focused on your goal.

  1. Break your goal into executable steps.
  2. Recognize that the key to achieving your goals is following through with the necessary steps.
  3. Assign a schedule for each step and commit it to your calendar.
  4. Use your calendar as your “to do” list. If you can’t get to a step on the scheduled date, reschedule it. Keep the step on your calendar until its completion.
  5. If you are feeling resistance to following through with a particular step, get in touch with the belief that is in your way.
  6. Replace the limiting belief with an idea that empowers you to move forward. Get inspired from someone who believes in you.
  7. Hold yourself responsible for the life you create. Don’t allow room for regrets!

Smashing Review For Inner Architect: “She Is Writing This So I Can Be My Own Life Coach!”

Author Susan Hanshaw left a successful 20 year corporate career that culminated in a position as Vice President and second in command of her direct marketing firm. During her transition she learned how to step into her current life as author, keynote speaker, and Founder of personal development firm Inner Architect.

The following is a smashing debut review for her latest workInner Architect: How To Build The Life You Were Designed To Live.Reviewer Lori Hoeck of the blog spaceagesage.com succinctly and accurately analyzes Susan’s work; with a honest and impacting style, Hoeck captures the true essence behind this book and the meaningful messages contained within. For further information and to order “Inner Architect: How To Build The Life You Were Designed To Live”

List price: $14.95
innerarchitect.com price: $11.95 (save 20%)
Also available at Amazon.

———-

Lori Hoeck:

“When I started reading Inner Architect by Susan Hanshaw, I was perplexed. Other books I have read on self-help or personal growth immediately delve into meaty matters of mind, body, and soul, such as “Here’s your problem, here’s every reason behind your problem, and here’s the answer to your problem.”

I assumed Hanshaw would follow this pattern in the typical parental or professorial or counselor-type writing style. She does not. After a few more pages, it suddenly struck me. She is writing this so I can be my own life coach! I expected this book to give me just a few new insights here and there. Instead, it gives me the right tools for me to kick my own life into gear.

Her writing style isn’t for the reader to passively ingest words and ideas. Instead:

  • It is about taking action.
  • It is about taking action right now.
  • It is about cutting through the hype and hyperventilation we often use to avoid change.

Her approach challenges the reader to actively progress through change in the form of over 30 fill-in-the-blank exercises. None of the exercises can be completed with superficial thought. For example in the section on Personal Obstacles, one asks, “What frightens you most about making this change?”

Her book is subtitled “How to Build the Life You Were Designed to Live.” Hanshaw uses the metaphors of designing, clearing obstacles for, constructing, and even moving into that life. I liked her stair-step process of beginning from the earliest point of considering a change to embracing, claiming, and enjoying a new life resulting from that change.

As I read more, I could easily imagine a life coach sitting across from me motivating me to think through all the steps. For example, in the finding purpose section, she helps readers find their passion by listing these “Clues:”

  • Activities that cause you to lose track of time
  • Unique talents and characteristics
  • Yearnings and dreams that don’t go away
  • Section in a bookstore you are most drawn to
  • Classes you enjoy taking
  • Complements you often get
  • Roles that you naturally take on with family and friends
  • Someone whose life you admire and wish you could be doing the same

Because of the straight-forward nature of the book and the mental work involved, readers may shy away from this type of life coaching in a book. If, however, you are ready to make changes and need a guidebook to your new life, Inner Architect will get you moving and thinking in more clearly defined, step-by-step, and motivational ways.”

Understanding Clues From Your Everday Life: Louise Hay Of Hayhouse–Inspiration In The Making

Reproduced with permission of Susan Hanshaw, inner architect media, the following is Susan’s experiences at the biggest Book Conference in America: Book Expo America. Susan’s honest insight provides a refreshingly forthright look into the building of a life started anew.

I have just returned from BookExpo America (BEA), the book industry’s annual event held this year at the Los Angeles Convention Center, where I went to promote the debut of my book, Inner Architect: How to Build the Life You Were Designed to Live. I expected the experience to be one of value, learning, and building relationships. What I didn’t expect was to discover what occurred to me while I mentally noted the highlights of the event during our final day. As I focused on these highlights, I saw a common thread that weaved throughout the launch of my book that would have totally bypassed my consciousness had I not stopped to casually review. I believe this common thread provides a direction for me that I would not have taken seriously had the energy of life not have shoved it in my face.

I’d like to share my clues and my perception of the guidance they provide, and then invite you to look at recent, or not so recent, events in your life where there might be direction sitting there for you.

Clue #1: My company, inner architect, published the book using a standard off-set printer who specializes in the book industry. Upon our request for production samples, the printer we ultimately chose sent us two books published by Hay House. I didn’t think anything more about this at the time than the printer wanted to promote that they had a well known, prestigious client.

Clue #2: Louise Hay author and founder of Hay House, happened to be autographing books in the Hay House booth at BEA while my partner, Dean and I walked by. Dean took my bashful arm and led me to stand next to him in the line to meet Louise. When it was our turn to greet her, Dean introduced me and thanked her for the inspiration she provided to us to launch our publishing company. Once again, I didn’t take this for anything more than shear luck of being in the right place at the right time to meet Louise Hay, a woman I respect and honor for her contribution to the human development movement.

Clue #3: Later that day at BEA we stopped to talk with a man promoting international distribution services. We proudly showed him our new book and he responded with a comment about it being along the lines of what Hay House publishes. He went on to tell us that a company that had recently lost the Hay House account would likely welcome something to replace it. I felt encouraged by his comment, yet didn’t see the meaning in this exchange until I put all three of these clues together.

My interpretation of these clues: I was led to look at a woman who I deeply admire as a model for my own work in a way that I had never considered on my own.

What to take away from my experience:

  1. Look at the events that unfold in your life as having meaningful messages for you.
  2. Take the messages that you interpret seriously, even if they seem grander than visions you’ve created for yourself.
  3. Trust that these messages are meant to lead you in the direction where you will find the most fulfillment.
  4. Believe that you are capable in carrying out these messages and commit to doing the steps that will see it through.